Ask for an example similar to the "Da Vinci Furniture" incident (around the problem of lack of integrity (it can be a business or an individual))

A Review of Da Vinci

Da Vinci furniture can be said to be the most influential high-end furniture brand in China, which is famous for its high price. A bed can be sold for more than 654.38 million yuan, and a sofa can be sold for more than 300,000 yuan. The reason why these furniture can be sold at such a high price is that the furniture they sell is an "international super brand" made in Italy with 65,438+000%, and the raw materials used are "natural high-quality raw materials" without pollution.

After investigation, the reporter found that this cabo Park Jung Su furniture, which was originally claimed to be 100% Italian, was actually produced by a little-known Changfeng Furniture Co., Ltd. located in Dongguan, Guangdong. The ex-factory price of these furniture delivered to Leonardo da Vinci is not high, and each piece only costs a few hundred yuan, which is equivalent to several thousand yuan. But by the time of Da Vinci Furniture Company, it had become imported furniture from the United States. A set of furniture sold for tens of thousands or even hundreds of thousands of yuan, and its value soared. As soon as this incident came out, consumers shouted that they had been cheated, and the huge profits made by Leonardo da Vinci from changing the concept of "domestic products" to "international brands" really surprised consumers.

"Da Vinci" in Auto Parts Market

The so-called "Da Vinci" in the auto parts market refers to some automobile manufacturing enterprises with joint venture brands. After they bought the auto parts produced by domestic supporting manufacturers at low prices in China, they labeled themselves as their own companies and sold them at a price several times higher than the purchase price, from which they made huge profits.

For example, for an ordinary Nissan bumper, the ex-factory price of the supporting Dongfeng Nissan Company is less than that of 300 yuan. The goods arrived at Dongfeng Nissan Company, packaged and labeled Nissan Nissan, and the price suddenly became nearly 1 000 yuan. Before and after, the price of "one dress and one brand" is very different. Huge profits, I'm afraid few consumers know.

The voice of Nissan private car owners

Nowadays, with the popularization of network information and the rising cost of automobile maintenance, more and more Nissan private car owners choose to buy their own parts and go to the garage for maintenance. According to a senior Nissan owner, it costs nearly 4,000 yuan to go to a 40,000-kilometer maintenance in a 4S shop, but if you buy original accessories to go to a garage for maintenance, you only need 1000 yuan. So more and more Nissan private car owners choose to go to reputable Nissan auto parts companies to buy original parts, and then go to auto repair points for maintenance.

In addition, according to many Nissan private car owners, in addition to high prices, service is also an important reason why they dislike 4S stores. Some service personnel are not of high quality, but because of the special status of fixed-point maintenance, they are arrogant and force consumption. Even when Nissan owners know little about maintenance, they impose many unnecessary maintenance items to reap huge profits.

Monopoly management of Dongfeng Nissan

Dongfeng Nissan Company has a long-term monopoly. In recent years, due to the fierce competition in the vehicle market, the turnover and profit have fallen behind. The market turmoil makes Dongfeng Nissan turn its attention to the big cake of auto parts aftermarket, compete with auto parts dealers in the market, and try to gradually cancel the agency rights of auto parts dealers everywhere to monopolize the auto parts aftermarket.

Dongfeng Nissan co., ltd. purchase restriction policy

Since the beginning of this year, Dongfeng Nissan has banned all its 4S stores from outsourcing and exporting, which is undoubtedly a heavy blow to Nissan auto parts dealers. The reason for this policy is to monopolize the after-sales market operation of all Dongfeng Nissan auto parts, so that Nissan car owners and auto repair shops can't buy auto parts from other places except one, thus clearing the way for the profiteering operation of Nissan auto parts. Therefore, for Nissan private car owners, they can only go to the 4S shop for maintenance, but there is no other way for them to slaughter the maintenance costs, so they only dare to be outspoken about their monopoly.

The Difficult Survival of Auto Parts Dealers

For auto parts dealers, in order to ensure the survival of enterprises and the stable living standards of employees, they can only purchase goods from manufacturers. These goods are made by regular manufacturers, and many of them are produced by supporting manufacturers of Dongfeng Nissan Company. Therefore, these products are exactly the same in quality as those in 4S stores, except for the lack of outer packaging and Nissan labels, but the prices are quite different. Therefore, car owners who know this way are more inclined to buy this product, which can save a lot of spare parts purchase costs. However, this will hurt the weakness of Dongfeng Nissan's monopoly of auto parts backcourt to a certain extent. Therefore, Dongfeng Nissan Company refers to all accessories except its 4S package as "deputy factory" goods. Taking this as a cover, reporting and cracking down on auto parts dealers selling factory goods under the banner, thus monopolizing the after-sales market of Nissan auto parts.

There are many ingenious ways to "kill with a knife"

In response, the Beijing police launched a special campaign codenamed "Autumn Wind Action 1No." on the 29th-more than 10 enterprises suspected of selling fake and shoddy auto parts were investigated and dealt with uniformly. As the largest Nissan Auto Parts Distribution Co., Ltd. in China, Beijing Beida Auto Parts Co., Ltd. has been pushed to the forefront, and one of its charges is to sell the so-called "deputy factory" auto parts. According to informed sources, Dongfeng Nissan Motor Company reported Beijing Peking University Auto Parts Company this time, and Dongfeng Nissan Company had complained to Peking University Auto Parts Company many times before, and Si Mazhao knew it clearly. Under the banner of national rectification, cracking down on the operation of regular auto parts dealers is nothing more than clearing the way for the market after its monopoly of auto parts. In this way, in the face of sky-high accessories, Nissan car owners and auto repair shops have no choice but to return to 4S stores and let them kill them.

Overview; As Leonardo da Vinci's auto parts market, Dongfeng Nissan Company has three crimes: one crime of profiteering, two crimes of monopoly operation and three crimes of helping others kill.