What is VIS?

VIS design is visual identification system design.

Visual Identity System (Visual Identity System), referred to as VIS, commonly known as VI, is an important part of the company's system. It is an overall communication system that conveys corporate philosophy, corporate culture, and application to the public through standardized and standardized formal language and systematic visual symbols. It has the function of highlighting corporate personality and shaping corporate image.

The combination system of various visual elements of VI design has different combination forms depending on the size of the enterprise and product content. Usually the most basic one is the standard characters of the enterprise name and logo and other elements. units to suit a variety of applications.

Once the combination relationship of various visual design elements in each application project is determined, it should be strictly fixed in order to achieve the effect of strengthening the visual power through unity and systematization. ?

Extended information:

Basic elements system design The basic elements system of VI design strictly stipulates logo graphics, Chinese and English font shapes, standard colors, corporate symbolic patterns and their combination forms , fundamentally standardizes the basic visual elements of an enterprise. The basic element system is the core part of the corporate image. It is the basic element system of the enterprise, including:

Corporate name, corporate logo, corporate standard words, standard colors, symbols Patterns, groups and applications and corporate slogans, etc.

Vis is a common flash animation format currently supported by most brands of mobile phones. It can not only achieve the effect of flash-swf animation, but also support AS programming technology, and can write and design flash animation games.

Baidu Encyclopedia——VIS