Why Dali Garden is cheaper than Yinlu?

Market positioning, production cost, marketing strategy, etc.

1, Market Positioning: Dali Park's products are positioned as the low-end market, which pays attention to the price and is more suitable for mass consumption. Yinlu pays more attention to the high-end market, with higher product positioning and relatively higher price.

2. Production cost: Dali Park has a more complete production chain and supply chain, which can effectively reduce production costs. Through large-scale production and procurement, Dali Park can obtain lower raw material cost and production cost, thus making the product price more competitive.

3. Marketing strategy: the investment in advertising of Dali Garden is relatively small, while that of Yinlu is more.