Wenzhou Cultural Fair 221 Time, Address and Highlights of Activities

There will be a cultural fair in Wenzhou in the near future, and it is still very lively during the event. This year's event is mainly to introduce you to the cultural and creative information and get to know Wenzhou. If you have plans to go, you must first remember when the event will be held. 221 Wenzhou Cultural Fair kicked off on April 29th

221 Wenzhou International Fashion Cultural Fair highlights the content display of cultural and creative industrialization and industrial cultural innovation, gathers cultural and creative products and services, and strives to become an important platform for promoting the high-quality development of cultural industries in the whole province, a summit of fashion and cultural and creative industries, a grand ceremony for the docking of culture and industry, and an important platform for cultural display and trading with a global perspective and Wenzhou characteristics.

exhibition time

April 29th to May 3rd, 221

Venue setting

This year's ICIF will set up a main venue in Wenzhou International Convention and Exhibition Center, and set up sub-venues in Ouhai, Rui 'an and Yongjia. According to the requirements of normalization of epidemic prevention and control, online exhibition will be added, and offline interaction will be adopted to expand exchanges and cooperation.

At the same time, more than 5 forums, promotion meetings and supporting activities will be held during the ICIF. The offline main venue will be attended by representatives of enterprises from 27 overseas countries in China and more than 5 enterprises from 55 domestic cities.

Location of the main venue

Wenzhou International Convention and Exhibition Center

Address: No.1 Jiangbin East Road, Lucheng District, Wenzhou City

The main venue is located in Wenzhou International Convention and Exhibition Center, with an exhibition area of about 3, square meters. * * There are five exhibition halls, namely, Wenchuang Theme Pavilion, Culture+Industry Integration Pavilion, Arts and Crafts Museum, Elegant Life Cultural Center and Intangible Food Pavilion.

1. Wenchuang Theme Pavilion

With the theme of fashion and creativity, this pavilion displays the fashion and creativity products and projects of domestic and foreign brand culture enterprises, as well as the characteristic cultures at home and abroad and their derivative products.

overseas part: mainly exhibiting the "Belt and Road" national cultural and creative products. The Southeast Asia Pavilion will display cultural and creative products from Thailand, Indonesia, Laos, Myanmar, the Philippines,

Cambodia, Malaysia, Singapore, Brunei and other countries; The Africa Pavilion has featured cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda and Kenya. In Europe and America, Czech Republic (Crystal), Lithuanian (Amber) from Central and Eastern Europe and Brazil (PARAIBA Tourmaline from Pallai) from South America all made their debut at Wenzhou Cultural Fair.

domestic part: it mainly displays the development achievements of characteristic cultural industries in the cities of the Yangtze River Delta and the counterpart supporting and cooperating cities in Wenzhou. Chongqing Fuling, Qinghai Golmud, Xinjiang Baicheng, Tibet Jiali, Sichuan Aba's Rangtang, Nanchong's south and other counterpart areas will participate in the exhibition to display and sell cultural and creative products with ethnic characteristics; The theme pavilions in Shanghai, Hangzhou, Ningbo, Chengdu and Ningde will display the achievements of cultural industries in the Yangtze River Delta, Central China and Haixi Economic Circle.

The local part of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the achievements of local cultural industries in the form of theme pavilions.

2. Culture+Industry Integration Pavilion

This pavilion takes "culture+"as the main line, focusing on tourism, science and technology, sports and recreation, and displays cultural new products, services and achievements that are deeply integrated with other industries.

Cultural and tourism integration plate: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) set up theme pavilions in this museum; Characteristic towns such as Huling, Shatou and Mayu show hot spring towns, Lingyun Wonderland and other cultural and tourist integration projects, and Nanxi Yunlan shows characteristic homestays.

urban handwritten letter board: urban gift enterprises from Chongqing, Zhenjiang, Jiangsu, Huangshan, Bozhou, Jingdezhen, Jiangxi and Dunhuang, Gansu participated in the exhibition and sold urban handwritten letters with local characteristics. Cultural enterprises such as Opal, Ou Yi Ou Kiln, and Xiao Lu Qing Ling exhibited local characteristic hand-holding gifts.

