Background of real estate poster-how to design the poster of "opening a shop" to be more attractive?

How to write the design description of the real estate poster? 1, design concept:

The theme of the poster I made mainly reflects the modernity and fashion sense of our advertisers, and also reflects our integration with traditional cultural elements. As a human being,

Advertising professionals

Students, we are here.

Design advertisement

We should use a variety of multi-level theme elements to design advertising works.

Modern advertisements mostly show the fashion sense of advertisements, which is very boring.

traditional Chinese culture

It has profound cultural connotations, and the integration of China traditional culture into advertisements can make advertisements more attractive and have more cultural connotations.

2. Innovative thinking

Posters are mainly concise and clear. The subject is set against the background of traditional ink painting and painter's landscape painting. With green notes, butterflies and figures as the main representatives, it embodies the integration of modernity and tradition in our advertising graduation exhibition.

Extended data

(1) Haichen's confession is a visual visualization scheme, and it is a manifestation of visualizing the creativity of confession with visual language.

(2) The picture of the sea telling the truth is vivid and intuitive. A good painting about the true sea, with its true sense of existence and beautiful appeal, shows irresistible propaganda power.

(3) By virtue of its illustrated advantages, Haichen Confession strengthens the rendering power of confession and vividly and accurately conveys the information of confession.

How to design a poster for opening a shop to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and everyone receives dozens of times as much information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention.

In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only go online, but also attract users. At the same time, you will get your theme content, poster promotion content and direct purchase or inquiry method in the next second.

So how to design it? The following seven points need more attention in the design process.

1, with prominent theme

Many posters, I don't know what to sell at first glance. Slogans such as "worry, labor and money" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Users can only know the value of "worry-free, labor-saving and money-saving" brought by choosing you if they know their identity clearly.

Promotional posters should specify the theme of the event, such as "buy one get one free when opening". Although this theme looks ordinary and bad, the more straightforward the expression is and the lower the reading cost is, the more people are willing to read it.

What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design.

2. The project service is clear.

The publicity theme has been determined, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer corresponds to refreshing blue, and the poster of real estate is combined with the atmospheric residential building; The wealth management fund takes golden yellow+gold coins+professionals as a symbol of wealth; Taekwondo enrollment poster is based on China ink painting style, with corresponding service process photos on the back, which is more simple and straightforward.

The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid.

3. There are visual project details.

Visual project details, not only like a single page of Taekwondo, but also the course description, main features, project details and so on.

After determining the theme, put the corresponding pictures, materials and colors to make the style and theme of the whole poster more compatible.

4. Copywriting is a pain point

Copywriting is more important than design skills, and a good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, making them want to act when they see it, and they feel cheated if they don't buy it.

KEEP's classic short story "Self-discipline gives me freedom", as well as a long copy, grasps the key expression and makes users what you see is what you get.

5. Endorsement of trust

A good poster has a theme, a copy and material. If there is a corresponding endorsement of trust, it can also be put up. For example, "200 1 start" is a kind of trust endorsement related to the start year; Focus on the field of logo for more than ten years, more than 800 chain stores nationwide, with a sales volume of 6,543.8+0,000 copies a year. These are all good endorsements of trust.

Trust endorsement+copywriting expression adds trust to the whole poster.

6. Contact information; Address+Phone+WeChat QR code

Many people's posters are well designed with beautiful pictures and colors, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design.

Some people put the QR code very small for the so-called beauty, which is called beauty. It's not easy to spread. Nowadays, many people distribute posters in the circle of friends, instead of using the traditional single page and sending them to 100 people with one click, which will soon reach thousands of people. But how many people can open the poster? Do you know how many people are interested after opening it?

If they are interested and scan the code, but forget to download the original picture, will they give up scanning the code because of this action? This is worth pondering.

Therefore, the QR code should not pursue the so-called beauty, but should be extremely small. Whether it is the receiving code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading.

7, high-definition images without watermark

With the development of science and technology, the threshold of poster design is getting lower and lower. Many non-professional poster designers can also make success through some apps, such as Maker Sticker, MAKA, WeChat commercial watermark camera, picture itching, picture monster and so on.

