How does Xiaohongshu kol plant grass? Cooperation steps of sharing talents and planting grass

Enterprises and brands want to promote grass planting in Xiaohongshu, which is generally divided into two forms: graphic grass planting and video grass planting, and Xiaohongshu is a platform that can completely rely on content to achieve powder growth, realization and grass planting transformation!

Because Xiaohongshu is an algorithm recommendation system, put your work in the traffic pool for testing. If you meet the requirements, you can enter the next traffic pool and continue to get recommendations. In other words, no matter how many fans your little red book account has, as long as the content is excellent, it is possible to break the news.

How does Xiaohongshu plant grass? Today, Xuntuike Media will share with you the specific steps of planting grass in Xiaohongshu, and teach you to do a good job in marketing and promotion of planting grass in Xiaohongshu step by step. Don't miss it ~

1, deeply analyze your product positioning and selling points.

If you want your brand products to be planted by more and more users, you must first know the positioning and selling point of your products, find a selling point that can solve users' needs or pain points, and then write around this selling point in subsequent notes on planting grass. We can explore the selling points of products from the perspectives of use occasions, main functions of products, solving problems or needs, and product characteristics.

2. Choose the right blog to publish.

This is a key step in the marketing of planting grass in Xiaohongshu, that is, using the content produced by bloggers in Xiaohongshu to attract users to realize scene immersion, trigger their active search, improve product exposure and help brands realize the transformation of promotion effect of Xiaohongshu.

There are amateur bloggers and talented bloggers on Xiaohongshu, so we need to screen them according to the past data of bloggers' accounts, the number of fans, the style of accounts, and the ability of content production.

In order to achieve better results, we usually choose a large number of amateur note shops to reflect the sense of reality, and then invest a small number of experts to improve the product transformation effect. Because the price of amateurs is relatively cheap, and the price of talents is relatively expensive, this form of delivery is also the most cost-effective way.

3, small red cursive content writing

Notes on planting grass in Xiaohongshu:

Must conform to the principle of truth, heartfelt experience and product evaluation!

Product implantation should be appropriate and natural, and the advertising form of blunt implantation can easily cause users' disgust!

Notes must be personalized, and the copy is more distinctive. Try to be colloquial and easy to understand!

You can't have sensitive words and phrases in your notes, otherwise you can't get more traffic support!

Seeing this, I believe that you have a general direction on how to do a good job in the marketing of planting grass in Xiaohongshu.