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Store opening event planning plan
In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to formulate a plan in advance based on the specific situation. The plan is the most complex type of plan. Do you know what kind of solution can actually help us? Below is the store opening event planning plan I compiled for you, I hope it can help you. Store opening activity planning plan 1
1. Preparation for road show promotional activities Preparation:
1. Who does the promotional activities serve and what purpose is to be achieved.
2. Make it clear why you want to engage in promotional activities.
3. The location, time and what kind of activities will be carried out.
4. Understand the event location and communicate with relevant departments in the community.
The following is a detailed plan for friends who open a hair salon to conduct promotional activities on the roadside:
2. Preparation for road show promotional activities
Preliminary preparations: < /p>
1. Who does promotional activities serve and what purpose is to be achieved.
2. Make it clear why you want to engage in promotional activities.
3. The location and time of the event, and what kind of activities will be carried out.
4. Understand the event location and communicate with relevant departments in the community.
Material preparation:
1. A round or square glass table. The center of the table should be labeled with the hair salon logo (can be silk-screened or stickered), 3 chairs. 4 handfuls.
2. It is necessary to equip a pull-out display stand or an x-display stand to display the image of the event. When the exhibition stand is opened, attention should be paid to the wind direction and size of the weather, and the exhibition stand should be fixed in a timely manner.
3. If a large arch is placed during the road show promotion, the event location should be checked before the event to determine the placement location, power supply condition, check the quality of the arch, the condition of the blower, etc.
4. If there are TV sets and related audio and video equipment in the road show promotion, the equipment should be tried and debugged before the event to ensure the smooth progress of the event.
5. For roadshow promotions, product samples, demonstration props, promotional materials, promotional leaflets, and various display boards must be prepared for the customer base.
6. Roadshow promotions are aimed at direct customer groups, so small items such as pens, paper, gifts, drinking water, etc. need to be prepared.
Personnel preparation:
1. One to two business personnel (the business personnel must have certain experience in products and activities), plus 2 to 4 sales promotion girls (a: They are generally young women, and their height is generally above 162cm (preferably young and friendly).
2. All business personnel must dress uniformly (usually dark suits, white shirts, dark leather shoes, and badges); promotion girls wear promotional uniforms uniformly issued by the hair salon (note: dark shoes must be worn High-heeled leather shoes, and must wear the company's uniform angel hat).
3. Pre-job training must be conducted for promotional personnel before the event (training content includes: promotion purpose, promotional staff positioning, promotion-related etiquette, information sending, hairdressing knowledge explanation, customer communication, and end-of-event clearance matters ).
3. Declaration of activities.
This is a necessary procedure, and regional activities must be approved by the company before they can be carried out.
The content is the plan and cost submission.
1. Activity plan: background analysis; activity purpose; activity time, location, event person, hosting format, content; activity operation control; emergency measures, etc.
2. Expenses: expenses required for the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product demonstration and consultation, appointment registration.
Store opening activity planning plan 2
1. Activity time:
20xx, x month xx - x month x day 20xx
2. Activity theme:
p>
Happy May Day and a refreshing summer
3. Specific activities:
Four joys and surprises!
One surprise : Passionate May Day gift-giving!
The first 300 customers and friends who shop on x, month x, will receive a beautiful gift regardless of the purchase amount. The quantity is limited and while supplies last.
Surprise 2: You will get free gifts after the shopping lottery!
From x month x to x month x, anyone who makes a one-time purchase of 28 yuan in this mall can present the computer receipt Exchange one raffle ticket; spend 58 yuan or more in exchange for two raffle tickets; buy more and get more. A maximum of 5 tickets can be drawn from a single ticket.
First prize: cash shopping card for 888 yuan for 1 person
Second prize: cash shopping card for 588 yuan for 2 people
Third prize: cash shopping card 88 yuan for 5 people
Fourth prize: a beautiful gift for 100 people
Surprise three: you shop, I give gifts!
