The design tide and Chinese style swept the Beijing Fashion Home Show in July.

With the development of the times, people's views on room decoration have also changed greatly. Maybe ten years ago, they only knew that decoration was to spread the floor and cover the door, but today more and more consumers have begun to realize the importance of design in their home life. Because the purpose of design is to improve people's quality of life, human beings hope to transform the world through design and create a comfortable, safe and elegant working, learning and living environment. The Beijing Fashion Home Show, advertised as "Fashion and Design", will be held in the new building of China International Exhibition Center on July, 2065438 12- 14, providing a platform for manufacturers and design companies in the fields of furniture, home accessories, home improvement materials and fabrics, mainly for designers, home improvement companies and high-consumption people. ?

Famous designs at home and abroad? * * * Build a communication platform through integration.

In order to make the design content of "Beijing Fashion Home Exhibition" more professional and rich, the organizer invited Hongkong Design Center and Liu Liu Brothers Design Company to join in, and became the support and co-organizer of the conference respectively. Mr. Liu, the design president and chief designer of Brother Design Company, cooperated with the organizing committee to plan the original furniture gallery, to show the latest trends of furniture and home products to the audience, to promote the original design of creative furniture, and to lead China design to China creation.

Hong Kong designers who combine the essence of eastern and western design also hope to take this opportunity to strengthen cross-strait design exchanges. Mr. Zhang Hanwen, a famous designer from Hong Kong, shared his valuable design ideas in "201Beijing Fashion Home Exhibition" and will continue the dialogue with the design community on 20 12. Mr. Zhang Hanwen believes that Hong Kong designers have rich experience in brand building, which just injects momentum into the mainland design market and shares creativity; The works of mainland designers are full of China elements, for example, creative works that use China traditional people and things to integrate into the design and show oriental characteristics are worth learning. * * * Blending and learning from each other is the greatest value of communication, and he hopes that the design communication between the two places will continue. At the same time, the host also invited representatives from the Netherlands, Finland, Turkey and other places to participate, absorbing the trends and fashions from all over the world.

"China. New quality life "series of simultaneous activities, more designs bloom wonderfully.

Leading the trend of home design "20 12? With the theme of "China, New Quality Life", Beijing Fashion Home Exhibition will hold a series of concurrent activities closely related to the theme of the conference, including summit forum, professional exhibition contest and home design exhibition area, so as to explore the quality life that meets the needs of Chinese people.

By the Dutch? Design? Desk? "What? Design? Is it okay? Do what? –? That? Value? Yes? Design "? The Dutch design workshop series will explain what is valuable design by sharing experiences and enumerating examples. At the same time, it will also share important information, such as creativity in experience and the design proportion of a good design in function.

& lt& lt Colorful Space & gt& gt The magazine will join hands with Andrew, who is known as the Oscar in the design field. Martin? Awards? , held a forum on home design and furnishings trends and Andrew? Martin global interior design award exclusive exhibition. At the event site, the top domestic home furnishings designers will release 20 12? /? 20 13 the latest home design and home furnishings trends, dozens of finalists Andrew? Martin's design works are unique.

& lt& lt home decoration >> magazine will also hold a fashion dialogue on elegance and decoration together with the organizers? –? China Home Furnishing Fashion and Purchasing Trend Forum invited industry experts and famous domestic jewelry designers to give speeches in person, share successful experience cases and see the future trend of jewelry development. Will also be officially launched? "Top Ten Accessories Designers in North China" aims to enhance the interest of the brand, encourage the original design of the industry and improve the design level.

The exhibition is full of fusion style, highlighting the unique modern China design.

The design style of a country should be unique, which is determined by its unique social and cultural factors. China has thousands of years of cultural heritage, which has been displayed in historical civilization in an ancient and somewhat mysterious form. China design with such history and culture, combined with creativity, can be transformed into gorgeous and elegant design and lifestyle. China famous designers Tao Huang and Liu Feng will show tea art and floral art; The arrangement of teahouses and Buddhist temples shows the perfect combination of traditional and fashionable life in China. The School of Design of the Hong Kong Polytechnic University will hold an exhibition entitled "Looking at the New Force of Hong Kong Design from the Word" Furniture —— From China Language to Design ",which will display a number of works by outstanding students of the School of Design of the Hong Kong Polytechnic University, and these works will integrate China characters into furniture design.

As Zhang Hanwen, a famous designer, said, the interior decoration style of Chinese and Western integration is a transitional style. This indoor style mixes traditional and modern elements, making the home create a fashionable but retro space. However, it is worth discussing how to develop a modern style dominated by China characteristics.

「20 12? Beijing Fashion Home Show, combining design elites, excellent forum activities and high-quality products, built an open platform for communication and trade procurement in the new building of China International Exhibition Center on July12-14,2065438. Admission to the exhibition is free, and online pre-registration can also avoid on-site registration procedures, exchange beautiful gifts and participate in the lucky draw. Please visit official website for details? www。 HomeFashionBJ.com. If you have any questions, please contact Ms. Liu of Yashi Exhibition Service Co., Ltd. 10)? 5 129? 3366? Turn 8 13.

- ? It's over? -

If it is published, please give us a sample report.

Enquiries about participation:

? Hong kong? –? Miss Liao Qianting?

Tel: (852)? 25 16? 352 1?

Fax: (852)? 25 16? 5024?

E-mail :hfd@adsale.com.hk

? China? –? Miss Wang Yanyan.

Tel: (86? 2 1)? 5 187? 9766? –? 274

Fax: (86? 2 1)? 6469? 3665

E-mail :hfd@adsale.com.hk

Visits and media enquiries:

? Hong kong? –? Miss Zhu

Tel: (852)? 25 16? 338 1

Fax: (852)? 25 16? 5024?

E-mail :publicity@adsale.com.hk

? China? –? Miss. Liu

Tel: (86? 10)? 5 129? 3366? –? 8 13

Fax: (86? 10)? 8460? 28 16

E-mail :visitor@bj.adsale.com.hk

Official website of the exhibition: www.homefashionbj.com

Yashi Exhibition Service Co., Ltd. Website: www.adsale.com.hk

Organizer of "20 12 China (Beijing) International Fashion Home Decoration Exhibition"

Materials Committee of China Building Decoration Association

China Building Decoration Association was founded in 1984? In 2000, with the goal of promoting the development of industry productivity, we made outstanding achievements in building industry standards and regulations, organizing industry research, promoting industry scientific and technological progress, participating in industry management, conducting industry training, and organizing international exchanges.

Dongguan Ming furniture club

Dongguan Famous Furniture Club was founded in 1999, which laid the foundation for the development of China furniture industry in the new historical period. With the famous furniture exhibition and the professional overall operation of the club, Dongguan has become a production base that attracts the attention of Chinese and foreign furniture industries.

Yashi exhibition service co., ltd

Yashi Exhibition Service Co., Ltd. has held international exhibitions in China and Asia since 1978, and is the leader in organizing international exhibitions in China. At present, its famous brand exhibitions include CHINAPLAS? Asia's largest international rubber and plastic exhibition and Beijing International Woodworking Machinery Exhibition. With its rich experience, keen sense of the market and understanding of customers' needs, Yashi attracts about100000 professional visitors and buyers to visit the exhibition held every year, and is recognized as the leader of China convention and exhibition industry by the industry. In August 2006, Estee became a member of UFI. ?