What sales strategies did Givenchy have during the epidemic?

Givenchy's sales strategies during the epidemic period include holding hands with Alibaba Cloud data and GMV forecasting offline stores.

Givenchy first tried the Alibaba Cloud Data Center -GMV (Total Turnover) strategic simulation solution. By forecasting the offline store sales, attributing the marketing factors that affect the store sales, and formulating the adjustment strategies of various marketing means during the activity, the overall GMV prediction accuracy of the finally built store can be maintained at over 95%.

As one of the representative brands of high-end cosmetics in the world, Givenchy has been favored by consumers since it entered the Chinese mainland market in 2007. It has successively opened 1 13 offline stores, including 9 boutiques and 94 department stores.