How to find projects for entrepreneurship

The key to starting a business is to grasp the trend.

2015 has been considered by the public as the first year of entrepreneurship. In this year, national leaders and every entrepreneur are actively participating in entrepreneurship and innovation activities, hoping to Make achievements in the field you are engaged in, never forget your original intention, and live your life in vain.

So, what you want to know is? How will the entrepreneurial environment change in 2016? What are the opportunities for entrepreneurs? Where is the new trend?

In order to let everyone better understand the new environment, let’s look at a case first

Procter & Gamble’s decline: P&G’s sales continued to decline significantly

Procter & Gamble (P&G ) is a leading company in daily consumer goods brands and a long-term holding company of Buffett, which has maintained steady growth for decades. In addition to good business management, it also benefits from a "dual-channel positive cycle" of advertising and sales. See the figure below:

In this model, two scarce resources are occupied by leading consumer brands: advertising channels and the retailer’s high-quality shelves. Only big brands can afford prime time advertising on TV stations. In order to pursue single-store efficiency, retailers can only reserve high-quality shelf resources for mass-facing brands with the strongest "traffic conversion" capabilities. In the past few decades, manufacturers like Procter & Gamble have "stuck their position" in this way, blocking the growth of competitors.

So, what caused P&G's decline? The most important reason is that the two scarce "channel" resources mentioned above have undergone drastic changes in the past few years.

First of all, as the penetration rate of e-commerce increases, the "limited shelf space" has been greatly reduced. One location on the same page can display different products for different visitors, and search can also be used to achieve "infinite extension". Secondly, the communication capabilities of vertical brands have been improved. In the past, a small brand could not afford mainstream TV advertising, but now Internet media can "purchase on demand" and "precise purchasing."

In addition, the decentralization of information dissemination has also weakened the overall effect of "hard advertising". These changes have allowed brands targeting vertical groups to finally reach consumers and deliver effectively, while also weakening the media and sales channel advantages of “popular brands”.

Inspiration for entrepreneurs:

·In the era of vertical brands, the first step is to find vertical groups with sufficient potential and deeply understand their needs.

·Social media, communication in the new era, and the operation of emerging retail channels are new things that traditional brands do not yet understand, and they are also your weapons.

·However, in the final analysis, brand building still depends on truly good products and the reputation of users. Many ambitious young people hope to achieve success in their lives and careers by starting their own businesses, but successful entrepreneurs are, after all, A small number of companies, at least 50% of which are newly founded every year, fail within half a year. The main reason for failure is failure to grasp the basic rules of entrepreneurship. The author has experienced many successes and failures in his nearly ten years of entrepreneurial experience since he was 25 years old. I often think that if I could learn more about the successful experiences of previous entrepreneurs when I started my business, I might have greater achievements than I do today.

?I united with a group of big guys on the Internet to form an entrepreneurial learning group, with 113 in the front and 113 in the middle and 587 in the back. Provide free learning courses to entrepreneurs who are learning to start a business. If you don’t want to study, don’t add it.

Challenges and opportunities for entrepreneurship in 2016

1. The entrepreneurial dividend period of the Internet + tertiary industry has ended

It is not difficult to guess that 15 years of entrepreneurship Most of them are entrepreneurial people born in the 80s and 90s, and most of these two groups are concentrated in the tertiary industry. The models, products or services are seriously homogeneous. In the early days, they only relied on money-burning subsidies to acquire new users and maintain users. , only 1-2 companies will remain after the subsidy ends. Basically, those that do better in each field will go to the B or C round. In the short term, they have basically established their dominance in the industry.

2. Traditional enterprises are about to embark on a real transformation

In the past 15 years, traditional enterprises have basically been in a wait-and-see period and have not launched a real revolution. Compared with current entrepreneurs, traditional enterprises are more Reasonable, calm and pragmatic, because they have started businesses and have mastered certain entrepreneurial paths and methods. However, in the Internet era, the techniques and tools for commodity trading and circulation have emerged, which caught them off guard. There have been too many Internet + traditions in 15 years. Entrepreneurship projects in the industry stand out, how can they sit still and wait for death? 1. They sit back and watch the battle, minimizing the energy of early competitors and avoiding counterattacks by alliances. 2. Entrepreneurs have found a successful path and verified market demand. This It also fits their label of being rational and calm, so starting a business in 2016 was relatively difficult.

And there will be two phenomena in the transformation of traditional enterprises next year: 1. The currently formed Internet + traditional industries will have a shopping scene with traditional enterprises

2. Traditional enterprises next year The transformation may involve a large wave of manufacturing industries, and the Internet will enter production factories and workshops

For example, if a grinding machine in the workshop now produces 100 pieces per hour, then through the intelligence of the Internet, accuracy can be improved Efficiency and speed will improve production efficiency. In addition to these two, the production of abrasive tools needs room for iteration and optimization

Entrepreneurship Direction in 2016

Then in 2016 there will be Which entrepreneurial projects are waiting for you? Which entrepreneurial projects can you get business opportunities from? Now I will give you some entrepreneurial directions.

