Bank corporate culture promotional slogans

◆Bank of China’s core values:

Pursue excellence, integrity, performance, responsibility, innovation, harmony

◆Bank of China’s century-old development experience:

Patriotism and love for the people are the soul of running a bank, and reform and innovation are the road to force

Integrity first is the foundation of the bank, and people-oriented is the foundation of the bank

◆Professional Standards for Bank of China Employees :

Dedicated, diligent and frugal, customer first, honest and trustworthy, and compliant with the law

◆Spiritual wealth in the new era:

Firm belief is the spiritual pillar. Selfless dedication is a noble quality, pioneering and innovation are the basic approach, science and truth-seeking are the important foundation, and unity and cooperation are the fundamental guarantee.

◆Bank of China’s strategic goals:

Pursue excellence, sustain growth, and build a world-class large-scale multinational banking group.

◆Bank of China’s strategic positioning:

With commercial banks as the core, diversified services, and integrated development at home and abroad.

◆The general policy of the Bank of China:

Adjust the structure, expand the scale, prevent risks and improve the level.

◆General work requirements of Bank of China:

Innovative development, transformational development, and cross-border development.

◆The operation and development characteristics of Bank of China:

Internationalization, diversification and intelligence.

◆Bank of China’s global service system:

Customer-centered, market-oriented and technology-led.

◆Our services:

In the course of Bank of China’s century-old history, the brand concept of “global service” has been deeply rooted in the hearts of the people. At the starting point of the new century, it is customer-centered and Market-oriented and technology-led, we will elevate Bank of China’s global service brand to new heights.

◆Our social responsibility:

In the course of 100 years of development, Bank of China has built a culture internally and a brand externally. It regards fulfilling social responsibilities as an unshirkable responsibility and contributes to the construction of Harmonious society has made due contributions.

◆Our pride:

As of 2012, it has been selected as one of the "Fortune" magazine's "Fortune 500" companies in the United States for 24 consecutive years, and its total market value ranks 7th among listed banks in the world. Its capital strength ranks 9th among global banks, and its main financial indicators reach the level of international advanced banks.

Selected as a global systemically important bank in 2011, it is the only financial institution in emerging market countries to be selected. It has repeatedly won the title of Best Bank, Best Domestic Bank, Best Trade Finance Bank, Best Foreign Exchange Bank, Best Efficiency Bank, Best Private Bank, Most Socially Responsible Enterprise, and Best Corporate Citizen in the evaluations of domestic and foreign authoritative institutions. , Best Employer for College Students and other honorary awards.

On July 22, 2015, Hurun Research Institute announced the 2015 Brand Ranking. Bank of China ranked fourth with a brand value of 162 billion yuan, one place higher than in 2012.

In this list, there are 33 financial brands in the financial industry on the list, and the total brand value accounts for 38% of the total list. ICBC, China Construction Bank and Bank of China rank among the top three, with the total brand value accounting for 38% of the total. It rose by 8 last year.

In addition, Hurun Research Institute referred to consumer surveys and Baidu brand search volume to list the "top 20 online exposure brands", among which Bank of China ranked first.

◆Our new goal:

Smart bank construction - creating the best customer experience and providing financial services anytime, anywhere and at will.

◆Our mission:

To achieve one-point access and corresponding channel services throughout the entire process; to build a collaborative, interactive, efficient and convenient global corporate customer service platform; to build a responsive and flexible Innovation mechanism. Surpass and lead the industry, make substantial progress in improving customer experience and increasing the level of service intelligence, and build core competitiveness that is difficult to replicate.