Real estate sales planning plan

5 Real Estate Sales Planning Plans

Real estate developers refer to units or individuals that specialize in real estate. Real estate developers are between general real estate owners or capitalists engaged in developing real estate and owners. They specialize in real estate sales and leasing activities. How to plan real estate promotion activities? Now I will bring you a real estate sales planning plan. I hope you will Like! Real estate sales planning plan 1

Time: 20__-4-05——4-08

Location:

1. Haiyan Xintiandi Plaza

2. On-site sales office

Purpose of the activity:

Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, and create the best reputation and reputation Launched the brand of Haiyan's first small high-rise high-end residential community.

Activity methods: on-site lottery, activities to add entertainment, and lottery rewards

Activity arrangement:

1. Preliminary advertising

3:30 -4:05 Focus on information release as the main promotion, mainly informing the lottery participation method, location, time and other information. Distribution channels include newspapers, light boxes, and cross-street banners.

Promotional theme: A model of urban living in the future, Haiyan’s first phase of luxury and high-grade residential buildings is about to be sold.

Leading urban fashion and sitting on the coast of Jinshi.

Jinshi Coast will broadcast its true feelings on April 5th, and luxury residences will appear in Haiyan.

Because it is rare, it is precious.

Jinshi has great gifts at the opening, and surprise prizes are waiting for you.

2. Lottery site layout

1. Lottery method: Open to the public on site, you can choose immediately. The specific lottery registration offices are tentatively determined to be 2.

(To determine the purchase qualifications for small high-rise buildings, it is recommended that the total number of lottery numbers be 30% more than the actual number of households)

2. Location selection: Haiyan Xintiandi Plaza

(a , a certain event venue is required b. The venue has experience in organizing events c. There is a precedent for gathering popularity)

3. Soft environment layout:

4 high-altitude balloons; 1 large air arch ; 1 stage of about 30 square meters;

1 set of real estate effect display boards; 4 advertising roll-ups; 1,000 promotional leaflets

20 cross-street banners and light boxes Set

4. Employees should dress uniformly

3. Activity process (April 5)

1. Officially started at 14:00 pm (13:50- —14:00 salute, prize display)

2. 14:00-14:30

5 minutes for the host, 5 minutes for the leader, 2 guests*** 10 minutes , 8 minutes of activity commentary and 2 minutes of speech by the notary.

3. Simultaneous registration summary when lottery starts (14:30-15:00)

4. Lottery draw (15:00-16:00)

< p> Prizes are divided into 1st, 2nd, 3rd place prizes and commemorative prizes (100 copies)

5. On-site thank you performance and small entertainment activities (16:00-17:00) staff rest

6. Announcement of lottery and lottery results (17:10-17:30)

7. Winners receive prizes (17:30-17:50)

4. Lottery method

1. The total number of sales households in the first phase

is 140 units. The tentative total number of people in the lottery and the actual number of sales households is 5:1, and the number of participants is uncertain.

2. The lottery adopts a real-name registration system, and no substitutions or multiple draws are allowed. The maximum number of registered people for each apartment type is 5.

3. All registered prospective house buyers are required to pay a deposit of 1,000 yuan at the same time of registration. If the registrant wins the lottery on the day of lottery and is qualified to purchase a house, the deposit will be included in the house payment. If unsuccessful, the deposit will be included in the original payment. On the basis of the refund, 200 yuan will be added as a thank you fee.

4. The lottery registration time starts from 20__. 4:05-4:10, for 5 days.

5. Registration location: Qinshan Real Estate Company Sales Office

6. The lottery tool uses public lottery equipment to make lottery decisions. (The ratio of medium-sized people is 5:1)

7. Regarding the solution for the absence of medium-sized people. All presented as souvenirs. And log in to the second phase opening house purchase file.

5. Division of work among staff

Qinshan Real Estate Company staff do maintenance work such as etiquette and security; Jiuzhou Advertising does activity monitoring and media liaison work.

6. Media Release

Invite reporters from well-known local media: Haiyan TV, Hangzhou Voice of Traffic Radio, China Post Express, Qianjiang Evening News, Sohu Network and other reporters to participate in the event , and provide on-site reports.

7. Budget

1. Environmental layout

4 high-altitude balloons 400 yuan / 4 pcs

1 large air arch 500 yuan

1,000 yuan for a stage of about 30 square meters

1,200 yuan for a set of real estate effect display boards/10 pieces

600 yuan for 4 advertising roll-ups Yuan/4 pieces

3,000 promotional leaflets for 7,500 yuan

20 sets of cross-street banners and light boxes

2. Venue rental for 2,000 yuan

3. Notary invitation fee 1,000 yuan

4. Media invitation fee 2,000 yuan

5. Equipment rental fee 5,000 yuan

6. Management 1,000 yuan fee

7. 1,000 yuan host fee

8. 5,000 yuan performance fee for actors

9. 2,000 yuan on-site emergency fee

Real estate sales planning plan 2 with a total price of 30,000 yuan

1. Activity background

One of the most eye-catching real estate projects nowadays has achieved impressive results in the early sales. When the second phase of high-quality real estate is about to be launched, it is necessary to continue its strong popularity in advance. It coincides with Halloween in the West on October 30th. The purpose of holding the Shin Kong Castle Elf Party at this time is to accumulate a lot of popularity for the property and gain excellent customers.

Event location: resort lawn

Number of people: 200 people (about)

Event crowd:

1. Club members, banks VIP customers and owners

2. High-end potential target groups with consumption desires

3. Media reporters from all walks of life

Activity content: Combination of RVs and party formats and events such as unique performances to thank members/owners.

2. Activity theme

Halloween is a traditional Western festival and has considerable influence. Recently, it has been gradually accepted by the Chinese people. However, such a festival inevitably encounters slight neglect and embarrassment in China due to the differences in cultural backgrounds between the East and the West. Our event extracts the main elements of Halloween that are accepted by everyone - mystery, passion and joy, and will be presented to everyone in a unique way.

3. Activity content

The theme of the event that invited us is full of mysterious elements, so the invitation is different from the beginning. Our specially designed invitations will appear in the form of a puzzle treasure map.

All time, place, and requirements are a puzzle. Moreover, each person's exclusive invitation card is also a treasure map, with several tasks designed on it for guests to find at the event that night. If successful, they will receive the corresponding Shin Kong Medal.

After everything is completed, we will give you a special mysterious gift! The welcoming staff are all composed of beautiful "elves" with devilish figures. This will also be the performer of the first task on the invitation card. When you take a photo with the beautiful "elf" in the shape of a ghost horse, you can get the New Light Medal of the first task.

The sign-in is different from the conventional sign-in which only has a signature. Each of our guests must take a happy photo after signing. This photo will be in the same vein as our subsequent on-site lottery.

We will not simply read out the numbers during the draw.

The video avatar will be used for scrolling playback, and the lucky winner's photo will appear on the big screen at the scene, which greatly increases the fun of interaction.

Entrance renderings The entrance gate uses the pterosaur, the overlord of the air known as the "Devil Flyer", as an element. Using the wings of the pterosaur as the entrance gate to the castle, the entire castle is shrouded in a mysterious atmosphere. The wing body will be made with a special fluorescent effect, allowing everyone to see the gorgeous style of the "Pterodactyl Gate" from a distance. Passing through this "Pterodactyl Gate", you can reach the fairyland-like castle. Put you in a fairy tale kingdom. The mysterious tunnel of the Elf Tunnel will allow guests to have an unforgettable journey. In the Elf Tunnel, we will partially hollow out the walls so that human hands or faces can move in the tunnel.

Let everyone be "scared" but "narrowly surprised" when passing. Friends who have passed through the tunnel can also join as the "surprise gangster behind the wall".

