What is corporate culture? How to build corporate culture? The role of excellent corporate culture in corporate management

Corporate culture:

Corporate culture refers to the values ????that are gradually formed by an enterprise in the practice of the socialist market economy and are recognized and abided by all employees and have the characteristics of the enterprise. . The sum of business principles, business style, entrepreneurial spirit, ethics and development goals.

Methods to build corporate culture:

1. Morning meeting, evening meeting, summary meeting 2. Thought summary 3. Post slogans to promote corporate culture 4. Establish advanced models 5. Website construction 6. Authoritative lectures 7. Going out to visit and study 8. Enterprise entrepreneurship and development history exhibition room 9. Introducing new people and introducing new culture 10. Carrying out mutual evaluation activities 11. The role model of leaders 12. Starting a business Newspapers

Function:

(1) Guidance function

Corporate culture can guide the value orientation and behavioral orientation of the enterprise as a whole and each member of the enterprise. It is specifically reflected in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual enterprise members; second, it plays a guiding role in the value orientation and behavior of the enterprise as a whole. This is because once a company's corporate culture is formed, it establishes its own system of values ??and norms. If the values ??and behavioral orientations of company members conflict with the system standards of the corporate culture, the corporate culture will correct them. And guide it to the company's values ????and norms.

(2) Constraint function

Corporate culture has a constraining and normative effect on the thoughts, psychology and behavior of corporate employees. The restraint function of corporate culture is mainly realized through improving management systems and moral norms. The specific manifestations are: on the one hand, the constraints of effective rules and regulations: corporate system is one of the contents of corporate culture. Enterprise systems are internal regulations of an enterprise that enterprise leaders and employees must abide by and implement, thereby forming a binding force. On the other hand, the constraints of moral norms: Moral norms constrain the behavior of business leaders and employees from the perspective of ethical relationships. If people violate the requirements of moral norms, they will be condemned by public opinion and feel guilty psychologically. Tongrentang Pharmacy's ethical code of "helping the world and maintaining health, striving for excellence, treating everyone equally, treating everyone equally" restricts all employees to strictly operate technical procedures, strictly manage quality, and strictly enforce discipline.

(3) Corporate culture construction plays a coordinating role in improving corporate market competitiveness

In order to achieve higher goals in corporate construction, it is necessary to shape the team of corporate employees through corporate culture construction consciousness. As the saying goes: "In management, we must first straighten out the procedures, and secondly, straighten out the mentality." For example, before and after the company's workers' congress, employees can be mobilized to actively participate in the "I offer ideas and suggestions for the company" activities to provide rational suggestions, so that employees can put forward useful suggestions on issues such as company development and construction, so that company leaders and employees can gain a sense of recognition. . Corporate culture construction also requires corporate managers to care about people, love people, and respect the results of employees' labor, so that every employee can feel comfortable within the team and become more coordinated in action. Therefore, the market competitiveness of enterprises is not only reflected in the competition of a single key technology, key equipment, and operating mechanism, but more importantly, the organic integration between them is the comprehensive improvement of various capabilities.

(4) Corporate culture construction has an motivating effect on improving corporate market competitiveness

Corporate culture construction must be people-oriented, which means respecting people, caring for people, and motivating people. Through the construction of corporate culture, employees are encouraged to exert their inner motivation, take positive actions towards expected goals, maximize their potential and reach a higher level of personal psychological needs. Advanced evaluations within the enterprise, promotion of technical titles, various competitions, technical competitions, speech contests, etc., provide preferential conditions and environment for realizing personal value through effective spiritual and material incentives, maximizing Mobilize the enthusiasm and creativity of employees to the maximum extent.