On how property management can meet customers' needs.

Four. Establish a new concept of property management services (I) