How to locate the leisure agriculture projects?

how to locate the leisure agriculture project? Let me tell you a case. Beijing Blues International Manor, planned and designed by Beijing Shanhe Shuiyi Planning and Design Institute, is located in the suburb of Beijing, south of Louzizhuang Village, Chaoyang District, with convenient transportation. The total project area is about 1 mu.

at the beginning of development, the project was just a field (the nature of the land is ordinary farmland), and wheat and corn were planted in spring, summer and autumn; In winter, weeds are overgrown and endless desolation. At the same time, the customer drilled a hot spring well in the southeast corner of the plot, and wanted to use the only hot spring resources to do some articles and build a leisure and holiday manor, but he still couldn't start.

The developer tries to build a leisure farm. Its development direction and profit model need to be studied together. After a careful analysis of the project resources, the following conclusions are obtained:

1. The land is general farmland, temporarily planted with agricultural crops, and the terrain is relatively flat;

2. There are 4 greenhouses in the project site. Vegetables were planted at the earliest time. In the future, if you want to switch to fruits, blueberries are the first choice.

3. A hot spring well with outlet temperature of 53 degrees is qualified to build a hot spring holiday project;

4. The location advantage is obvious. It is very difficult to find such a clean land in the CBD and Chaoyang District where embassies gather.

When positioning the Beijing Blues International Manor Project, experts from Beijing Shanhe Shuiyi Planning and Design Institute made the following analysis:

First of all, we should distinguish this leisure manor from ordinary farmhouses. There are many farmhouses in Beijing, but most of them are of low grade and single products, and they are mainly based on peasant catering reception, sightseeing and picking. The Blues International Manor is going to build an innovative modern urban farm product, which should completely surpass the design methods of ordinary farmhouses and turn it into a world-class holiday manor.

Located in the suburb of a world-class city like Beijing, as a rural holiday project, the holiday customers of this project should be mainly young people and tasteful middle and high-end people. And these people's aesthetic standards are generally oriented to advocating fashion, petty bourgeoisie and taste. After analyzing the advantages and characteristics of the project, the designer grasped the blueberry, a special planting product in the project, and put forward the design idea of "blue romance" leisure culture. The planning and design of the manor broke through the traditional methods of building leisure farms and farmhouses, applied cultural creativity to it, and devoted himself to building a high-end art manor featuring agricultural production and leisure experience, combining creativity with romance, and finally built it into an agricultural creative manor and a cultural creative industrial base.

image orientation:

exotic, romantic and emotional urban countryside

organic life based on original ecology

blueberry manor at the foot of p>CBD

function orientation:

set special catering, popular science education, health theme hot springs, processing experience, A comprehensive exquisite leisure resort with functions such as festivals

Target positioning:

Theme leisure manor with exotic flavor in Beijing and even the whole country

Beijing urban agricultural demonstration base

National agricultural science and technology demonstration park

National agricultural leisure tourism demonstration base

Market positioning:

High-end leisure consumption groups in the eastern industrial belt of Beijing

Enterprise executives, CBD embassies and foreigners.