Opening ceremony

The opening ceremony is a lively celebration held by various companies, shopping malls, hotels and other enterprises according to a certain procedure after careful planning and arrangement during the opening of formal business activities in modern business activities. It is the first appearance of enterprises in front of the public. The purpose of the opening ceremony is to publicize the characteristics of the enterprise, expand the scope of communication, build a good image and win more customers. Therefore, it is necessary to do a good job of this "first time" in accordance with the etiquette requirements. The preparation for the opening ceremony is extremely important, which is related to the success of the opening ceremony, the smooth opening of the enterprise, the development of the enterprise's business and the social image of the enterprise. It is an important basic work. Shenzhen etiquette company's Shenyun culture should pay attention to the following aspects in preparation:

1. Do a good job in publicity

Before the opening ceremony, Shenzhen etiquette company's Shenyun culture will use the media to make more reports, publish advertisements, or send people to distribute publicity materials in public, which will create a certain momentum and arouse widespread public concern. Public relations activities, advertising and other activities should be arranged three to five days before the opening ceremony, at most one week, and it is difficult to get good results too early or too late. At the same time, we should also send invitations to media reporters in advance, and then interview and report on the spot, so as to further expand the influence.

2. Draw up the guest list

In addition to the above-mentioned media reporters, the people attending the opening ceremony should include: leaders of relevant government departments, mainly to express the gratitude of the enterprise to the higher authorities and hope for continued support; Social celebrities, through their celebrity effect, better enhance the image level of enterprises; Representatives of the same industry hope to help each other in the same boat, cooperate with each other, promote friendship and seek development; Community leaders and customer representatives, do a good job in corporate community public relations, strive for the prosperity of the community, show the close cooperative relationship between the enterprise and customers, and also list the leaders, employee representatives and service personnel of the enterprise attending the opening ceremony. Shenzhen Etiquette Company Shenyun Culture Association sent invitations to these important guests some time before the opening ceremony.

3. Layout of the opening ceremony site

The opening ceremony site is generally selected at the front door of enterprises, shopping malls and hotels. The site layout should highlight the festive and grand atmosphere, and slogans, colorful flags, banners and balloons are mostly necessary. In addition, some enterprises are also preparing drum music, flying pigeons, etc. Attention should be paid to the following points: there should be a main banner for the opening ceremony at the scene, such as the words "Shenzhen Etiquette Company | Shenyun Culture Grand Opening"; There must be a place to put the gifts of the guests, such as flower blue and flower cards; Abide by the city management regulations, and in cities where firecrackers are not allowed, they should consciously not be set off during the opening ceremony, or use environmentally-friendly electronic firecrackers; Sound or drum music should be controlled in rhythm and volume, so as not to cause resentment in the neighborhood and complaints from the community; Anticipate the scale of the opening ceremony. If it may hinder the normal operation of traffic, please invite people from the transportation department to coordinate and direct.

4. Specific matters can't be ignored

In the preparatory work, after the implementation of the above major aspects, there are still many specific matters to be done, which should be seriously implemented after the division of labor in all aspects is in place and can't be ignored. Any mistake in the specific work of any link will affect the overall effect of the opening ceremony. For example, the preparation and sending of invitations must be carried out to the invitees, and there must be a definite reply; Congratulation should be carefully written, discussed and approved, with large font, concise content and enthusiastic words; On-site receptionists should be young, capable and have a good image, and the signs (work permits, bandages, etc.) to be worn should be prominent. When the VIPs arrive, they should be greeted by the main person in charge of the enterprise. Staff should be highly equipped beforehand, and never make mistakes on the spot; And guests' corsage, table cards, drinks, gifts, etc. should be prepared one by one. On the opening day, the main leaders of the organizers, men, should wear dark suits and black leather shoes; Women should wear suits or dresses, stand in a welcome line according to their status at the scene, greet the guests with a smile and warmly shake hands with them to express their gratitude.