Waiting Area In the waiting area, we have designed a gorgeous live bartending show, game juggling, exquisite cold meals and other items to serve everyone.

At the same time, there is a "mysterious ribbon" under the corresponding position of each guest, and there is a guest on the other end of the ribbon. After arriving at the scene, everyone needs to search by themselves. After finding everyone's partner, you can go to the designated staff to get the second Shining Light Medal of the invitation card. At the same time, we will design a makeup artist in this area, who can create your own exclusive look for the elf party. Small sand table pillars of Yujingshan's apartment types should also be arranged around the venue, so that everyone can pay attention to the apartment types of Shin Kong Yujingshan's properties while waiting.

Renderings of the cocktail party. The Pandora-style Western-style long table banquet is the essence of the entire cocktail party layout. The long table banquet is surrounded by giant vines, the ground is covered with green grass, and with the lighting effects, you can enjoy the feeling of a "forest elf castle feast". Dancing Elf At the climax of the event, our beautiful elves will make a gorgeous appearance in a Mercedes-Benz car.

The beautiful elf appeared on the scene, the lights and music were slowly turned on, and under the command of the invited professional DJ, the grand elf party entered its climax! In this session, a mysterious wizard was designed and appeared immediately around the event venue. , whoever meets the wizard and dances with him for a photo can get the third New Light Medal. Stage rendering: The pumpkin lantern is a symbol of Halloween. Together with the flying wings of the "Pterodactyl Gate", it has become the main element of the entire stage.

Orange jack-o-lanterns from small to large set off the color of the entire stage in a cheerful atmosphere. The green stage chasing light shows the forest atmosphere even more. This will be an unprecedented fantastic experience.

The sand painting performance involves painting live with sand on a white background board, combined with music and displayed on the screen through projection. The unique performance charm of sand painting can make the audience enter a dreamlike feeling. and unprecedented visual enjoyment. We will use sand paintings to display the entire Shin Kong Yujingshan real estate model and the five hotels that have not yet been unveiled, so as to run through the transition of every link.

The ever-changing performing art of sand painting, with its smart, transformational and novel techniques, has extremely high ornamental value. Make you feel refreshed. Magic Show Mystery Superstar On this Halloween night full of mystery, we invited a "Mysterious Superstar" for the Sunbeam Castle Elf Party.

This king-level "mysterious superstar" is well known to everyone, and his magical dance moves and singing have fascinated countless people. Who set off the peak of the trend of the times?

Who will add more luster to our elf party? Who is he? It will be revealed to you on the night of the Sunbeam Castle Elf Party. The big screen at the lottery site began to scroll and broadcast the photos taken by the guests at the opening, and the lucky winner of the night was picked out during the countdown by the host.

Joyful and passionate dancing, gorgeous bartending, and funny clowns all appeared for the carnival, and the DJ's music sounded again. The event came to an end in mystery, passion and joy.

Real estate sales planning plan 3

1. Activity time:

September 1st to September 10th (followed by Mid-Autumn Festival and National Day activities)

2 , Activity target:

Teachers, and customers with teacher certificates;

3. Activity method:

Mainly recommend the 26th floor, huge discounts, strong promotions

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4. Activities:

1. House viewing gifts:

The first ten people who come to the sales department to view houses with a teacher's certificate will receive small gifts every day. The value is between 5-10 yuan. The total number is controlled at around 50.

2. Substantial discounts on the 26th floor:

Building 26 is launched as a "Gardener Building". Anyone who holds a teacher's certificate to purchase the 26th floor will receive a one-time discount of 8,888 yuan, with installments and mortgages. Discount of 6888 yuan.

3. Additional discount:

Any teacher who subscribes to any apartment in this project will receive an additional discount of RMB 100 x the number of years of service based on the teacher’s length of service (the length of service requires a certificate from the school) .

4. Travel promotion:

During the event, anyone who buys a house with a teacher's certificate will receive a trip to "The First Drifting in Xixia Central Plains", and a group tour will be organized on September 10th, Teachers' Day. . Those who give up will be credited with 200 yuan of house payment.

