Ford China promoted the Year of the Ox as the Year of the Horse? What do you want to say about this?

Is the Year of the Ox festive? 、? Bull? It's a slogan that you can often hear recently. Even on the shopping platform, you can often see bracelets, pendants and so on related to the Year of the Ox. I believe this year is the Year of the Ox, and the majority of netizens are very clear.

However, to our surprise, Ford China promoted the Year of the Ox as the Year of the Horse. Recently, Ford China posted posters and advertisements on social platforms to promote the new electric pioneer pure electric SUV Mustang MACH-E, and the poster read:? 20 1 1 China Year of the Horse? . Afterwards, Ford China refused to admit it, and posted a message on the social platform that Ford's most famous "one horse", the pioneer pure electric SUV Mustang MACH-E, was made in China in the first year and was referred to as the Year of the Horse for short in China. ? This wave of operation is psychedelic.

Marketing needs to do enough homework. Obviously, Ford China made a very obvious mistake, regarding the Year of the Ox as the Year of the Horse. Perhaps in order to save word of mouth and force crisis public relations, Ford China official website not only refused to admit his mistake, but also referred to the pure electric SUV pioneer Mustang Mach-E as China for short. Great, not only made a bigger joke, but also got a big wave of ridicule.

Whether it is an electric car or any other product, enterprises should pay attention to more rigorous marketing while ensuring product quality. Ford China obviously didn't spend too much money on marketing, and Ford China obviously didn't spend too much energy on research. He doesn't even know whether this year is the Year of the Ox or the Year of the Horse, and regardless of the facts, he just marketed a wave of his own electric cars, which is very bad for consumers.

Respect China Folk Culture As a foreign brand, Ford did not respect China Folk Culture. After you made a mistake about China's fleeting time, wouldn't it be better to apologize appropriately and delete the poster and replace it with a new and correct poster? This can not only earn a wave of enthusiasm and consumers' attention, but also let consumers see his attitude of correcting mistakes and respecting China folk culture.

Ford didn't apologize, but forced to explain that the mistake was Ford's? China Year of the Horse? Electric cars are really amazing. Perhaps in Ford's eyes, brand face is more important than respect. It is better to make mistakes again and again and force an embarrassing explanation. Ford does not apologize for this.

In this regard, I just want to say that a brand must respect the old customs and traditional culture of China and the consumers of China, otherwise the consumers of China will leave him. In addition, brand marketing should also do enough homework to prevent all kinds of mistakes.