Is Zhaojinyinlou a central enterprise or a state-owned enterprise?

This enterprise is a state-owned enterprise.

Zhaojin Yinlou, as a gold jewelry brand under the Zhaoyuan Municipal State-owned Enterprise Shandong Zhaojin Group Co., Ltd., in order to adapt to market development, deeply solve the existing problems of the brand, and further clarify the brand positioning and future development. direction, catering to the needs of young consumer groups, continuously improving brand power, product power, and channel power, taking the national trend of intangible cultural heritage as the entry point, and opening up the road to brand renewal.

In Zhaoyuan City, the "Gold Capital of China", there is a well-known gold jewelry brand, Zhaojinyinlou. After a hundred years of ups and downs, Zhaojinyinlou has always adhered to the brand mission of "the disseminator of Chinese gold culture and the interpreter of pure gold quality", carried forward Chinese traditional culture, continued the golden culture and red cultural genes for thousands of years, and relied on the centuries-old ingenuity to accumulate and national Brand charm, committed to the inheritance and innovation of golden culture.