x month xx day - x On the xth day of the month, anyone who comes to our supermarket will receive a one-time purchase:
A free toothbrush will be given for a purchase of 18 yuan or more;
A 500ml bottle of tea will be given to a free 500ml tea bottle for a purchase of 38 yuan or more;
Get a 1.25L bottle of Coke with a purchase of RMB 68 or more;
Get a 1.5L bottle of dish soap with a purchase of RMB 118 or more;
Get a 1.8L blended oil with a purchase of RMB 168 or more. One bottle;
(Note: Alcohol, tobacco, grains and oils, fresh produce, special offers, member prices and counter products are not included in this event)
Surprise 4: Great value exchange! < /p>
During the event, if you make a one-time purchase of 18 yuan in the supermarket area of ??this mall, you can redeem a toothpaste for 1 yuan by showing the cut corner of the poster; if you make a one-time purchase of 38 yuan or more, you can exchange it for 20 yuan worth of toothpaste with an additional 5 yuan. Prepare a box of gift boxes; if you purchase over RMB 58, add RMB 15 to redeem a box of health care products worth RMB 60. (Note: Tobacco, alcoholic beverages, grains and oils, fresh food, special offers, member prices and counter products are not included in the redemption activity; you can choose one of this activity and the Surprise 3 activity, and cannot participate at the same time) Store opening event planning plan 3
Event theme:
Grand opening bonus, surprises when entering the store
Event time:
Month xx - Month xx
Purpose of the event:
1. Launch a new store to attract customers to shop.
2. Increase the popularity of the barber shop and open up the local consumer market.
3. Establish a good barber shop image and gain a good reputation in the market. (Same as above)
Activity content:
There are various types of activity plans for the opening. Here are a few shared. Bosses can try them out.
First, within seven days of the barber shop opening, a 200-yuan hair-wash card for twenty times now only costs 100 yuan.
Second, within seven days of the barber shop opening, if you purchase card items worth five hundred yuan or more, you can enjoy seven free hair care services.
Thirdly, on the day the barber shop opens, customers who enter the shop can receive a coupon worth fifty yuan. When we spend over 100 yuan, we can enjoy this coupon.
Fourth, on the opening day of the barber shop, you can enjoy a 20 yuan discount on hair dyeing and curling by relying on the event page in the brochure.
Key points for event layout:
When holding an event in a barber shop, it must be arranged three days in advance. For example, hang balloons and colorful flags to create a festive atmosphere. In addition, the store must be hygienic and place items properly. During the event, some uplifting songs can be played in the store. Store opening activity planning plan 4
1. Market background analysis:
1. Population base and economic index:
The town has a population of 58,000, with middle-aged and elderly people The small index is in the middle, all with potential consumption power.
The number of people that the store can reach is 28,000, and the average spending power is 580 yuan/person/month. The consumption index of the population that can be reached is aging. The consumption is conservative, the purpose is direct, and the proportion of impulsive consumption is 8 %. The town is a gathering place dominated by local residents, with a small industrial economy. Most working-class workers work in the urban area and use transportation to travel back and forth. 75% of the working-class workers working locally have potential spending power. p>
2. Competitiveness:
The scope of the store’s competition includes: agriculture, industry and commerce, street retail wholesale departments and small convenience stores, nearby supermarkets and markets with convenient transportation, take bus No. 17 to the market The area's large retail groups, KA stores, shopping malls and other excellent shopping spots. However, the existing competitive formats are not complete, and some retail stores are not comparable to us in product structure, display, advertising, and management, and cannot form a positive competitiveness. Most of the purchases you take to the city by bus are bulk home appliances, clothing, etc. Daily consumer goods will still be settled in the city, and it is inconvenient to take the bus.
3. The purpose of joint marketing:
The current store is opening for the second time. Google, which originally consumes in the new era, has certain limitations in its understanding of the new era, and this store is open for the second time. It is particularly important for the first opening to give customers a brand-new feeling. In addition to having many brand franchises and a brand-new store image, our store must also increase investment in overall promotional activities, striving to: more effectively attack opponents, stabilize and expand market share , to stimulate consumption power in a new and comprehensive way, guide consumption, seize the market and build momentum, promote product sales, create a shopping atmosphere, etc. In addition to the own supermarket area, participating in the joint promotion this time are pharmacies, bakeries, delicatessens, jewelry stores, baby and children's areas, electrical appliances areas, gold and jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, Fruit area, fresh food area, aquatic product area, meat area, factory promotions inside and outside the factory, etc.).