Culture and technology section: Enterprises such as Shanghai Fengyuzhu, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile and Zhongguang Cable show digital technology content including 5G, VR, robots, drones, smart wearable devices, immersive digital technology video experience, smart home products, etc., and the audience can experience it on the spot.

cultural and creative section of colleges and universities: liberal arts, Zhejiang industry and trade, security and other colleges and universities will display college students' cultural and creative works in this museum.

3. The Arts and Crafts Museum

As the main position of the 221 China (Wenzhou) Arts and Crafts Fair, it has set up a "Hundred Years of Struggle". The original heart is still the theme exhibition area such as the joint exhibition of 1 masters of arts and crafts in China, and the exhibition area of the joint exhibition hall of 1 masters of arts and crafts in China is mainly based on the four major woodcarving producing areas in China. A total of about 1 masterpieces of China arts and crafts masters, China industrial masters and related masters are selected for display to celebrate the centenary of the founding of the Party; In addition, exhibitors from more than 1 provinces and cities outside the province will show their works with local characteristics in the future.

4. Elegant Life Cultural Center

is divided into three exhibition areas: book publishing, artistic creation and quality education.

In the book publishing part, the 221 City Book Fair will be held. As an important part of the Wenzhou National Reading Festival in 221, eight publishing houses under Zhejiang Publishing Union Group, including Zhejiang People's Publishing House, three publishing houses outside the province, including Beijing Motie Culture Group Co., Ltd., New Classic Culture Co., Ltd. and Zhongnan Boji Tianjuan Culture Media Co., Ltd., as well as Xinhua Bookstore and some characteristic bookstores will be invited for centralized exhibition.

Creative Arts Collection: featuring works of art such as piano, chess, calligraphy and painting, tea ceremony, fragrant art, craftsmen, creative hand-made works, etc., with the participation of creative enterprises such as Xianlu, Yezhu, Yichuan Culture, Lanjiawei and Ou Yue.

Quality education: There are institutions such as Haigui Picture Book Art Center, Lollipop Art Center, Children's Growth Center, Xiaomingtang Art School, Dongjiaqin Society, etc., exhibiting training programs focusing on improving extracurricular skills, and the audience can consult and experience on the spot.

5. Non-legacy food museum

This museum focuses on special food, focusing on non-legacy traditional and innovative food. Mainly online celebrity cuisine, famous snacks and West Point cuisine, showing the unique food culture in different places.

6. Other areas are set up

In the south square of Hall 5, large-scale steel sculpture creative works are displayed in the open air. This year's ICIF has set up three stages, namely, the main stage of the West Gate of Hall 3, the stage of the City Book Fair of Hall 2 and the stage of Hall 5.

during the ICIF, various performances, shows, product displays and other activities will be staged on the stage in turn. The three sub-venues are equally wonderful

In order to make the radiation effect of ICIF more prominent and create a city-wide ICIF atmosphere, three sub-venues of ICIF were set up through independent declaration this year.

1. Ouhai Sub-venue

will take the lead in launching in Qingdeng Stone Carving Art Museum on April 21st, and hold Wenzhou Cultural Tourism Consumption Season and 221 Tanghe Qingdeng Market National Aesthetic Conference (spring).

Holding time: April 21st to 25th

Holding place: Qingdeng Stone Carving Art Museum

This event brought together nearly 4 high-quality aesthetic brands of cultural life, exhibited more than 1, aesthetic works of cultural life, gathered many big coffee in the industry, and held more than 2 wonderful events, with "three roads coming together" on land, water and bridge.

