Event planning book

Sample event planning letter (1)

1. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise. It is just the time to look back on history and look forward to future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "China MBA Hero" and shape the commanding style and leadership charisma of the company's management; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for XX Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city.

2. Theme and slogan:

Main slogan: Modern business heroes gather online - the slogan adopted echoes the theme of XX Modern City promotion, highlighting the participants' aspirations in the modern business world The distinguished status also indicates that this is a gathering of elites.

Reference slogan:

1. The source of concentration of business heroes

2. Reshaping modern business civilization

3. Time: July 25, 200X (to be finalized);

Location: XX Golf Course, XX Hotel (press conference and sorority venue)

4. Objects and scale of activities:

The main targets of this event are outstanding senior figures in the XX business community and customers with spending power and purchasing power. In order to give full play to the role of media and word of mouth, a certain number of journalists and owners of projects developed by the original XX company (such as XX Bay, XX Garden, XX, etc.) are invited.

1. XX business leaders (number of people)

2. Intended major customers (number of people)

3. XX Bay owners (number of people)

4. News media reporters (Number)

5. Employees of XX Company (Number)

6. Agency staff (Number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. For the purpose of improving authority and expanding influence, it is recommended that the golf tournament in this event be hosted by XX Entrepreneurs Association and XX Company be the organizer.

2. This event is open to XX business leaders, intended major customers, owners, news media friends, developer staff and agency company employees

3. The event uses press releases Three forms of meetings, outdoor golf competitions, and social banquets are carried out throughout:

A. Press conference: Invite the leader of the XX Entrepreneurs Association to make a speech. The developer representative will review the company's ten years of achievements and promote the XX project and the XX club. It is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or members of a certain club. Celebrity Talk Club.

B. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. Participants deepened friendships, promoted exchanges, and enjoyed the charming scenery of XX Mountain during the fierce competition in the golf swing competition. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf competition is intended to pave the way for the establishment of the club and project sales.

C. Social banquet: The purpose of the banquet is to shorten the emotional distance in a relaxed atmosphere. At the banquet, corporate leaders will present awards for the competition and recommend XX projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participants’ registration (XX Hotel) press conference (speech by the leader of XX Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guest discussion Club, XX Hotel) Noon schedule (XX Hotel) Golf competition (XX golf course) Social banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, XX Hotel) End of the whole day

6. Organizational Channels:

The method of XX Entrepreneurs Association sending a letter to call members to participate is the main organizational channel for this event. In addition, other methods will be used in addition.

1. In the name of XX Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and XX Bay customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses two major publications: "XX", a famous magazine in the XX real estate industry, and "XX Morning Post", the newspaper with the largest circulation and the most influence in XX Media, combined with TV station programs, folders and on-site promotion for effective promotion.

1. Preliminary publicity for the event:

A. "XX" released a preview of the event, using soft articles to comprehensively introduce XX company, the company's general manager, "Chinese MBA Heroes" XXX, and XX Club. Focus on XXX Modern City.

B. In conjunction with the project image promotion, the back page of "XX Morning Post" published a preview, with pictures and texts introducing General Manager XXX and XXX Modern City.

C. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

A. Press conference: State the performance to show the strong strength of the company; Guangdong guests mobilize participants to join the club. , the on-site decoration is festive yet solemn and magnificent, and is combined with the cultural heritage of the company. Business leaders introduced projects and clubs.

B. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off an elegant and serious leisure activity atmosphere;

C. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

A. "XX" reports on the progress of the event and announces the list of winners.

B. A full-page article on the back page of "XX Morning Post" reported the activities with pictures, announced the list, and introduced XX Modern City.

D. XXX Golf Club will provide a TV program, which will guide the audience to pay attention to XXX Modern City.

8. Material preparation

Project content requirements and instructions, completion time, execution and tracking person’s notes

1. Press conference invitation letter

< p> The venue is decorated with arches, banners, backgrounds, etc.

2. Golf game shuttle bus

The venue is decorated with arches, double-leaf roll-ups, etc.

Prizes, medals, Certificate

Refreshments

3. Party venue layout background, banners, etc.

4. Other materials folded pages

Posters

Floor book

Club information (specific operation time and quantity depend on the situation)

9. Cost budget

Project content unit price quantity amount remarks

1. Press conference

Invitation letter

National University Hotel conference room

Journalist invitation

Venue Arrangement

Media advertising release

2. Golf tournament

Venue rental

Prizes

Pick-up car

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Venue layout

3. Banquet Hall of National University Hotel of the Association

Venue layout

4. Other materials folding pages

< p> Floor book

Club information

Poster

Total:——

(The specific amount is to be determined depending on the implementation of the operation)

10. Effect evaluation:

1. Press conference is a powerful means of news production. It can reflect appeal and authority. It is easy to create momentum and attract attention, and it relies on this platform. , making friends with the media can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

The task of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting XXX Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success.

Example of event planning letter (2)

1. Activity name:

(1) "I am marching forward with the motherland's motherland" youth story meeting

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(2) "I will march forward with the motherland ***" Youth Song Concert

(3) "I will march forward with the motherland ***" Youth Expo Action

II. Participants:

All students of Hebei University of Engineering

3. Activity time:

4. Activity location:

5. Activity background :

In order to implement the deployment of the ** Youth League ** Central Plenary Session and guide the majority of youth members to integrate their personal growth efforts into the main trend of national development and progress of the times, the Youth League Committee of our school decided to Carry out in-depth educational practice activities with the theme of "I am forging ahead with the motherland's motherland" theme. Our college carried out corresponding activities in response to the call of the Youth League Committee of the school. This activity mainly took the 20** Shanghai World Expo as an opportunity, with patriotism education, serving the World Expo, and paying attention to the World Expo as the main content, and gave full play to the role of role models in guiding the young members of the League. It plays a positive role in guiding young people to participate in social practice and injecting strong spiritual power into the growth, development and achievements of youth members. At the same time, we will enrich students' extracurricular life, promote the construction of a good academic style, enhance students' time ability, and carry out a series of activities.