Entrepreneurial direction: Private house rental is better than a cash cow

? Data from Shanghai’s largest rental network, Shangfang Rental Network, shows that the current monthly transaction volume of house rentals in Shanghai has reached With hundreds of billions of people in the country, the rental housing area has exceeded 5 million square meters in recent years. There are countless unregistered lease transactions that have actually occurred, and more than 1.5 million people live in rented houses. The housing rental market in Beijing is even larger. According to statistics, 8,600 square meters of public housing are rented out in Beijing, and 3 million square meters of private housing are rented out. In addition, there are also large-scale rental houses such as illegal buildings and unlicensed houses that are not included in the calculation. At present, my country's urban population has exceeded 350 million. Assuming that each household has an average of 5 people, there are 70 million urban residents. If calculated at 9%, the total number of renting households will be as high as 6.6 million.

Entrepreneurial direction: massage company, "Chaoyang" service

Feng Xiaomei from Qingshan, Wuhan, first worked in a sauna center and took up the job after one month of training, because she was used to working With nimble and powerful hands, she soon became a masseur that customers were eager to book an appointment with. Later, she used her lunch break to provide quick and effective health massages for white-collar workers with sore waists and necks from sitting in office buildings for 20 yuan per 15 minutes. This price should be acceptable to white-collar workers. Later, there were more regular customers, some of whom could make appointments in the afternoon or other times, and I made more and more money. Later she established a white-collar massage company, which is now beginning to take shape.

Entrepreneurial direction: modern agriculture

Accelerate the modernization of agriculture, adhere to the top priority of "agriculture, rural areas and farmers", accelerate the transformation of agricultural development methods, and make agriculture stronger and farmers more productive. Rich and rural areas are more beautiful. Accelerate the research, development, promotion and application of new technologies, new varieties and new agricultural machinery. We will guide farmers to adjust their planting and breeding structure in line with the market, support the processing of agricultural products, especially the on-site conversion of grain in main production areas, and launch pilot projects to convert food crops into feed crops.

The modernization of agriculture has been called for for several years, and this year seems to be a good opportunity, including new agricultural technologies and fresh food e-commerce. In particular, fresh food e-commerce not only meets the requirements of the Internet to drive sales, but also promotes agricultural modernization.

Entrepreneurial direction: education and training

Comprehensively promote the construction of a modern vocational education system. Guide some local undergraduate colleges and universities to transform into application-oriented ones, strengthen special education, preschool education, continuing education and various types of education in ethnic minority areas, and promote the healthy development of private education.

Education, especially online education, has been a hot topic pursued by capital in the past two years. Not having a good vocational education system is detrimental to encouraging entrepreneurship and agricultural modernization. However, it is not good news for those such as Mathematical Olympiad training classes, but it is good news for the film and television and art training markets.

Entrepreneurship direction: service industry

It is necessary to deepen the reform and opening up of the service industry, implement financial and taxation, land, price and other support policies as well as paid leave and other systems, and vigorously develop tourism, health, medical, Life and production service industries such as elderly care and creative design.

The proportion of the service industry in my country's economy is still relatively low, and efforts to vigorously improve the service industry have been repeatedly mentioned. The tourism industry, health and elderly care industry, and entrepreneurial design should have great opportunities. In addition, the Internet and O2Oization of the service industry can also create some entrepreneurial opportunities.

To those friends who are investigating the industry

As long as you want to do many things in the world, you can do it, and you can also overcome the difficulties that need to be overcome. No need for steel. Will, not to mention any skills or strategies. As long as a person lives a simple and interesting life, you will eventually find that the Creator's arrangements for the world are all natural.

Our stress usually does not come from really heavy work, but from our lack of ability to relieve stress. Lack of stress-relieving ability is mostly due to the inability to trust others and self-proclaimed perfectionism and being picky.

A distant plan that is not difficult to implement means that you do not want to implement it. Tomorrow comes tomorrow, and there are so many tomorrows. People always like to talk about "I will..." in the future, but never take action. They seem to think that they have the ability to live forever and have an infinite future.

Everywhere I hear people in their twenties and thirties say: "After I retire, I must..." What comes after "must" may be to buy a piece of land, or to learn painting. Painting may be learning pottery, practicing calligraphy, or taking a short trip... According to my statistics, 80% of them are things he can do now without spending time on his mobile phone.

You may think that working part-time is making money. In fact, working is the biggest and stupidest investment. What is the most precious thing in life? What else is more precious than our youth? ! Many people complain about poverty and lack of money and want to do business but cannot find funds. How ridiculous! In fact, you yourself

are a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. You would rather work for others humiliatingly and hand over your assets to your boss.

Just imagine, when you are born, God will give you a lot of money? Is there anyone who was very well prepared and then succeeded in starting a business? After all, only a handful of people are born with a silver spoon in their mouths, and they cannot be rich for more than three generations. Many great achievements are created by ordinary people.

Plans cannot keep up with changes, especially in today's era of highly rapid dissemination of information! I once asked a friend of mine why he didn’t go to work? His answer was: "To put it mildly, going out to work is a stupid waste of youth!" Why have you always been a wage earner?