2. 1006001 DM Promotion Plan
1. Activity theme: grand opening, or grand opening
2. Activity time: xx, 20xx - — xx day, month 20xx
3. Activity location:
4. Activity content:
Activity theme: Hot opening triple ceremony
Preparatory departments: Operations Department, Planning Department, Sales Department
First gift: Free cash for opening
Activity details: On the opening day (or three days before), come to our store and spend more than The first 166 customers who spend 38 yuan can draw a free red envelope, with a face value of 10 yuan, 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan, 1 yuan in cash, and 3,500 yuan in cash will be given out on the same day (or every day) , everyone can win and receive cash for free.
Second gift: happy shopping and lucky draw
Event details: During the event, every one-time purchase of 38 yuan or more can be awarded once, and so on. A single ticket can be used for the maximum number of draws. Five times,
Notes: Counters, specialty areas, special offers, grains and oils, and famous cigarettes and wines do not participate in this event.
Triple gift: I will give it to you when you come, and get a free toothbrush
Event details: During the event, all customers can bring the footer of the toothbrush logo to the supermarket by tearing off the corner of the DM poster. Get a free Sanxiao toothbrush at the designated activity area.
3. DM single page (flash sale at shocking price)
A4 coated paper 2P (105G) 8,000 copies of the operation department, business department, and planning department single pages are KFC-style hand-shred coupons , the front of the single page has hand-torn or cut patterns, the front is patterned with text, and the back of the single page is fully displayed for flash sales. Please set the inventory according to the DM score and regional consumption.
4. DM poster (counter and in-store version)
DM poster: A3 coated paper (bound volume) 8P (105G) 15,000 copies Operation Department, Planning Department, Sales Department< /p>
DM poster (estimated number of items on special offer)
Bundle type, such as: buy A and get A, buy A and get B, add 1 yuan for products, products from one to five to ten, etc.
The number of DM single items above cannot be changed too much. Please agree on the actual situation for detailed implementation. A small part of the DM products can be sold at special prices in the store (image display on shelves). The products displayed in piles on the floor must be full, and the products on the floor must be displayed in piles. The inventory quantity is 1 to 2 times the quantity of goods on display (the details depend on the characteristics of the goods). Low-priced products should highlight thematic elements and have corresponding purchase limits. Discounts, buy A and get A, buy A and get B, etc. Activities in the counter area must have DM posters, and the brand theme elements must be highlighted. The activities must be large and attractive enough to drive the overall joint promotion effect and achieve the ultimate goal.
5. Supporting facilities required for the event:
1. Crossing banners: hung on traffic arteries and community points. (Size to be determined)
2. Exterior wall banner: hung on the exterior wall of our store. (Size to be determined)
3. Congratulatory banners and giant banners: hung directly above the outer wall of the main entrance. (Size to be determined)
4. Air arch: placed on the exterior floor of the main entrance.
5. Red carpet: From the roadside, follow the two main entrances and exits to the cashier. (Size to be determined)
6. Event lottery stage: used for event draws and placement of prizes. (Size to be determined)
7. Celebration ribbon-cutting stage: used for opening ceremony ribbon-cutting and artistic performances. (Size to be determined)
8. Two promotional vehicles: Promote the opening of our store to surrounding community places (the first three days)
9. Four small sheds outside: The manufacturers will do business in the square outside Opening offsite promotion. (Size to be determined)
10. Hanging flags in the store: The theme promotes the grand opening of our store. (Size to be determined)
11. Channel themed hanging flags: above the main pedestrian channel and the stack promotion channel to create an atmosphere. (Size to be determined)
12. Colored balloons in the store: placed on the floor, walls, pillars and other places to create an atmosphere.
13. Balloon arch at the entrance: A balloon arch is placed at the main entrance to create an atmosphere.
14. Theme POP writing: KT board opening planning artist writes the opening theme. (Size to be determined)
15. Cashier’s chest scarf: cashier’s chest scarf (Xinyougou welcomes you).
16. Counter trolley advertising: theme display of activities in the counter area.
17. Transparent lottery box: Jacquard transparent material (252525). (Slogan to be determined)
6. Departments and personnel supporting promotional activities:
1. Cashiers: 8
Terms of reference requirements: Cashier system Very familiar with the cashier operation process, have received training and assessment from relevant departments, have psychological quality to withstand stress, and have strong familiarity with RMB recognition, etc. During the event, the cashier supervisor will control and manage, and any problems that arise will be reported to the supervisor for resolution. No conflicts with customers are allowed.
