3 school celebration publicity plan.

1. Guided by Scientific Outlook on Development, the guiding ideology aims to create a high-spirited, cohesive, festive and warm atmosphere, improve the school's popularity and expand its influence. Focusing on the school's brilliant achievements and excellent spiritual tradition, the combination of inside and outside the school, multi-media, multi-channels, careful planning, focusing on practical results, through three-dimensional publicity, encourage teachers and students to present gifts to the school's 60th birthday with good mental state and excellent work performance.

Second, publicize the theme.

Show achievements and inherit the spirit; Focus, and then cast brilliant.

Three. primary mission

(A) to carry out educational guidance to stimulate the spirit of teachers and students.

1, publishing learning materials and manuals. (Propaganda Department)

2. Discuss the concise school spirit and motto, and form a standardized expression; Vigorously publicize the connotation of school spirit and school motto. (Propaganda Department, all units and departments)

3. Carry out a series of publicity and education activities such as school situation, school history and university spirit through theme class meetings, visits to school history exhibitions and reports from old professors. (All units and departments)

4. The whole school carried out celebrations, essays and other activities. (Youth League Committee)

(2) Strengthen school publicity and create a strong atmosphere.

1. Draft and publish the slogan of the celebration. (Propaganda Department)

2. Make a special website for the school celebration. (Propaganda Department)

3, the school newspaper to set up a column to celebrate the school, review the history of the school, report the latest development of the school, and publish the advanced deeds and award-winning papers of alumni. (Propaganda Department)

4. Campus broadcast will produce the opening film of the anniversary, set the theme of the anniversary, and timely report the progress of the preparations for the anniversary of various departments and units and the development of major activities. (Propaganda Department)

5. Hold a painting and calligraphy exhibition and a photography exhibition for teachers and students to celebrate the school. (Propaganda Department)

6. Plan and edit the special issue of the school newspaper. (Propaganda Department)

7, the school publicity column and college publicity window, blackboard newspaper to open an annual column. The person in charge, careful planning, centralized arrangement. (Propaganda Department, all units and colleges)

8. Each secondary website of the school should set up a column to celebrate the school, and report the dynamic work of the school in time. (All units and colleges)

9. Formulate the specific arrangement plan for the publicity work during the celebration. (Propaganda Department)

(3) Strengthen publicity and expand the influence of the school.

1. Announce the celebration.

2. Write a special article on the anniversary to show the school's characteristics and achievements. (Propaganda Department)

3, strengthen contact with the media, in China Education Daily, Anhui Daily, Guangming Daily and other mainstream media and online publicity. (Propaganda Department)

(four) careful research and planning, production of promotional products.

1. Design and make the school celebration picture book. (Propaganda Department)

2. Design and make the emblem of the celebration. (Propaganda Department)

3. Assist in the construction of the school history exhibition hall. (Propaganda Department)

Fourth, the stage layout

(1) Before the celebration: May 25th-1 65438+1October1,with emphasis on September1-1. Give priority to education guidance, publicity achievements, concise spirit, reporting trends and creating atmosphere.

(2) Celebration period:165438+10.2-165438+10.9. Carry out publicity around the celebrations, report the celebrations in time, and create a festive and warm celebration atmosphere.

(3) After the celebration:1October 10-February 65438+3 1. Report the celebration activities, show the grand occasion of the celebration, report the follow-up activities, etc.

Verb (abbreviation for verb) job requirements

(a) all colleges and departments should seriously organize the study of the relevant documents of the celebration work, so that teachers and students can understand the significance, specific activities and work requirements of the 60th anniversary celebration work. We will extensively carry out the education of knowing and loving the school, stimulate the enthusiasm of teachers and students to celebrate the school anniversary, and make contributions to the school construction with practical actions.

(2) All units and departments should attach great importance to the publicity work of the celebration, actively carry out publicity around key work in accordance with the overall deployment and publicity work arrangement of the celebration activities, and create a good situation. While actively cooperating with the overall publicity work of the school, all units and departments should give full play to their own propaganda role and take creative publicity in various ways to celebrate the school's birthday.

