What are the better ways to publicize the work of enterprises on a daily basis?

1, do training

Corporate culture training is a very important link in the process of corporate culture construction. Through training, all employees can be helped to make clear the company's strategy and objectives, and build corporate culture more systematically and effectively. All departments of enterprises should incorporate cultural training into the internal training system, make overall arrangements and train all staff.

Step 2 tell stories

Culture is to be passed on to the new generation members of the group, and the abstract concept is undoubtedly the most concise and rich expression of corporate culture. Stories are the best communication tool for corporate culture. The process of story refinement and guidance is also a process of knowing and understanding corporate culture.

3. Typical trees

It sets a visual behavior standard and concept symbol for employees. Through typical employees, let them clearly understand "what is active work", "what is active work", "what is professionalism", "what is cost concept" and "what is high efficiency", so as to improve employees' behavior. These behaviors are difficult to describe quantitatively, and only concrete images can make employees fully understand them.

4. Run internal publications

Enterprise newspapers and periodicals are an important part of enterprise culture construction and an important carrier of enterprise culture. The enterprise newspaper is a window to publicize the enterprise to all the public and customers related to the enterprise inside and outside the enterprise. The propaganda of corporate culture by newspapers and periodicals needs to focus on the front line, use public incentives and guide people, so as to achieve the purpose of promoting corporate culture.

Step 5 engage in activities

Organize various online and offline activities.

① The types of activities need to be diverse, and should be combined with all kinds of highlights and annual activities of the company as far as possible. On the one hand, we should brush the sense of existence, on the other hand, we should publicize the corporate culture as much as possible within the budget.

② Activities include not only eating, drinking and having fun, but also rewards, commendations, mutual evaluation, stage sharing, new employees' induction and various trainings. , you can combine the power of example.

③ Activities can be roughly divided into theme competitions, exchanges, knowledge, entertainment, competitions, mutual evaluation, art, humanistic care, group building and development, etc.

④ The magazine inside the company and the community of the company can also be regarded as an online activity.

⑤ Public welfare activities: environmental protection, voluntary labor, tree planting activities, sympathy and poverty alleviation, Hope Project, etc.

6 conference presentation

(1) Without affecting the main business, we should combine the three dimensions of corporate culture to carry out publicity. In order to avoid deliberate, we need to strengthen the training of management and naturally convey corporate culture.

② Relevant meetings should form conventions and be integrated into the corporate culture of the company. But it doesn't mean establishing the corporate culture of Wenshan Huihai. Step 7 shoot a promotional film

Shoot corporate videos and establish corporate image. A good corporate promotional film is like a beautiful dress, which can not only enhance the overall image of the enterprise, but also promote itself and show its strength. Let customers know the spirit, culture, strength and development of the enterprise in a relaxed environment, and achieve good results of comprehensive publicity.

8, go out to visit and study

Going out to visit and study is also a good way to build corporate culture. Through the communication with students at the meeting, publicize some specific practices of our unit. Through communication, you can also improve your ability to serve the corporate culture of your unit.

9.VI design and application

Distribute daily necessities printed with corporate culture and corporate logo, and write the core ideas of corporate culture as slogans and post them in a prominent position in the enterprise. A qualified corporate culture worker should be good at using various communication means and skills to cooperate with enterprises and adopt different methods at different stages of enterprise development. To display corporate image well, it is necessary to spread corporate culture continuously, find out the shortcomings in corporate culture construction reflected by employees in time, and quickly feed them back to the management of the enterprise to empower the enterprise.

10, heavy landing

Corporate culture construction is the top priority of enterprise development, and it is the foundation of whether an enterprise can become bigger and stronger. We should really implement the construction of corporate culture, not hang it on the wall. To achieve a good enterprise document, in addition to a good plan, you need a landing tool. Today, we recommend a landing tool of corporate culture-micro-identification, which can create a "five-point system", quantify employees' all-round work behavior and work results in the form of points, classify and rank employees according to the cumulative results of points, and connect employees' dreams, needs, expectations and points in series. Linking employee's flexible welfare, year-end salary adjustment, assessment with the establishment of talent pool, a new long-term and short-term assessment distribution mechanism will be formed to help enterprises immediately commend employees' excellent performance, recognize employees' positive behavior, support corporate culture, shape boundaryless organization, and explore and cultivate high-potential employees.