This paper briefly analyzes the different characteristics of news headlines in newspapers, radio, television and online media.

The different characteristics of news headlines in newspapers, radio, television and online media: news sequential reading and news guidance, separation of headlines and titles, complex and simple headlines, single media and multimedia, etc.

This is a rule that newspapers must abide by except for some headlines and headlines. In other words, the text should be edited and arranged around the title. Because the traditional news headlines not only reveal the news content, but also play the role of dividing the layout and organizing the content. In the era of network news, in order to save space, the headline guide is used on the front page of news guide, so the headline of the front page is separated from the text, that is, the important news headlines are located in the front page text and linked to it through hyperlinks.

Non-important news Due to the limitation and prominent importance of the home page, news needs to put the title on another subordinate page linked to the home page, aiming at each type of news channel in the form of "more news". Network headlines exist as pointers to corresponding news. To browse the news, netizens must first click on the title.

After linking to the text, there is a more complete title in front of the article in the webpage. This is relatively consistent with the title of the newspaper. For example, the short title of Sina news homepage links to the text, and the title is complete. The seventh Asia-Europe Summit concluded. The biggest difference between online news headlines and newspaper headlines is that the title of the first page and text hyperlinks are separated. This feature also determines some characteristics of network titles, such as short, concise and attractive network titles.

relevant information

General scholars summarize the functions of newspaper news headlines as prompting news content, evaluating news content, attracting readers to read and beautifying the layout. It can be seen that the first function of newspaper headlines is to reveal the news content, that is, to tell readers what happened. Therefore, newspaper headlines fully embody the information function in various ways.

For example, multi-line headlines are used to illustrate the most important facts. In order to better realize the informing function, metaphors and metonymies are often used in newspaper headlines. This notification function enables newspaper readers to have a general understanding of the facts as long as they browse the headlines without reading the contents. The first function of online news headlines is to attract.

This is because online news headlines adopt a hierarchical reading guide structure, and a large number of news headlines are placed on the front page of reading guide. Only by clicking can you get further content, so headlines become the first force to guide netizens to read. Network news headlines must clearly reveal the content and convey the most important information to the audience, thus guiding the audience to read deeply.