How to design creative handbags

Handbag, made of paper, plastic, non-woven industrial cardboard, etc. Such products are usually used by manufacturers to hold products; There are also gifts when giving gifts; Many fashionable and avant-garde westerners even use handbags as bag products, which can be matched with other clothes, so they are increasingly loved by young people. Handbags are also called handbags, handbags and so on.

Handbag printing can be divided into advertising handbags, gift handbags, decorative handbags, knowledge handbags, commemorative handbags, simple handbags, fashion handbags, antique handbags and so on.

1, shopping handbag

Shopping bag advertising can use the limited area of the bag to spread the market information of enterprises or products and services to the whole world. When customers walk down the street with shopping bags printed with store advertisements, in fact, some exquisite handbags are no less than making an excellent advertising signboard, and the cost is relatively low.

Shopping handbags are designed for supermarkets, shopping malls and other places. In order to facilitate consumers to shop, supermarkets and shopping malls transport their purchased goods home and design special handbags to connect their feelings. Most of this handbag is made of plastic. Compared with other handbags, its structure and materials are stronger, it can hold more items and its cost is cheaper. The visual factors on shopping handbags are mainly composed of specific publicity forms of shopping places (logos, mascots, special graphics, special images, etc.). ), highlight the image of supermarkets and shopping malls, and convey the information of shopping places.

Step 2 promote handbags

Promotional handbags are mainly used in promotional activities as a means to promote goods and enterprises. Enterprises often hold a series of activities to promote their image and promote commodity sales. Print company brochures, product brochures, and perhaps products (a little gift) with handbags and give them to guests or consumers so that consumers can fully understand the company and the performance of products. A promotional handbag is a mobile billboard that can hold things. Its surface visual design aims to publicize and highlight the contents of enterprises and commodities, so that consumers can accept the information they preach quickly and happily in the activities.

3. Brand handbags

In order to improve the quality of goods and create higher value, merchants brand their products, and brand handbags are used in this branding activity. Brand handbags are widely used in specialty stores, which not only facilitate customers to carry goods, but also play a role in publicity. The materials used in this handbag are relatively high-grade and match the quality of the goods.

4. VI design and promotion of handbags

VI is the visual design strategy of enterprise concept and spirit. VI often takes handbags as a form to promote visual communication, that is, it combines modern design concepts with the overall action of enterprise management theory to shape the personality of enterprises, highlight the spirit of enterprises, impress and recognize consumers, and realize the design of enterprise management objectives.

Second, gift handbags

Gift handbag is a kind of handbag designed to improve the value of gifts and facilitate the carrying of gifts. Gift handbags are beautifully shaped, gorgeous in graphics and beautiful in appearance, and contain gifts from the giver.

Gift handbag is a kind of packaged goods, which refers to the bag used to place and package gifts. Gift handbags are usually made of plastic, paper and cloth. Nowadays, people can see people using gift handbags everywhere in society. A beautiful gift handbag can better set off your own gift. With the change of lifestyle, consumers have higher and higher requirements for gift handbags.

Third, decorate handbags.

Decorative handbags have no specific function and are used to carry personal belongings. They only have a wonderful appearance and are fashionable decorations.

Fourth, knowledge handbag

Knowledge handbags are printed with various patterns and characters with certain knowledge on shopping bags, such as the world famous paintings's and China's calligraphy. This kind of shopping bag not only provides convenience for consumers to carry things, but also helps people's mood and makes them feel wonderful psychologically.

Verb (abbreviation of verb) commemorative handbag

Commemorative handbags are usually designed and made to commemorate cultural and artistic activities. This strategy caters to people's memorial psychology and honor psychology, so that people still have some new feelings after buying. This kind of handbag is generally printed with the name, logo and explanatory text of activities, such as "XX Art Festival Memorial", "Travel Memorial Bag", "XX Photography Exhibition" and "XX TV Festival". On the one hand, this handbag can hold the collected materials and samples, on the other hand, it expands the influence of this activity.

Six, a simple handbag

When customers buy miscellaneous things and need simple shopping bags, if the store can provide a solution to people's worries, it will be welcomed by consumers. Providing convenience to people is itself an important skill in promotion.

Seven, fashion handbags

People generally pursue a high-level lifestyle, and fashionable goods lead the temporary consumption trend. When there is a "craze" in society, it is undoubtedly an important measure to promote sales if stores print product patterns and promotional information on beautiful shopping bags. When consumers see the hot goods in the store, there will be an "irresistible temptation".

Eight, antique handbags

Many traditional commodities with high social reputation are loved by consumers because of their exquisite materials, excellent production and long history. If simple and elegant patterns and words are printed on shopping bags, it will give people a noble and solemn feeling, which will definitely arouse some consumers' interest in shopping.

From handbag packaging to handbag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A beautifully designed handbag will make people fondle it. Even if it is printed with eye-catching trademarks or advertisements, customers will be happy to reuse it. This handbag has become one of the most efficient and cheapest advertising media at present.

Generally speaking, handbag design requires simplicity and generosity. In the process of handbag design and handbag printing, the company's logo and company name are mainly used, or the company's business philosophy should be added. The design should not be too complicated, which can deepen consumers' impression of the company or product and obtain good publicity effect. Handbag printing plays a great role in expanding sales, establishing well-known brands and stimulating purchases to enhance competitiveness. As the premise of handbag design and printing strategy, it is more important to establish corporate image. As the basis of designing composition, the grasp of formal psychology is very important. From the perspective of visual psychology, people reject monotonous forms and pursue diverse changes. Handbag printing should reflect the unique characteristics of the company.