How to create a perfect Mid-Autumn Festival and National Day promotion through WeChat public account

When talking about Mid-Autumn Festival WeChat public platform activities, the first thing that comes to mind is the h5 mini-game about Mid-Autumn moon cakes. Nowadays, many stores will choose to use national legal holidays to promote their WeChat public platforms. , not only can you promote your own corporate brand, but also attract the attention and participation of fans, and can also increase fans' activity and initiative. So how to do WeChat public platform activities during the Mid-Autumn Festival.

Nowadays, many WeChat third-party platforms have traditional holiday games with different templates for national holidays in different countries. They are highly targeted, widely used, and will not limit the industry. Everyone can also play them. And it is a semi-edited mode. We can also add many elements of our company to the h5 mini-game. Instead of this simple Mid-Autumn Festival WeChat promotion activity, let's mainly look at how to promote the Mid-Autumn Festival WeChat public platform activities.

1. To make a Mid-Autumn Festival WeChat activity game, you can only make it if you have a WeChat public account. The finished WeChat game can be customized or It is the reading text of pictures and texts, which makes it convenient for our fans to participate in WeChat games. Here we introduce the "Zi Cheng Yipai" platform to everyone. After registration, you can connect to the WeChat official account and you can get it in the game interactive marketing

2. Search for holiday promotions in the game library, and search for interactive games about the Mid-Autumn Festival through the page change. Here is a concise introduction to the Eighteen Curls of Mooncakes. Click I want to customize and enter When we go to the editing interface, we need to first edit the game’s keywords, activity titles, and theme activity introductions. Since the game is developed by a third party on WeChat and has a template structure, we don’t need to know how to code to design it ourselves. We only need to mark the stars according to the interface. As a reminder, you can edit relevant text or paragraphs, and then send relevant photos in accordance with the specifications.

3. Awards and sharing category settings. To reward people, you can present store consumption coupons, (relevant coupons, items, etc.) for shopping items). When setting honorary awards, everyone must flexibly use the independence of rewards and set several levels and various types of rewards. For example, the store can also reward items (amusement park tickets). , mooncake gift boxes, etc.) are combined with virtual rewards (coupons, membership points, etc.) to raise the bar in terms of quantity and price, attracting fans to respond positively.

Fourth, the advanced settings and whether attention is required and whether fans’ mobile phone numbers are required are two major tips for stores to accurately increase fans and collect fan statistics. In addition, when sharing key points such as titles and narratives, stores can also use marketing techniques to independently fill in information that is more likely to trigger text content such as titles and narratives to be shared by fans.

5. Use the mobile phone to reply to the set keywords for the activity. Click on the pop-up cover image to enter it. Click to enter the game. If you chose to fill in the mobile phone number in the previous step, a window will pop up to let you Fill in the information and then you can play, because the game can also be set to follow before joining, so if fans participate in the event and share it, many new users will participate and become fans of the WeChat public account; in fact, In terms of performance statistics, there are detailed fan participation records in the event production backend, and the store can also distribute prizes based on the records.

It is not that difficult to plan traditional festival plans for WeChat public platform activities during the Mid-Autumn Festival. Grasp the characteristics of traditional festivals, highlight their characteristics, and highlight the traditional festival symbolic items that everyone pays most attention to in traditional festivals. Rely on This symbolic object satisfies a certain requirement of everyone. Perhaps, the WeChat marketing planning activities in this article are just simple suggestions, and they can also be further explored and optimized based on the characteristics of traditional festivals to discover a large number of promotion and marketing methods that are easy to spread.