Generally, persuading customers to give up travel and pay for their rooms is equivalent to an additional discount of 200 yuan for teachers.

5. Publicity methods

1. Dispatch of orders

August 30 and 31 are generally the dates for student reporting, which is aimed at high-intensity dispatch of orders by schools. . Thirty thousand single pages.

Single-page design framework: Taking the 23rd Teacher’s Day to respect teachers and value teaching and giving back to the society as the starting point, using the four surprise discounts for teachers’ house purchase as the selling point, and launching the entire “teachers’ apartment” for teachers "Significant discounts are the highlight, and additional discounts and tours are used to attract attention. Establish the public image of this case and create a humanistic community.

2. Mobile subtitles:

From August 30 to September 2, mobile subtitles will be conducted for four consecutive days.

Mobile subtitle content: On the occasion of Teachers' Day, Tangcheng Jinyuan has specially launched a "teachers' apartment". Teachers can enjoy a discount of up to 8888 yuan when purchasing a house, as well as surprise additional discounts and a gift of "the best apartment in Central Plains" travel. Availability is limited, don't miss this opportunity. Sales address: South Gate of Lao Lao Fertilizer Factory, Yinhua Road, hotline: ___.

3. Bulk SMS:

The company’s SMS platform will send all the customers once.

SMS content: refer to the mobile subtitle content.

6. Expected goals:

About ten units will be sold on the 26th floor.

For this Teacher’s Day event, teachers have excuses for not increasing prices for the time being. It will rise again after Teachers' Day, and then it will be followed by the climax of the entire "Golden Nine and Silver Ten". During the Mid-Autumn Festival and National Day, the sixth floor will be promoted with great fanfare, setting off a sales frenzy. Real estate sales planning plan 4

1. Research and exhibition part

1. Project introduction. The content includes the developer, base area, total building area, residential area, public building area, floor area ratio, greening rate, building density, parking spaces, bicycle parking area, total number of residential units, geographical location, etc.

2. Regional market analysis. Its content includes geographical location, transportation facilities, case-by-case market research, etc.

3. SWOT analysis. It mainly analyzes the strengths, weaknesses, opportunities and existing problems of this case based on regional market analysis.

4. Customer source analysis. Including customer demographic analysis, age group analysis, customer source analysis, etc. Through the analysis of target customers, products can be positioned. This part of the content can usually be displayed using a pie chart, which is more intuitive.

5. Product positioning. Including product suggestions, price suggestions and payment suggestions. The product proposal must list the reasons for such a conclusion and room type matching suggestions. The price recommendation must also list the reasons for pricing and the price that may be achieved with the progress of the project and the sales rate.

2. Planning part

Including:

1. The general spirit of advertising.

2. Key points of appeal.

3. Preliminary drafting of the title of the np manuscript.

4. Media plan.

3. Business part

Mainly includes two parts: analysis of the sales stage, business strategy and execution plan. The sales stage analysis is generally divided into three stages (introduction period, strong sales period, and duration period) for detailed elaboration. The business strategy and execution plan are also divided into three parts: strategy formulation, sales channel and business execution, etc., which are presented one by one.

After completing the above three parts of the report: research and development, planning, and business, a proposal report has basically come out, but in the end, don’t forget that there is one key thing that must be covered in the report. That is the "cooperation plan" with developers. Marketing companies generally have three agency methods:

(1) Pure agency;

(2) Agency (that is, including advertising) ;

(3) Underwriting, work plan "Real Estate Company Marketing Plan". The agency prices and commission extraction methods of these three methods are different and can be listed in the report. The developer can choose and the two parties will conduct further discussions. After the "Proposal Report" is written, it is also necessary to create a shiny package. This can give the developer a striking feeling, making the developer feel that the marketing company attaches great importance to the proposal report, and also allows the developer to have a full understanding of the strength of the marketing company. Thereby winning the trust of developers.