6. Activity goals:

1. Stimulate the enthusiasm of youth members to participate in activities and create a campus atmosphere of active learning and active participation;

2. Improve Students’ understanding of the World Expo knowledge will enhance students’ emotional understanding of the World Expo;

3. Through activities, students can establish practical awareness and actively participate;

4. Strive to build harmony , civilized campus cultural atmosphere.

7. Activity process:

Part 1 (preparatory work):

1. Activity preparation:

1. Activity application , get support from leaders and teachers.

2. Invite relevant teachers and guests.

3. Print the material submission form for "My Progress with the *** of the Motherland—The Story of Youth".

4. Search the Internet for information and pictures related to the World Expo, and download pictures and introductions.

5. Picture printing and promotional version production.

6. Fill in the gaps later in the activity.

2. Promotion of the event:

1. Use publicity boards, school radio and school newspapers as the main carriers to promote the importance of this event.

2. Ask the monitors of each class to publicize this activity in each class and mobilize all class members to actively participate.

Part II (specific process of the event):

"I am marching forward with the motherland ***" Youth Story Session

"I am marching forward with the motherland *** "Youth Song Concert

"I am forging ahead with the motherland ***" Youth Expo Action

8. Notes:

1. Organized by the Study Department and the School Style Team The Heqing team is responsible for the discipline of the venue, and the heads of each group will report all work to the general person in charge. ( ) must be truthfully reported when reporting, otherwise they will be held accountable.

2. All students participating in the activity must be uniformly dressed in the uniform of the School of Civil Engineering.

3. Participants must pay attention to their words and deeds and show the image of a good college student of our school.

4. During the event, all team leaders and persons in charge must take the lead, actively mobilize the enthusiasm of the participants, and avoid a cold scene at the event.

5. During each activity, students should pay attention to their personal and property safety.

9. Activity summary:

After each activity, summarize it in time. Find out the root causes of the shortcomings of the activities and sum up experience and lessons in a timely manner, use strengths and avoid weaknesses, lay a solid foundation for future work, and strive for more perfect future work.

10. Items required for the event:

Tables, chairs, tablecloths, audio equipment, promotional boards, water, paper cups, pictures, glue, etc.

11 , Fees required for the activity:

Civil Engineering College Learning Department

Example of event planning letter (3)

This reading activity is mainly to train students to read "I Interest in Fables. Through communication and understanding of fables, students can develop their cooperation and practical abilities. The Sunshine Youth Group conducted a speech activity on the fables of the August Story Moon.

1. Activity theme: Accumulate knowledge and improve Chinese literacy.

2. Event time: August 19, 20**

3. Event location: Yellow River Square

4. Event personnel: Members of the Sunshine Youth Group and parents

5. Activity process:

1. Gather at the Yellow River Square at 8:00 am on August 19, 20**

2. Hang banners : August Story, Fable of the Moon

3. Participants each choose a fable to give a speech on stage.

4. The content of the story is healthy and elegant, the style is fresh and clear, and it fully embodies the positive, enterprising, healthy and progressive spiritual outlook;

5. The story material must be consistent with the age characteristics and psychological characteristics of the children. , mainly based on fables and stories, you can try creative performance forms;

6 This reading activity is mainly to cultivate students' interest in reading "Aesop's Fables". Through communication and understanding of fables, students can develop their cooperation and practical abilities. The Sunshine Youth Group conducted a speech activity on the fables of the August Story Moon.

1. Activity theme: Accumulate knowledge and improve Chinese literacy.

2. Event time: August 19, 20**

3. Event location: Yellow River Square

4. Event personnel: Members of the Sunshine Youth Group and parents

5. Activity process:

1. Gather at the Yellow River Square at 8:00 am on August 19, 20**

2. Hang banners : August Story, Fable of the Moon

3. Participants each choose a fable to give a speech on stage.

4. The content of the story is healthy and elegant, the style is fresh and clear, and it fully embodies the positive and enterprising, healthy and progressive spiritual outlook;

5. The story material must be consistent with the age characteristics and psychological characteristics of the children. , mainly with fables and stories as the content, you can try creative performance forms;

6. The clothes should be consistent with the school uniform;

7. When giving speeches, complete them independently, with standard Mandarin and facial expressions Rich.

VI. Notes:

1: When giving a speech, others are not allowed to make loud noises and pay attention to discipline.

2: Pay attention to the stories told and remember the names of the stories told by other speakers.

Class 1, Grade 1, Shengli Hekou No. 1 Primary School, Dongying City

The Sunshine Youth Practice Activity Group must wear uniforms;

7. When giving speeches, complete them independently. Standard Mandarin with rich expressions.

VI. Notes:

1: When giving a speech, others are not allowed to make loud noises and pay attention to discipline.

2: Pay attention to the stories told and remember the names of the stories told by other speakers.

Class 1, Grade 1, Shenglihekou No. 1 Primary School, Dongying City

Sunshine Youth Practical Activity Group