Because you are content with the status quo! Because you have no courage, you are naturally timid and fearful and dare not choose another path! Because you don’t have the courage to move forward and the spirit of transcending yourself! Although you have thought about changing your life and your destiny of poverty, you have not done it because you dare not do it! You are afraid of losing, you are afraid of losing and becoming poor again and again! In the end, you don't even dare to think about it. You feel that you have worked hard and fought hard. You are ambitious and you have achieved the results you expected, so you give up. You can only be a wage earner!

Why have you always been a wage earner? Because you just follow the crowd, don't care about progress, have no money, and love face! Because you are afraid of your parents, you listen to your relatives, you have no opinions, and you dare not make decisions alone. You have traditional ideas and just want to work and earn some money to get married and have children.

And then you will grow old, sick and die, and follow the exact same path as your parents. Because you are naturally fragile and mentally retarded and just want to do regular work. Because you want to do business without capital, you want to sit at home and wait for the pie to fall from the sky! Because you complain that you don’t have opportunities, and when opportunities come to you, you can’t seize them because you don’t know how to seize them! Because of your poverty, you have low self-esteem! You shrink back, you dare not do anything! You will only work for others!

You have no special skills, you can only use brute force! You, like your parents, are in a vicious cycle! Therefore, you will always be a wage earner who has been working!

Many people want to seize the opportunity, but when they want to do something, they often find many reasons for themselves to keep themselves in conflict! Continuously wasting time and wasting time.

Such as:

1. I have no eloquence - Wrong: No one is born to be good at speaking, and the master speech masters on the stage cannot speak well all at once. That is the result of countless rehearsals behind their backs! You are very good at scolding and complaining

but this kind of eloquence is worthless eloquence. When you watch others argue, you are full of judgment and do not know how to reflect on yourself. If you put in the effort Practice, are you still saying that you have no eloquence today?

2. I have no money - wrong: it’s not that I don’t have money, but that I don’t have the brains to make money. Have you been working for several years and have no money? Yes, but it was spent. Spending money on things that have no return on investment. Spending it on food, drinking and having fun, or storing it and depreciating it, does not maximize the value, so the money cannot make ends meet. Be a moonlight clan every month, go round and round, have no foresight, be a monk ringing the bell every day, and just muddle along.

3. I don’t have the ability - Wrong: If you don’t give yourself the opportunity to exercise, who will be able to do it from birth? Will you be a social elite as soon as you graduate? Success immediately as soon as you start a business? When others study hard, accumulate hard, and find methods,

but you only do a small amount every day and you feel bored. After learning a little bit, I felt it was boring, after reading a few pages of the book, I didn’t want to read it, and I told myself and others that I was not interested in learning. Then I spent most of my life accomplishing nothing, complaining all day about God not giving me a chance. Ability is acquired through hard work. If you don't work hard to be capable, a genius will become a fool. But with hard work, no matter how stupid you are, you can become an elite.

4. I don’t have time—wrong: I have a lot of time, but I also waste a lot! While others are fulfilling, you are watching TV. While others are studying hard, you are wasting your time playing games. In short, time just feels superfluous and your life is getting more and more boring. When others make money, you envy others, but if you don't learn from others and seize your time to create value, you will be ignorant all day long.

5. I am not in the mood - wrong: I go out for fun when I am in a good mood, drink at home when I am in a bad mood, go shopping when I am in a good mood, play games when I am in a bad mood, and play games when I am in a good mood. Go enjoy yourself and take a nap when you feel bad. Good or bad moods are the same, but they just don’t do the right thing anyway.

6. I have no interest - Wrong: What is interest? Everyone is interested in eating, drinking and having fun, but there is no fun without achievement! If you don’t have money, what can you do to enjoy life? What are your interests? Are you going to go on a trip and come back as a living wage earner, go out to karaoke and come back with an empty wallet, go out for a lot of shopping and come back miserable... Are you interested in working part-time? Are you interested in taking the bus? Are you interested in signing in and clocking out at get off work? Are you interested if your family urgently needs a large amount of money and can't come up with it? I borrowed it

I don’t have any money, are you still interested? The person who sells rat poison is interested in rat poison...?

7. I’ll consider it—wrong: If I consider doing it, it’s possible, but I won’t be willing to do it if I don’t! When I think about working all day and not being able to do it, I might as well start doing it tomorrow! Then I thought about it, forget it, it’s not easy to make money! No, no, it’s not easy to make money even by working part-time, so I decided not to give up the opportunity! Oops, it’s getting dark, let’s talk about it tomorrow! Then the next day it happened again

Because of the above 12345 points, because of thinking and thinking, the cycle continued, and in the end I couldn't make a decision. I hesitated, wasted a lot of time, and still got nothing.

There is a saying: "Poor people must be hateful!" It's not that you don't have opportunities in your life, it's that you don't strive for and grasp them! Too many excuses, too many reasons...! Those who strive for it will try their best to fight for it, and they will try their best to find a way even if they don't have a penny! Those who don't strive for it will not be able to move or get rich even if they are given one million, and they may even be completely defeated. This is the lack of mobility!