In short, the main purpose of writing a "proposal report" is to successfully obtain the sales agent right and make the developer feel that "it is you".

Experience in real estate planning of “integrity and success”

The most important thing about successful real estate planning is not relying on clever tricks, but on down-to-earth standards. Operation; as long as every step of the operation is in place and some breakthroughs are added, planning can shine and achieve success! The following key points should be grasped in the planning work:

1. Positioning ( Market positioning, product positioning, planning and design, etc.)

Whether your market positioning meets the needs of the market and whether your product positioning meets the needs of target customers is the key to the success or failure of the project. The failed positioning of "Gold × Haoyuan" is a powerful negative example.

2. Timing (timing of investment and development)

The decision of investment timing is based on grasping the real estate market. If you make the wrong decision about the timing of investment and development, the project you are planning is likely to be doomed to failure before it is born. The success of "Huizhan Pavilion and Donghai Phase I" is the result of good timing; the failure of "Jue × Tower and Central × Times Square" is an example of untimely development. The key point of grasping the timing is that you need to know when to invest in what type of real estate development, and also know that the profit level of real estate investment will be different in different periods. Therefore, doing a good preliminary analysis of the project is the first step in planning.

3. Location (the geographical location where the project is developed)

The choice of location depends on the developer's investment vision. The same piece of land has different values ??for different investors; plots in different locations have different land price levels. When choosing a location, you must be clear that the land price cost is a determining factor in the total construction cost of the building. Whether you can get something for your money The value of the land will directly affect the profit level of the investment. Therefore, understanding the developer's land price level and conducting a feasibility analysis of the project are the second step of planning. The "Luohu Commercial City" land parcel was acquired by a property group in 1990 at a sky-high price of 420 million. It was considered a failed investment project at the time, but now it seems that no one doubts its keen investment. The vision is gone.

When accepting real estate agents, developers often ask them to write a "marketing plan." Based on the quality of the "Proposal Report", the developer decides which marketing company will represent its property. Therefore, the quality of the "Proposal Report" basically determines the survival fate of the marketing company. A good "marketing plan" can only be completed well if the research and development department, planning department, and business department of the marketing company work together. When writing a "marketing plan", you must first ask the developer to provide case information, a first draft of architectural planning and design or blueprints, and other relevant information.

On this basis, the urban planning map, demographic data, transportation construction plan, public transportation project construction plan and other good and bad information of the area where the case is located are collected. At the same time, the market survey data sheet of the regional market of the case must be collected as an appendix to the "marketing plan" and used as data for proposing "price suggestions" and "product positioning".

In fact, I feel that the planning book is not the most important. The most important thing is the design and status of the building. The planning book is just a reference. Anyone with a discerning eye knows that the role of the planning book is just a kind of publicity. , As for the effect of publicity, the quality of the building is the most important issue.

Real estate planning is pretty good, but the recent real estate market is generally down. I know this may be temporary, but the price of buildings is indeed going to drop. Nowadays, houses are too expensive and beyond the reach of ordinary people. scope. I will continue to work hard in my future work! Real estate sales planning plan 5

1. Activity background

According to the MCC Shangyuan project plan, on January 14, 20__ (December 21, 20__ of the lunar calendar), on the occasion of the New Year festival, a "New Year Carnival, Big Gifts for House Viewing" event will be held to offer New Year gifts to new and old customers.