2. Cashier assistants: 8
Scope of duties requirements: Assist cashiers to complete cashier work, which is mainly divided into: picking up bagged goods, handling goods discarded by customers and handing them over to relevant departments. Work with the cashier to clean up the cashier area, etc. During the activity, the cashier supervisor will be responsible for the management. When problems are discovered, the cashier supervisor will be notified to deal with them.
3. Security guards at the cashier: 2-4 people
Scope of responsibilities: Manage customers at the cashier to pay bills smoothly, handle disputes between cashiers and customers at the cashier, Handle and resolve emergencies, coordinate the connection between the cashier department and other relevant departments, and be in charge of public security and coordination. During the event, the event manager will directly manage the event. Any problems that cannot be solved should be reported to the event manager for processing. (Prevent people from stealing, running orders, etc.)
4. Manpower to change change: 1 person
Scope of competence requirements: Prepare the coins and small bills required during the opening activities, Provide the change coins and bills used by each cashier every day, and register and record the amount of cash spoken and received every day. During the activity, it will be managed by the activity manager. Any problems that cannot be solved will be reported to the activity manager for coordination and resolution.
(Use trustworthy people as much as possible)
5. Salespersons (tallying clerks): 18
Terms of reference: Organize normal daily sales of goods in the area under management, and add supply sources , organize the replenishment of goods in the area under management, record daily sales and report to the purchasing department, handle goods and floor sanitation in the area under management, serve customers, handle emergencies, and prevent theft, damage, etc. During the event, the event supervisor will manage the event. If something cannot be handled, the event supervisor or event manager will be notified to solve the problem.
6. Sales assistants: 4-6 people
Scope of duties requirements: Appointed under the activity director and manager, assist the infield business area, mainly assisting the regional sector in handling special events , such as: helping salespersons to tally goods, replenishing piles of goods, emergency handling of damaged goods by customers, emergency handling of sanitation, etc. This staff has high mobility and is a temporary deployment staff. If problems cannot be solved, report to the activity supervisor or activity Manager coordinates processing.
7. Internal security: 6, external security: 6
Terms of reference requirements: Internal and external security officers mainly control, coordinate security, prevent theft, and maintain security during the entire event. Coordinate the normal sequence of activities, emergency response and other matters to coordinate various departments to smoothly carry out the overall opening promotion activities. During the activities, the activity manager will be under unified control. When problems that cannot be solved are encountered, the activity manager will be notified for mediation.
8. Receiving and freight forwarding personnel: 2 persons
Terms of reference: During the event, take charge of the receipt and delivery of goods, obey the orders of the purchasing and operations department, and collect the goods as soon as possible Transport to relevant locations for display. Safety comes first when transporting goods. During the event, the event manager will centrally manage the goods. If any problems that cannot be solved are encountered, the event manager will be notified for mediation.
9. Warehouse managers: 2
Requirements for terms of reference: During the event, they are mainly responsible for handling between the store and the warehouse, sorting out the goods already in the warehouse, and coordinating the goods needed on the store day. In and out, collect and place newly-incoming goods, deliver the goods needed by the store sales staff as soon as possible, and ensure the display quantity of goods in the store during the event. During the event, the event supervisor will uniformly manage the event. When problems that cannot be solved are encountered, the event supervisor will be notified ***Same as mediation.
10. Activity supervisor: 2 persons
Requirements of the terms of reference: Appointed under the activity manager, arrange and solve the orders issued by the manager, and coordinate the personnel of various departments to carry out their work smoothly during the activity , handle emergencies, solve problems raised by grassroots personnel, negotiate with managers to resolve problems as soon as possible, and effectively complete their duties.
11. Event manager: 1 person
Requirements of the terms of reference: division of labor and arrangements for the overall event personnel, material resources, financial resources, facilities and other props, unified command of the smooth development of all matters during the event, Handle and resolve emergencies to ensure smooth progress of activities. When encountering an incident that cannot be solved, please negotiate with the store's senior management and appoint a trader for the store's activities.
12. Office administrator: 1-2 people
Scope of competence requirements: Responsible for all matters in the office, such as: store broadcasting, sanitation, document arrangement, coordination with other departments, etc. Appointed under Event Manager, Supervisor.
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