Excellent planning scheme of clothing activity marketing (sales clothing planning activity scheme)

In order to ensure the scientific and orderly progress of things or work, it is necessary to make a plan in advance, which is a written plan made after comprehensively considering the factors related to things or problems. Do you know what kind of plan can really help us? The following is an excellent planning scheme of clothing activity marketing (sales clothing planning activity scheme) that I have carefully sorted out, hoping to help everyone.

Excellent planning scheme of clothing activity marketing (sales clothing planning activity scheme) 1 I. Activity purpose

The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, and being happy and auspicious.

The traditional custom of China people is to buy new year's goods, get together with family members and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotional activities. It is also the best time for us to carry out industrial sales and display brand promotion through the Spring Festival promotion activities.

Second, the planning ideas

Through the above analysis of the problems and opportunities, we have determined the general idea of this activity.

In order to better highlight Tianzheng's corporate image, take this opportunity to further enhance Tianzheng's corporate visibility and reputation, and combine the advantages of integrating various means of communication to achieve the maximum effect with the least communication cost.

Therefore, we will make use of powerful commodity promotion activities and rich literature and art promotion activities, and the first Tianzheng Fashion Culture Festival will definitely cause a sensation among the people of Tianchang, thus achieving the expected goal.

Activity theme: warm autumn and winter, fashionable sunshine.

Activity purpose:

1. Show the powerful strength of Tianzheng Company and establish the first brand of Tianchang retail industry.

2, further expand publicity, through the spread of the media, improve the public attention of enterprises.

3. Create necessary news points to form a high-density comprehensive communication effect.

Three. Scope of activities and product introduction activities:

Product introduction of all goods (except accessories) in the store:

Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.

Fourth, activity planning.

(1) Activity Time: _ _ 02. 10 —_ _ 02. 25

(2) Location: Mason Fengjie Store

(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.

(4) Main activities and processes:

From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason vip card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.

In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.

Prizes:

Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau.

During the activity, the sales staff of each specialty store will promote the sales.

Verb (abbreviation for verb) activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.

6. Effect estimation: Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and the influence of Samma brand will also be greatly enhanced, so that more consumers can trust _ _.

Excellent planning scheme of clothing activity marketing (sales clothing planning activity scheme) 2 I. Activity purpose

1. Make use of the Golden Week of the Eleventh National Day to improve the brand's popularity in the same industry market;

2. The flow of people in the Golden Week is relatively large, which can effectively increase the turnover;

3. Reward consumers with promotions, give them a piece of true feelings, and establish a reputation of "_" in consumers' hearts;

4. Use the Golden Week of the 11th National Day to give gifts to old customers and develop potential consumer groups;

5. Take advantage of the popularity of the National Day to effectively promote new products.

Second, the theme of the event

Divide equally-celebrate the National Day promotion.

Third, the activity time

20__ _ _ _ _ ——20__ _ _ _ _ _ _ _ _

Fourth, the venue

Local specialty store

Verb (abbreviation of verb) activity content

Celebrate the National Day, and the golden autumn will be cool! _ In order to thank consumers for their love, we specially held a "Fair Sharing of Men's True Color in Autumn to celebrate the National Day Promotion" during the National Day. During the promotion period from _ _ _ to _ _ _ _, you can enjoy a 7.5% discount when you buy any product in _ store or counter. When you have a gift of more than _ yuan, send a beautiful gift. Until the delivery is over!

The right to interpret this activity belongs to _ head office.

Types of intransitive verbs gifts

1, gift type: towel (with the word selman), poker, ballpoint pen, etc.

Seven, advertising investment

1, live poster poster

Step 2 hang the flag

3. Popular

4. Yi Labao

Eight, the use of graphic design

The application of graphic design is carried out according to the routine, depending on the specific situation of local specialty stores and counters.

1. Usage time: during the whole activity.

2. Place of use: _ clothing store or counter

3. Projects involved:

A, hanging the flag: hanging on the ceiling of the specialty store.

B, POP: stick it on the window or background board of a specialty store.

C, Yi Labao placed in front of the store or next to the counter.

D, storefront poster: put the poster on the billboard and put it in front of the storefront. Conditional storefront can also post the poster on the storefront doorpost to increase the promotion atmosphere.

E. promotional posters: use the same method as store posters.