How to do e-commerce of industrial products?

First, do a good job in field segmentation

Of course, there is no need to say more about this. Since we are building a vertical industrial products e-commerce platform, the first thing we need to do is positioning. The industrial products industry covers many fields, such as: bearings, steel, molds, cutting tools, pipes, and mechanical equipment. Which industry should we be in? Is our customer base companies in this industry or individuals? Is it an upstream customer in the transaction? Or terminal? These series of issues need to be considered clearly at the beginning of the platform’s establishment.

Second, make good industry connections

Having good industry connections is the key to whether customers can remember you. The slogan of Mobei.com is "Online Bearing Trading" and the slogan of Zhaogang.com is "Buy and sell steel, find Steel Net." Therefore, you should also think of a simple and easy-to-remember slogan based on the industry of your platform. In this way, after the public has formed a memory in their minds, they will think of your platform as soon as they have a need.

Third, do a good job in user experience

Good user experience is the foundation for the survival and foothold of an industrial products e-commerce platform. Only buyers can flow freely on your website. , Convenient and safe transactions can turn a passerby into a loyal user. Therefore, this requires the founders of the website to pay more attention in daily life, and work with the technical team to revise and upgrade the inconveniences in the experience, so as to give users a perfect experience to the greatest extent.

Fourth, have a deep understanding of the issues in your industry

Since you want to be a vertical e-commerce platform, you must have a deep understanding of your industry. Not only do you need to understand the market price and manufacturer of the product, but you also need to understand what are the problems in this industry during transactions? How should we use e-commerce platforms to solve this problem? Only if you solve specific problems in your industry can you be recognized by the industry, thereby increasing the platform's popularity.