I want to give my book bar a name that is a little bourgeois and warm.

The quality of a store name can influence customers' emotions and give people psychological hints. If you plan to open a prosperous store, choosing a store name that excites you will bring you good luck.

Merchants sell and customers buy. On the surface, this activity can be said to be a pure transaction, but upon closer inspection, things are by no means that simple.

First of all, customers are not machines, and their shopping behavior is not mechanical movement. When customers plan to purchase books, audio-visual products, they need to conduct certain analysis and identification, and choose who they should buy and who they should not buy.

Secondly, in the purchasing activity, customers appear to be buying things, but in fact they are buying "needs". This need can include both material needs and spiritual and psychological needs.

Finally, after completing the purchase, customers will also weigh and judge whether their purchase is "worthwhile". If the answer is yes, repeat purchases will occur. Otherwise, the decision to give up will be made.

It can be seen that customers’ purchasing behavior is affected by psychological activities from beginning to end. In the customer's psychological activities, the recognition and judgment of the store name are a very important part. Before purchasing, customers will think of the store name when making a choice and make distinctions and judgments based on the store name. During the purchase, whether the customer's needs are met will also be affected by the store name. For example, I often hear people say this in life: "This store is really shameful and does not live up to its name!" Some people will also say: "Your store is really good!" After shopping, customers are deciding whether to continue. When making repeat purchases, the store name will also come to mind. It can be said that the store name appears very frequently in the entire process of customer purchasing activities. The store name has a great impact on customers' psychological activities.

It is precisely because the store name has a psychological effect on customers that bookstores and video stores have market potential. Therefore, a good name is tantamount to the "first salesman" of a bookstore and video store.

There are several ways to choose store names: the first is the scholarly type, such as Qiuzhi, Expo, Moxiang, etc.; the second is the cultural type, such as Yada, Hongru, etc.; the third is the personality type, such as Qiushi Bookstore, Half Acre Garden, Feng Rusong, etc. In short, if the name of the bookstore and video store can give customers a good feeling, customers will most likely buy its products; on the contrary, if the name is not good, it will be difficult to stimulate customers' desire to buy, no matter how bad the salesperson says it.

Enlightenment of this strategy: Because customers not only want to buy things during shopping activities, but also want to buy "feelings". Therefore, if you want to promote your books, audio and video products, you must choose a good store name.

Before designing the facade of a bookstore and audio-visual store, one should understand the surrounding environment, traffic conditions, and building style to make the store shape harmonious with the surrounding environment, thereby inspiring designers to design novel, practical, and reasonable structures. Bookstore and video store facade.

The facade design of bookstores and video stores should pay attention to the following aspects to attract customers.

1. Stores with wide facades are easier to attract customers

For customers, if the store is spacious, it will have a sense of openness. Therefore, customers often feel happy to be able to shop freely, and their mood will also feel relaxed with shopping. Tasting the freedom of shopping is what ordinary consumers want. Therefore, the first step in decorating a bookstore and video store is to expand its appearance.

(1) The facade should have a sense of openness. It is necessary to be able to see directly into the store from outside the store. Glass doors are generally used to improve perspective, so that everything or most of the store can be seen from the shopping mall. In this way, customers can feel comfortable entering the store. Otherwise, customers will feel uneasy and reduce their desire to buy.

(2) The facade should be wide rather than narrow. A store with a wide front makes people feel spacious and attracts customers easily. This affects consumers' desire to buy in the same way as entering a cave and worrying about not being able to find the exit. In a sense, a store with a wide facade is a store that expands customer flow.

2. The importance of the first main aisle

The first main aisle after entering a bookstore and audio-visual store is an important channel to welcome customers from afar. There are a variety of books and audio-visual products on display. , often dazzling customers.

By allowing customers to enter the first main channel, they can clearly understand the strengths of this book store's video store. To this end, the first main channel must show detailed differentiation, and its differentiation is mainly reflected in the following two aspects:

(1) The first main channel must be broad. Broadness is proof of welcome, narrowness is proof of unwelcomeness.

(2) The products displayed in the first main aisle can make customers feel surprised and excited when entering the bookstore and audio-visual store. Books and audio-visual products with huge impact should be arranged in the first main aisle. The first main channel is the place where you can get the maximum benefit per unit budget area, including both special-priced books and audio-visual products and best-selling books and audio-visual products. The displayed products are put on the shelves quickly and the benefits are repeated. At the end of the day, it is the place where sales and gross profits are the largest.

3. It is easier for customers to enter from the right entrance

There has been a lot of discussion about whether the entrance of the store should be located in the center, on the left or on the right. From the perspective of business contracting, the entrance Should be located on the right side. Because more people have better vision in their right eye than in their left eye. In addition, due to behavioral habits, more people use their right hand than their left hand.

This is because people like to act with their stronger side. People who do the main movements with their right hand tend to focus on the right side and start the movement from the right side. This is to make up for the weakness of the left hand. For customers, a store where they can freely use their right hand will become their first store.

Inspiration from this move: Bookstore and video store operators should put the convenience of customers above the convenience of bookstores and video stores. If it is served by implementing this policy, it will become an excellent bookstore and video store.