Snowman chocolate slogan

This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it kept this sentence forever.

Chocolate: only soluble in the mouth, not in the hands.

This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only reflects M &；; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate tastes so good that we don't want to hold it in our hands. Stop for a while.

Pepsi: the choice of a new generation

In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found a market among young people, positioned themselves as a new generation of cola, invited super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which has made great contributions.

Volkswagen Beetle: It's best to see the big from the small.

In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the Beatles, put forward the idea of "think small", and used the power of advertising to change Americans' ideas, making them aware of the advantages of small cars. Since then, Volkswagen's small cars have been at the forefront of the American auto market until Japanese cars entered the American market.

Nike: Just do it.

Through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan, Nike quickly became the first brand of sporting goods. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you take action. However, with Jordan's retirement and the change of "Just Do One Thing" to "My Dream". Nike's influence is gradually declining.