Funny jietu car slogan

Li, general manager of Jietu Automobile, said that "the clumsiest in the world can surpass the cleverness in the world". So he wants to do the most real ecology in the most stupid way to achieve the most ingenious effect.

Deep-rooted travel+,shortcut method is really stupid. It optimizes and designs a new model by collecting and adopting the opinions of a large number of users, which is called "user * * * creation". User * * * created 293,000 users to participate and collected 34,000 opinions and suggestions, of which 8. 1% were adopted. Li, general manager of Jietu Automobile, also collected a large number of user suggestions. He said that "X90 user Zhao Pingfa sends him at least three WeChat messages every day, all of which are suggestions for Jietu". Even invited X70 owner Chen Peng to give a lecture to the designers of Gateway, and Chen Peng made a PPT of 1 10. This way of building a car initiated by the general manager and comprehensively collecting users' opinions is really "stupid".

Although the method is stupid, Jetu has achieved the most authentic ecology.

At the beginning of 20 18, when Jietu was launched as Chery's product sequence, it determined the direction of travel+and continued to cultivate in this direction. Travel+What's the supplement?

+Eco-Alliance Jietu cooperates with a large number of hotels, restaurants and scenic spots, allowing car owners to enjoy exclusive preferential rights through Jietu Auto APP, which is really affordable and convenient in the travel process.

+Station Jietu has built a large number of stations to provide users with exclusive services other than a series of traditional car services, such as VIP rest area, car inspection, valet refueling, accident valet duty, car inspection and test drive. It plans to build more than 800 postal stations by 2025. At present, 109 post stations have been built along the 3 18 national highway, with an average of more than 50 kilometers.

+The products of Gateway X70, X90 and Gateway Shengda have many functions for tourism development, such as the luggage of Gateway Shengda. Now, Jetway Traveler has been launched and will be listed in the third quarter of this year. In the future, there will be a hard-core electric four-wheel drive off-road vehicle-the Gateway T-3. Looking up at U8, it has the functions of in-situ U-turn, chassis lifting and four-wheel steering, which can be realized.

On April 13, Gateway Night, Gateway T-3 appeared with many highlights.

Body size: Its length is about 5.3m, width is about 2m, height is about 1.9m, and wheelbase is about 3m. Non-loaded body: the independent frame can better adapt to complex off-road conditions and improve the off-road vehicle's performance and durability. Intelligent vector control dual motors: the maximum rotation speed is 22000rpm, the peak power of a single motor is 250kW, the peak torque of a single motor is 400N.m, the maximum power is 1.300, and the slope is 1.000%, which brings the whole vehicle a peak power experience of 3S breakthrough 100, and has super ability to get out of trouble.

Li, general manager of Jietu Automobile, said that "Jietu Automobile will be more and more different from other SUVs in the future", and the attributes developed for off-road vehicles are getting stronger and stronger.

In the future, Gateway X-2 will be launched, which will be positioned as a compact A-class SUV with sports style and good performance, and will be launched in 2024. In addition, gateway will build more sub-categories based on Kunlun platform, such as P-series hard-core pickup trucks and V-series MPV models.

+Kunlun Platform, the main platform of Jietu, is empowered by the Mars architecture and has four core highlights.

The Kunlun platform enabled by the Mars architecture can support the "Travel+"full scene application of Jietu products, including off-road. If equipped with non-loaded body and professional cross-country girder, the body has high rigidity, which can improve the performance and durability of getting rid of difficulties and is suitable for cross-country scenes.

Important passability design, Kunpeng Power provides sufficient power reserve for off-road scenes. And gateway has the ability to create products suitable for off-road users.

Platform expansibility: Kunlun platform supports the expansion of loaded and non-loaded car bodies, and supports multi-energy power combinations such as PHEV/REEV/BEV to meet the expansion requirements of SUV/ORV/PUP and other vehicles.

New energy: It supports the expansion of various power forms such as ICE/PHEV/REEV/BEV, adopts smart batteries, and has the characteristics of full cycle safety and full temperature range application. Intelligent vector control four pairs of motors, the peak power of motors 1300 HP, the hub160000 n m, four-wheel intelligent matching, easy to deal with all-terrain scenes.

Intelligent cockpit and intelligent driving: an intelligent driving system with high autopilot capability and L4 autopilot development capability; Intelligent cockpit technology with high computing power, supporting 1000+TOPS automatic driving computing power to build a full-scene intelligent cockpit, actively caring, improving safe driving ability, enabling the cockpit to start quickly and improving the overall experience. It will also be equipped with AI full perception system, road and environment perception technology, intelligent identification and intelligent planning to bring users a super-scientific off-road experience.

Electronic and electrical architecture: adopting industry-leading domain control/central computing+regional control and multi-channel Gigabit Ethernet, central computing+regional control technology is the future trend, which improves the artificial intelligence perception of the cockpit; The big data active service technology actively discovers the potential problems and risks of customers, and the central architecture enhances the software service experience and enhances the lightweight of the whole vehicle.

With the blessing of Kunlun platform, we have created three series of products: family tour, tide tour and wild tour, and expanded the global travel scene with comprehensive mix and match.

The method is stupid, the ecology is real, and the shortcut has achieved the "most ingenious" effect? Sales have been reached. In the first four months of 20 18, the sales volume of jetway exceeded 40,000, 20138,000 in 2009, 0/50,000 in 2026 and 0/80,000 in 2022. This level is close to the self-owned brand Lexus. In July of 20021year, gateway sold well and operated independently.

Word of mouth has been done. By users * * *, a large number of users regard Jietu as their friends and Jietu leaders represented by Li as their friends. At present, Jetway has firmly attracted the attention of 24.8 million fans.

The moat formed. Travel+moat, very strong. Let's analyze, is it possible for the profit-oriented joint venture model to seize the tourism+market? Impossible, most joint venture car companies don't even have the determination to transform new energy, thinking that the transformation of new energy has affected their profits for a long time. It is impossible to spend time to grab the tourism market; Will other independent brands grab it? The core market of independent car companies is in China, which is different from joint venture car companies. Unlike Hyundai Kia and China, other markets can live well if they do well. At present, almost all independent car companies are fully developing new energy sources, and it is even more impossible to go out and grab the travel market. Therefore, Jietu can continue to cultivate deeply in the travel market for a long time without competition, and the moat will be built deeper and deeper.

In terms of new energy, Jietu has the strong backing of Chery Group and can go into battle without pressure.

In the end, doctors are most respected in academic circles because they have invested huge time and energy in their own scientific research direction, gone farthest and deepest in his exclusive branch, and mastered the most cutting-edge technology. His moat is extremely difficult for others to break. It seems that this is the way to build a car, choose the direction of the travel market and continue to take root.

The method is "stupid" and it doesn't seem to be really "stupid".

This article comes from the automobile field of the author Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.