The exhibition of Blue Lantern Market covers a total area of more than 22, square meters, which will attract independent designers, traditional craftsmen, ancient art collectors and eco-gourmets from all over the country, as well as nearly 4 high-quality aesthetic brands of cultural life and big coffee makers in the industry. It will be a combination of sightseeing, exhibition, appreciation and play, with a utensil area, a handicraft area, a cultural exhibition area and an art space, and a water market and a Blue Lantern Night Fair will be held.

Tanghe River Market will be one of the biggest highlights of this Qingdeng Market. In order to present the original ecological life scene of "people, boats and water" closely connected with the villagers along the Tanghe River, the Qingdeng Market has expanded its scale on the basis of Tanghe River City last year, focusing on building a water stage. During the fair, dozens of boats will be parked next to the water stage, and the audience can sit on the boats to enjoy concerts and watch plays. During the day, the band will hold a concert on the water stage, and in the evening, famous artists such as Fang Rujiang and Huang Yanwu will give performances such as Ou Opera and Yue Opera, so that the audience can fully experience the charm of Jiangnan Water Town and the hometown of Nanxi Opera.

2. Ruian Sub-venue

Venue: Park Road Cultural and Creative Block (Zhongyi Street)

Theme: "Tian Rui Di An Youth Has YOUNG"

Activity content: Create three cultural and creative theme exhibition areas: new cultural highland, new cultural vitality and new cultural image, and set up "commemorating the centenary birthday" and "intangible cultural heritage".

3. Yongjia Sub-venue

Address: furong village, Yantou Town

Theme: "Eat, have fun and have fun"

Activity content: "SONG Yunnan Creek Night Cultural Fair" will be held to systematically display Yongjia's "Song" cultural tourism brand in a three-dimensional display form of "static+dynamic" for the public to experience.

4. Series of forums, summits, etc.

During the exhibition, more than 5 supporting activities will be held, such as the conference on new cultural and economic trends, the resource matching meeting of cultural industry projects, the China Arts and Crafts Summit Forum, the cross-strait rural tourism integration and beautiful countryside development exchange conference, the auction of fine arts and crafts of calligraphy and painting, and the book signing meeting of famous writers, which will further enrich the content and form of the fair. This year's exhibition presents five highlights!

Compared with previous years, this year's ICIF has the following characteristics:

First, it strengthens market-oriented operation and constantly enhances the "business spirit" of ICIF.

Wenzhou Cultural Fair always adheres to the orientation of "productization, industrialization and marketization", which makes the Fair both popular and commercial.

On the one hand, the scope of market-oriented investment promotion of this year's ICIF is constantly expanding. Apart from specially invited exhibitors, most of the booths of Gongmei Museum, the booths of the food hall and the exhibition area of Chuangyi Yaji in Ya Life Museum have basically achieved market-oriented investment promotion this year, and even one exhibition area is hard to find.

On the other hand, more attention is paid to guiding social forces to participate in the exhibition. This year's Qingdeng Aesthetics Conference in Ouhai Branch is a typical example of social forces participating in the exhibition. Through the integration and effective supplement of social forces' resources in professional fields, the influence of ICIF at all levels is continuously expanded.

the second is to release the "culture+"effect and constantly highlight the development trend of integration.

Wenzhou Cultural Fair is rooted in the foundation of local cultural industry, and at the same time, it constantly promotes the integration of cultural industry with science and technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, it constantly releases an increasingly strong development trend of "culture+"integration.

This year, the Culture+Industry Integration Pavilion is specially set up to focus on the development achievements in the fields of cultural and creative industries, cultural and sports tourism industries, and digital technology industries.

Third, strengthen international cultural exchanges and constantly expand the circle of international friends.

Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Fair. At the beginning of the preparation, this year's ICIF attached great importance to the embodiment of these two elements.

This year, under the influence of the epidemic, overseas exhibitors have expanded from 18 countries last year to 27 countries this year, and the international circle of friends of Wenzhou Cultural Fair has been expanding. Among them, Brazil, Lithuania and Czech Republic all participated in Wenzhou Cultural Fair for the first time.