But some apps don't buy members, and there will be watermarks. We should pay attention to this point, because spread on the Internet, the picture is the signboard of a shop, and a poster with watermark or unclear picture also lowers the grade of the shop.

If there are many posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition seamless posters.

Similarly, the design styles in these apps are also worthy of reference for beginners in poster design. Similarly, petal net, parcel net and remittance net can also be used as design reference.

"The Seller" exposed the "Home Comes" version of the makeup poster. "Sun Li Workplace Dress" is expected to be jointly produced by Yao Ke Media and Penguin Film and Television, directed by the screenwriter An Jian, with Wang Rou L as the producer, starring Sun Li and Luo Jin, and the realistic urban drama "The Seller" starring Alina Zhang and Guo Tao. Today, the drama exposed the "Home is Coming" version of the makeup poster. The overall atmosphere of the poster is relaxed and lively, and it also reveals more role information. The careers and personalities of several protagonists in the play began to appear.

Makeup posters attracted people's expectations. Background elements reveal people's characteristics.

This set of "Home Comes" version of the makeup poster fully shows the characteristics of the characters in the play, and also reveals the relationship of some characters in the play through subtle differences, further embodying the highlights of the play. In the makeup poster in the room, she is dressed in a professional suit, with an oversized briefcase and a black umbrella in her hand. Two simple objects show the image of her frequent running, and also reveal the thoughtful side of the figure in the room. The dancing paper in the background also points out her identity as a real estate agent. In Xu Wenchang's makeup poster, he wears comfortable casual clothes and holds a pet dog, showing his literary temperament. At the same time, the firmness revealed in his eyes seems to indicate that this role always has its own persistence. Xu Wenchang's casual posture is in sharp contrast with Fang Jin Si's serious appearance, and the follow-up development of the two in the play also makes the audience look forward to it more. In the makeup poster of Xu Wenchang's wife, Zhang Chengcheng, she wore a long green dress with exquisite makeup and charming posture, all of which showed the pampering characteristics of this role. The makeup poster background of Kan and his wife Feng Chunhua is obviously more "rich", which seems to indicate that they are very rich customers in the play.

In addition, in the makeup poster, Wang Zijian's professional dress in a suit and tie looks serious, but he inadvertently reveals the lively side of this role through a floral tie; Louguanshan is the standard wardrobe of sales staff, and the simple and lovely appearance makes people laugh; In the makeup poster, Nicholas Tse wears a suit, holds a briefcase and smiles, showing a sleek and sophisticated temperament, which is in sharp contrast with Yu Hualong's elegant appearance with glasses. Zhu Shanshan looks lush and dressed in an outdated suit; The elements of izakaya curtain in Guage's poster also reveal her identity as a pub owner. Once such a poster highlighting the characteristics of the characters was released, netizens expressed high expectations for it: "A poster has a lot of information, so shoot it quickly!"

A brand-new perspective focuses on the family period of real estate theme and interprets profound connotation.

In fact, it is quite meaningful to register makeup sea as "going home". "House" is an unavoidable topic in ordinary people's life. "Mortgage" and "house slave" are high-frequency words in daily social activities, and the group of real estate agents is an indispensable part in the process of buying a house in China. Screenwriter Liu Liu said frankly: "In fact, the so-called real estate agent connects not only a house, but also the happiness of every family behind the house." So the so-called "going home" is the "home" in everyone's mind that is worth looking forward to. A good real estate agent can not only find a suitable house for you, but also help you achieve a happy family. This connotation is in line with the original intention of the play to show the current situation of China real estate and convey warmth with real estate agents as the starting point.

There are many subjects that pay attention to reality, but it is not easy to interpret this grounded theme well, which is neither divorced from reality nor interesting. The real estate agency industry, seemingly inconspicuous, is connected with all levels of society. They not only help customers buy houses, sell houses and rent houses, but also often participate in their lives and witness the crowing in their lives. Screenwriter Liu Liu also expressed the hope that through these little people and real estate agents, we can see many corners of this society, not only skyscrapers will flash, but also rubble will flash.

Showing social reality through real estate agents not only causes deep thinking, but also arouses the curiosity and expectation of the audience.