Writing format of activity planning

An activity plan will make the atmosphere of the activity more harmonious. The activity plan is an executable, operable and creative activity plan. The following is the format of the activity plan I have compiled. Welcome to refer to it.

article 1: format of public relations activity plan

the public relations activity plan must be reviewed and approved by the leader of the public relations subject, and sometimes it should be reported to the relevant government departments. Its purpose is to make the public relations objectives consistent with the overall objectives of the organization, so that the public relations activities and the work of other departments of the organization can coordinate and cooperate with each other and gain legitimacy, otherwise the plan can not be implemented. Public * * * relationship planning book is the standard carrier of public * * * relationship activity plan, therefore, writing public * * * relationship planning book is one of the necessary skills of public * * * relationship personnel.

First, the content elements of the public * * * relationship planning book

The public * * * relationship planning book has no fixed format, and planners generally write it according to actual needs and their own writing style. But no matter how different the form and content of the planning book are, the elements that should be included are indispensable. A complete corporate relationship plan should have 5W, 2H and 1E, namely: Why? The reason for planning; Who (who) The planner and the public targeted by the planning scheme; What (what)? The purpose and content of planning; Where (where)? The place where the scheme is implemented; When (when)? Timing of program implementation; How (how)? The implementation form of the scheme; How much? Activity budget; Effect? Speculation on the implementation effect of the activity.

the above eight elements are the basic skeleton that a complete public-private relationship planning book should have. According to different organizations, different contents and forms, the planning scheme of public relations should be enriched, improved and combined according to their own needs around these eight elements. The creativity and personality style of the public relations planning book lies in the differences in the enrichment, improvement and combination of the elements.

second, the writing method of the public * * * relationship plan

The public * * * relationship plan can generally be divided into three parts: title, signature and written date, text and annex.

(1) Title, signature and written date

1. Title of the planning book

The title of the planning book must be detailed and clear for people to see at a glance. The title font size of the planning book is slightly larger than the text, and it is arranged in the middle. There are three forms of expression:

(1) PR subject+cause+genre. Public relations consultants and public relations companies hired by organizations plan public relations activities, and their planning books generally use this form of title. For example, the planning book of the 1th Perfume Culture Festival of Oriental Commercial Building, the planning book of the opening ceremony of Shiqiao Company, and the elimination of giant calcium company? Hydrogen peroxide incident? The influence of public relations activities planning book.

(2) cause+genre. A public relations agency within the organization plans a public relations activity plan, and its plan book generally uses this form of title. Such as: the plan for the 1th anniversary of Amy Scholarship Program and the plan for the promotion of mental health knowledge.

(3) main title+subtitle. The main title is generally the theme of public relations activities, and the subtitle is the name of the commonly used plan book. Such as:? Be grateful for life and pay attention to mental health? Mental health knowledge publicity activity plan? 、? The Phantom of the Rhythm? Pepsi-Cola Hyun-Sound Speeding Music Activity Plan? .

2. Signature of the plan

The signature of the plan is the name of the planner's unit or individual. If the scheme is completed by a group or organization, it can be signed by a public relations company? Public relations department? ; Individuals who play a major role in it can also sign their names after the name of the unit, such as? Master planner? Planning director. If the scheme is completed by an individual, it is directly signed? Planner.

3. the written date of the plan and other

(1) written dates. Indicate the specific date of completion of the planning copy under the signature, generally with brackets. Such as: (2XX November 18th).

(2) number. Number the plan book for easy archiving and searching. For example, according to the sequence of planning schemes, according to the importance or confidentiality of schemes, according to the classification and numbering of scheme governance, etc. The number identification is generally located in the upper right corner of the title of the plan book.

(3) version notes. If the planning scheme is still a draft or first draft, it should also be indicated in brackets under the title and written? Draft? 、? Discussion draft? 、? Draft for comment? And so on. If there is before? Draft? After the decision is made, the planning scheme should be indicated? Revised draft? 、? Implementation draft? 、? Executive draft? And so on.

(II) Text

The text of the planning book can be divided into three levels: activity background, activity plan and effect prediction.

1. Activity background

The purpose of the activity background analysis is mainly to let the public relations subject leaders and the implementers of the public relations activity plan know what problems this activity is going to solve and what its distinctive memory points are. Therefore, the activity background analysis should be a brief explanation of the basis, main purpose and creativity of the public relations activity plan based on the comprehensive analysis of the public relations problems faced by the public relations subject.

this part of the content should be highlighted in the following items according to the characteristics of the planning book:? What are the public relations problems and environmental characteristics faced by the organization? What is the development history and position of the organization? What obstacles need to be overcome to achieve the established goals of the organization? What are the reasons for carrying out public relations activities? The purpose and motivation of carrying out public relations activities.

2. Activity plan

This is the core part of the public relations planning book. Its main contents are: (1) activity objectives; (2) the theme of the event; (3) Activity content; (4) budget.

This part of the writing needs to be thoughtful, but it is better to be in outline form, so it is not necessary to describe and render it in too much detail, and it should not give people the feeling of being confused or dry.