2. Purpose of the activity'

1. To create market heat in the New Year and strengthen market attention;

2. To deepen the understanding of this project for new and old customers through activities Make a deep impression, convey project information, etc.;

3. Create a warm atmosphere through on-site activities, gather popularity, and quickly accumulate customers.

3. Activity concept

1. Focus on gathering popularity and create "MCC" quality;

2. Increase the overall "New Year Carnival" atmosphere of the activity , fully embodies the significance of the activity of "showing a house and giving a big gift";

3. To highlight the "fun and play" of the "New Year" and create an atmosphere related to "looking at a house and giving a big gift";

4. Let more distinguished guests deepen the good impression of "MCC Shangyuan";

4. Event address

On-site of MCC Shangyuan Marketing Center, Yangshan New District, Xinyang City

5. Activity Time

January 14, 20__ 8:30 - 17:30

6. Activities Objects

House viewing , Prospective home purchase customers

7. Preparation arrangements for event projects: (Basic preparation from January 9th to 13th)

Planning: Guo Sen 15003760601

January 9th: Project planning report for this event

Reach preliminary cooperation intention and determine the plan for this event

January 10th: Form a project team for this event

Confirm this project All executors in the activity

Activity execution team structure:

General consultant: (Party A) General planner: Zhou Yang

Consultant: (Party A) Activity Director: Li Jiawen

Site management: Guo Shusen, Huang Jinhai, Fan Deliang, Tao Ran, Zhang Hao

Zhou Li, Wang Hua, Zhang Yuanlin

Determine various materials, equipment, personnel, etc. preliminary preparation work.

January 11: Formal preparation and implementation of the project

Site layout plan

January 13: Event site layout (preparation of agenda)

The entire scene is set up to welcome the "New Year", highlight "Chinese Red", and take the "Carnival" event as the theme. The outer court provides customers with a place to play and have fun, showing a lively scene; the inner court (first floor) creates an environment focused on house viewing for prospective customers, and can show the atmosphere of the event; the second floor creates a rush-buying atmosphere by arranging house selections , provide hot drinks, mainly provide a clean space for important customers to negotiate, and distribute gifts to important customers.

Arrange two paragliders (or powered balloons) to hover over Xinyang City twice from 9:00 to 11:00 and 14:00 to 16:00 on January 13th to create a pre-event atmosphere. .

During the event on the morning of January 14th, from 9:00 to 11:00, we will hover over Yangshan New District to create the atmosphere of the event

1. Outside layout (in front of the sales center):

2 18-meter long-span arches: spanning both sides of the road (banner slogan: New Year Carnival house viewing and house selection are polite)

20-meter street light poles on the left and right in front of the marketing center Pull up the lantern (the lantern is marked: MCC_Shangyuan)

Due to weather considerations, a 15m_10m_4m truss was built to withstand weather changes and create an on-site atmosphere. The top and surrounding areas (leave for entrances and exits) It is fenced with inkjet printing (design pattern), and the ground is laid with red carpet.

Small red lanterns are arranged neatly on the top (can be given to customers after the event)

On-site installation: mouse machine, electronic claw machine, electronic shooting machine, dancing machine, cotton Sugar machines, electronic gun shooting, candied haws, clay figures, electronic motorcycles, and porcelain mugs are available for customers to play for free. Arrange one worker for each machine. Game coins will be distributed on-site (5 for each customer present)

The on-site atmosphere is enhanced by cartoon characters: Mickey, God of Wealth, Garfield, Rabbit, Xi Yangyang, Beautiful Sheep, Big Big Wolf, etc., creating an on-site atmosphere and taking photos with guests. , make porcelain digital cups on site and give them to customers for free.

A children's play trampoline is set up on the south side of the outside of the truss for guests and children to play.

2. Infield layout (first floor of the Marketing Center):

The top of the infield is connected with small lanterns or paintings, as well as large Chinese knots to create a New Year atmosphere.

Glass doors and windows are decorated with large and small lanterns and window grilles.

Decorate the tree with “wealth red envelopes”.

All scenes will be arranged and the installation facilities will be tested before 18:00.

January 14th: Event site

7:00 The preparatory team arrived at the site

7:10 Start checking various facilities and equipment

8:00 All personnel are ready on site to welcome customers.

The activity starts at 8:30 and is executed according to the plan.

During the event, there will be staff to guide customers on the activities;

A live saxophone performance will be arranged indoors;

The event will end at 17:30.

Various facilities will be evacuated at 18:00