How to drain and promote educational institutions

The methods of drainage and promotion of educational institutions are as follows:

1, the activity drainage method of giving books to cultivate interest.

The original intention of giving books for public welfare is to help children stay away from mobile games, return to paper reading, stimulate children's interest in reading, and then fall in love with reading, and help parents save some expenses for buying books for their children.

The principle is to pass on love and charity and give books for free. Parents need to send a circle of friends to collect books. If they need to get books, they can add the teacher's V letter to get books for free. Through this fission method, hundreds of parents of students can be passively drained in one day, and stickiness can be established with parents.

2. Push and drain.

Exemption enrollment is the most commonly used enrollment method in colleges and universities, and it is also one of the most common enrollment methods. Institutions can enroll students in crowded places, such as near schools, commercial plazas and subway stations. , send small gifts and discounts by scanning the code.

This drainage method is carried out by grasping the psychology of students and parents who are "greedy for small and cheap", which often attracts the active attention of most people.

3, from the media or new media drainage method:

The headmaster can create a personal number and publish professional knowledge or content works such as daily courses and student works through platforms such as Tik Tok, Aika Auto and Xiaohongshu, so that parents can realize it first, and then a large number of users will send private messages or add consultations every day.

Educational programs have specific groups, such as high school students, college students and white-collar workers. And the attributes of groups are relatively accurate, so groups can be classified. After correctly classifying groups, we can clearly find the preferences of such groups, such as social platforms.

At this time, you can set up KOL on the social platform that users often go to, set up your own personal settings, conduct website drainage, or directly drain. This cycle will be longer, because it involves the establishment of people's settings, but once you insist on establishing it, it is a sustainable promotion method, which can be compared with Xiaohongshu's planting grass.

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