On the opening day, participants from all walks of life and government officials usually bring beautifully packaged paintings, calligraphy and other decorations decorated with red silk as gifts. The main participants are present and present their hands to the unveiling unit to congratulate them. Upon arrival, the guests should be led into the lounge or meeting place by the service personnel and signed in in turn.

The unveiler (or ribbon cutter) should wear formal clothes, be familiar with the procedures in advance, and arrive on time according to the owner's requirements.

The specific procedures are as follows:

Admission and playing music. Chairman, ribbon cutter and guests are in place in turn. The host announced the opening ceremony and read out the list of the main guests. Speech by the chairman (introducing the construction situation). Representatives from all walks of life delivered speeches. Unveil (or cut the ribbon). The host announces the list of leaders or guests of the person who unveiled or cut the ribbon. The method of unveiling is: the unveiler walks to the color curtain and stands erect. The hostess hands the colored rope that opens the color curtain to the other party. The unveiler looks at the color curtain and pulls the colored rope with both hands to open it. The audience watched the color screen, applauded and played music.

The way to cut the ribbon is:

① Determine the personnel.

the number of ribbon-cutting people should not be too large, usually one to three people are better. Generally speaking, the ribbon-cutting personnel should be the guests with the highest status and celebrities or the heads of competent departments and superior leaders. The ribbon-cutter must decide in advance and tell us as soon as possible. The cutting assistant is the person in charge of the ribbon-cutting unit and the etiquette lady. Shearing assistants are divided into guides, lottery winners, flower holders and tray holders. The guide can be one person, or a guide can be provided for each ribbon-cutter. There should be two lottery winners. The number of people holding flowers should depend on the number of flowers, and generally one person should spend one flower. The tray bearer can be one person, or a tray bearer can be provided for a ribbon cutter. Under normal circumstances, the scissors-aid staff are served by a trained etiquette lady with a good image. Sometimes, in order to show attention or to the ribbon-cutter, the person in charge of the ribbon-cutting unit can personally hold the bouquet. The hostesses should wear dresses with uniform styles, uniform fabrics and uniform colors, and the person in charge of this unit should wear dark suits or suits.

② ribbon-cutting program.

before the ribbon-cutting begins, the cutting assistants should take their positions. The color puller and the flower holder should smile, straighten the ribbon in the given position and hold the flowers well.

Generally, people on the rostrum should follow the ribbon-cutter 1-2 meters behind.

when the master of ceremonies announces the start of ribbon cutting, the guide should lead the ribbon cutter to the front of the red ribbon, stand in front of all the attendees, and then the guide should step back from behind the ribbon cutter. Then, the tray bearer goes on stage from the left rear side, and presents scissors and gloves to the ribbon cutter in turn. When the ribbon cutter cuts the ribbon, he should wait about one meter from the left rear side.

When cutting the ribbon, the ribbon-cutters should act at the same time. Before the ribbon-cutting ceremony, the ribbon-cutting person should first signal to the color puller and the flower holder, and then cut the ribbon, and the action should be neat, so as to make a clean break. The flower bearer should be careful not to let the flowers fall to the ground. At this time, the master of ceremonies led all the guests to applaud and the band played music.

When the ribbon-cutting is finished, the ribbon-cutter takes off his gloves and puts them in the tray with scissors. The tray bearer, the lottery bearer and the flower bearer took two steps back, and then lined up together to retreat from the left side.

After this, the ribbon-cutter should applaud all the attendees and shake hands with the master of ceremonies and other hosts to congratulate them. Then follow the guide and exit in turn.

after the unveiling or ribbon-cutting, when entering the store (museum, venue, courtyard, etc.), the host expresses his gratitude and prepares refreshments for the guests. The host guided the guests to visit and introduced the situation in detail. The guests listened carefully with the host and nodded in praise. The host distributed small souvenirs, and the guests took them with both hands to express their gratitude. The guests leave, the host walks them out, and the two sides shake hands to say goodbye. From now on, officially open a store (or business, etc.)