3. effect prediction

the main purpose of effect prediction is to let the main leaders and implementers of public relations activities know what kind of results public relations planning hopes to achieve and whether public relations activities can achieve the predetermined results. This part of the writing can only be answered clearly when we plan and demonstrate several questions.

article 2: planning scheme for the launching ceremony of XX club

1. purpose and significance:

the tenth anniversary is a milestone in the development of an enterprise, and it is just the right time to review history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance the visibility of enterprises and vigorously build the image of enterprises and brands. With the help of the activity platform, promote that General Manager XX has won? China MBA hero? , shaping the commander-in-chief style and leadership charm of the company's management; Promote the emotional exchange between the company and the target members of the club, lay the foundation stone for the club to be established soon, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City, so as to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX Company and XX City.

second, theme and slogan:

main slogan: gathering modern business heroes online? The slogan adopted echoes the promotion theme of XX Modern City, highlighting the distinguished position of the participants in the modern business community and indicating that this is an elite gathering.

reference slogan: 1. the source of concentration of business heroes 2. remolding modern business civilization

3. time: July 25th, 2XX (to be finalized); Venue: XX Golf Course, XX Hotel (press conference and fraternity venue)

IV. Object and scale of activities:

The main target of this activity is high-level people who are outstanding in XX business circles and customers who have spending power and purchasing power. In order to play the role of media and oral communication, a certain number of journalists and the owners of the projects developed by the original XX company (such as XX Bay, XX Garden, XX, etc.) are invited.

1. XX business leaders (number) 2. Intended major customers (number) 3. Owners (number) 4. Journalists (number) 5. Employees (number) 6. Total number of agents (number) 5. Activity organization and content:

The activity arrangement can be roughly divided into Various forms and rich contents.

1. For the sake of improving authority and expanding influence, it is suggested that the golf tournament in this activity should be organized by XX Entrepreneurs Association and organized by XX Company.

2. This activity is aimed at XX business leaders, interested major customers, owners, friends in the news media, staff of developers and employees of agency companies

3. The activity is conducted in three forms: press conference, outdoor golf competition and friendship banquet:

A. Press conference: leaders of XX Entrepreneur Association are invited to give speeches, and representatives of developers review the achievements of the enterprise in the past ten years. It also introduces the XX project and the XX club, and suggests inviting authoritative people with experience in establishing famous clubs in Guangdong or celebrities belonging to a club to talk about the club.

B. Golf Tournament: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce competition of swing competition, participants deepen friendship, promote exchanges and enjoy the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.

C. Friendship Banquet: The purpose of the banquet is to bring the emotional distance closer in a relaxed atmosphere. At the banquet, the business leaders will award prizes to the competition and recommend XX projects. Members of entrepreneurs' associations, media reporters and other participants freely communicated at the meeting.

4. The general process of the activity is as follows:

Participants check in (XX Hotel)? Press conference (speech by leaders of XX Entrepreneur Association, speech by representatives of developers, project recommendation, Guangdong Guest Club, XX Hotel)? Work and rest at noon (XX Hotel)? Golf Competition (XX Golf Course)? Friendship banquet (leaders' summary statement, banquet party, awards and project recommendation interspersed in the above activities, XX Hotel)? End of all-day activities

VI. Organizational channels:

The main organizational channel of this activity is the way that XX Entrepreneurs Association sends letters to call members to participate, and other ways are supplemented.

1. In the name of XX Entrepreneur Association, issue the concept building and invitation letter of this project to the members of the association and media reporters by direct mail.

2. The developer invites its business friends and customers in XX Bay by letter or telephone.

VII. Publicity methods:

This activity mainly selects two major print media, XX, a famous magazine in the real estate industry, and XX Morning Post, a newspaper with the largest circulation and the greatest influence in XX, and carries out effective promotion in combination with the on-site promotion of TV programs.

1. Pre-event publicity:

A. "XX" publishes an event preview, and comprehensively introduces XX Company and its general manager in soft form. China MBA hero? XXX, XX club, focusing on XXX modern city.

B, combined with the project image publicity, the back edition of XX Morning Post published a notice, and introduced General Manager XXX and XXX Modern City with pictures and texts.

C, distribute the sales brochure and invitation letter by direct mail.

2. On-site promotion:

a. Press conference: state performance to show the strength of the enterprise; Guangdong guests mobilized participants to join the fun. The site layout is festive, solemn and magnificent, which is combined with the cultural heritage of the enterprise. Business leaders introduce projects and clubs.

B, golf competition: the ball field passes through the arch, the publicity cloth of the project and the club and the advertisement of Shuang Ye are hung, and the emphasis is placed, few but fine, so as to avoid usurping the host's role and focus on setting off the elegant and serious leisure activity atmosphere;

C, social banquet: distribution of projects and club-related publicity materials. On-site publicity creates a festive and lively atmosphere, symbolizing the glory of the enterprise for ten years and its thriving achievements, and indicating the smooth and successful activities.

3. Post-event publicity:

A. XX reported the development of the event and announced the winners.

B, the full-page article on the bottom page of XX Morning Post combined with pictures to report the activities, published the list and introduced the modern city of XX.

C and XXX Golf Clubs will be given a TV program to guide the audience to pay attention to XXX Modern City.

Part 3: Format of event planning scheme

1. Name of planning book:

Write the planning name as specifically as possible, such as? Year? Month? University? Activity planning book? , placed in the center of the page, you can also write the main title and then write it as a subtitle below.

II. Activity background:

According to the characteristics of the plan, select the following items to focus on; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, and related motives. Secondly, we should explain the environmental characteristics of the problem, mainly consider the internal advantages, weaknesses, opportunities and threats of the environment, make a comprehensive analysis of it, focus on the various factors of environmental analysis, describe the past and present situation in detail, and make plans through forecasting the situation. If the situation is unknown, it should be analyzed and supplemented by investigation and research.

Third, the purpose, meaning and goal of the activity:

The purpose and meaning of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the unique features of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. Activity objectives should be specific, and need to meet the importance, feasibility and timeliness

IV. Resource requirements:

List the required human resources and material resources, including the places used, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

V. Activity development:

As the main part of the planning, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything imaginable should be written without omission. In this part, it is not limited to words, but also appropriate to add statistical charts and so on; right