2. Celebrate the publicity plan

A hundred years later, the beautiful China Institute of Environmental Management celebrated its centenary birthday. Since 198 1 was approved by the Ministry of Urban and Rural Construction and Environmental Protection, as one of the earliest universities in China to carry out environmental education, the college has achieved fruitful results in teaching and research, international academic exchanges and cooperation. More than 60 kinds of professional teaching materials have been published, among which more than 0 kinds of environmental monitoring and environmental management 10 are listed as excellent teaching materials at the provincial and ministerial levels, and 5 kinds of environmental economics are listed in the "Eleventh Five-Year Plan" of the Ministry of Education, and more than 200 teaching and scientific research achievements have been achieved. We have established friendly relations with universities or environmental protection institutions in more than ten regions such as the United States, Japan, the Netherlands, Germany, Canada, Austria, North Korea, Hong Kong, Macau and Taiwan Province Province, and maintained close economic and technological cooperation and high-level academic exchanges with the European Union and major environmental protection academic institutions or organizations. After 100 years of construction and development, the college has formed a multi-professional, multi-level and multi-form school-running system, which has trained and transported a large number of environmental protection professionals for China. Looking back on history and looking forward to the future, the future of the central hospital will be even better! First, the guiding ideology of celebration planning

1. Unity of wholeness and purpose

The whole celebration has a complete public relations planning scheme. By holding a series of activities, the theme of "Centennial Central Committee, Centennial Green" will be embodied, the social influence of the school will be expanded, the popularity and reputation will be expanded, and the social image will be further enhanced.

2. Unity of novelty and feasibility

The content of the activity should highlight the academic position, distinctive school-running characteristics and cultural background of China Institute of Environmental Management in the field of environmental protection, formulate a unique and specific activity plan, and carry out every public relations activity reasonably and effectively. The content of the activity is practical and can achieve the expected purpose.

Second, the purpose of celebration

1. This celebration to commemorate the centenary birthday of my alma mater aims to publicize the development history, scientific research achievements and teaching achievements of the Chinese Academy of Sciences to all sectors of society, expand the social influence of the school, shape a good social image, and improve its popularity and reputation.

2. Through this celebration, we will create a strong cultural atmosphere and academic style unique to the school, strengthen students' knowledge and understanding of the alma mater, stimulate the collective sense of honor and pride of teachers and students, and improve the centripetal force and cohesion of the school.

Three. Overview of stage tasks

1. Startup phase

Set up a special celebration preparation team to determine the tasks and responsibilities of each organization; Carry out pre-publicity activities inside and outside the school to lay a good foundation for the celebration. Reserve fund; Preliminary planning activities

Step 2 prepare for cutting

Organize some centennial essay writing, speeches, paintings and other activities in the school to increase students' understanding of the school and stimulate students' enthusiasm; Send invitations to relevant leaders of the Ministry of Education, other university leaders and news media, and welcome them to participate in the celebration activities.

Step 3 celebrate the stage

Hold a grand and creative opening ceremony and colorful celebrations to reflect the theme of the celebration.

Fourth, media strategy.

Before and during the celebration, newspapers, television and other news media are invited to report the celebration, hang banners outside the campus, and publish relevant information on the Internet to attract the attention of netizens and pave the way for the activities. After the celebration, release the summary and results of the activities to the society to enhance the social image of the school.

Verb (abbreviation of verb) master design

1. Activity time: May1May-June 2.

2. Activity theme: a hundred years of history, green footprint.

Entrepreneurial stage-We welcome you, Centennial Center.

I witnessed the preparatory stage-Centennial Center.

Celebration Stage-Centennial Central, Green Footprint VI. Effect prospect

This centennial celebration has made students know more about their alma mater, enhanced their pride and improved the centripetal force and cohesion of the school; At the same time, it also publicized the scientific research achievements and teaching achievements of our college to all walks of life, expanded the social influence of the school, shaped a good social image, and enhanced the visibility and reputation of the school.

3. Celebrate the publicity plan

The celebration has now entered the countdown stage, and related academic lectures, seminars, publicity activities and cultural and sports activities have been launched one after another, and the publicity plan for the 50th anniversary celebration has been launched. The celebration is a great summary and exhibition of 50 years of running a school, a great unity and celebration of alumni, teachers and students in the whole hospital, and a big platform for academic exchange activities. The celebration is of great significance and arduous task. It is a big review of the work, and it needs the whole hospital to enhance its sense of mission and consciously organize and implement it carefully in the celebration work. It is necessary to do a good job in celebrating the school, unite people's hearts, create an external image, and promote the development of Minjiang College. In order to further improve the related publicity work, according to the spirit of the17th administrative office meeting of our college, we hereby notify you of the publicity work related to the 50th anniversary celebration as follows:

First of all, we should highlight the publicity theme.

The publicity activities of all units should focus on the characteristics of applied teaching in the college, highlight the themes of academic exchange, achievement display, gratitude to society, contact with alumni and all walks of life, embody the spirit of advocating perfection and pursuing Excellence, achieve the effect of rallying people's hearts, boosting morale and expanding influence, constantly encourage teachers, students and alumni to unite as one, promote the sound and rapid development of our school, and plan the publicity and planning for the 50th anniversary.

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