Fourth, present the centenary of the founding of the Party and create a rich celebration atmosphere.

This year marks the centenary of the founding of the Party. As one of the earliest cultural exhibitions held in China, Wenzhou Cultural Fair has also made great efforts to create a red atmosphere.

in addition to highlighting the theme of celebrating the centenary of the founding of the party in the atmosphere of the exhibition hall, all the major theme pavilions in this exhibition will be highlighted with red elements.

Fifth, strengthen counterpart cooperation and constantly promote cooperation to win.

Taking the ICIF as an innovative platform for counterpart support, exchange and cooperation, we have invited counterpart support, exchange and cooperation cities to participate in the exhibition in Wenzhou for many years in succession, which has built platforms for counterpart cultural exchange, cultural trade and industrial docking, and built a bridge for communication and dialogue between the two places for cultural industry exchange and cooperation.

In this year's Cultural Fair, our city continued to invite counterparts from Chongqing Fuling, Qinghai Golmud, Xinjiang Baicheng, Tibet Jiali, Sichuan Aba Rangtang, Nanchong and other places to participate in the fair, helping them to display their local cultural products and promote the development of local cultural industries, which is also a long-term mechanism for counterpart support, exchanges and cooperation in our city. Wenzhou Cultural Fair has not only achieved exhibitors, but also achieved the Cultural Fair, forming a good situation of mutual promotion and win-win. Related information

The joint exhibition of 1 masters of arts and crafts is one of the highlights of previous Wenzhou Cultural Fair, and it also provides a stage for famous artists in different fields to exchange and display. "Many masters have heard that we are going to hold a joint exhibition, and they are very supportive, and some have brought more than one work." Xia Jianyong recalled that when he went to the exhibition in the early stage, he met Yu Jinshun, a master of arts and crafts in China, and sent him an invitation. Yu Jinshun immediately agreed and took out four classic works of his own. There is also a woodcarving masterpiece "Hundred Years of Great Achievements" creatively designed by Lu Guangzheng, a master of arts and crafts in China, which is also the first time to go out of Dongyang to participate in the exhibition. "It is not easy for ICIF to bring so many masters together. Watching the works of peers can provide inspiration for future creation. I will definitely come." Yan Jinshun said.

In addition to the joint exhibition, masterpieces from Wenzhou and all over the country have also appeared, exporting industrial and American culture through the exhibition and finding business opportunities. Ye Zhu, the master of boxwood carving, who participated in the exhibition for the first time last year, reaped a wave of traffic with a flying Maotai work suspended in the air. Although the booth was small, it was crowded, and many merchants extended an "olive branch" of cooperation to it. Ye Zhu told reporters that he booked a 1-square-meter special booth early this year, with more exhibits and themes than last year, hoping to gain more.

Chen Zunlu, a national senior technician who participated in Wenzhou Cultural Fair for three consecutive years, integrated intangible skills into home decoration and opened up new fields of bone carving and tooth carving art. Last year, he successively received orders during the exhibition, totaling one million yuan. "Every time after attending the exhibition, companies will come to buy our products, and the economic benefits will increase exponentially." Chen Zunlu said frankly that this also gave him great confidence, and used the platform to let high-quality intangible works of art go out and embrace a broader market.

"The holding of the ICIF enables citizens to receive cultural edification and enjoy the beauty of craftsmanship at their doorsteps, which also provides a good environment for the development of Wenzhou's industrial and artistic industries, so that intangible skills can last forever, which is a good thing." Ye Mengchun, president of the Municipal Arts and Crafts Industry Association and president of the Municipal Arts and Crafts Research Institute, said that this year, on the basis of previous years, the Gongmei Museum closely combined with the 1th anniversary of the founding of the Party, and selected a number of masterpieces by top masters in the industry with red themes, hoping to bring a new visual experience to the public.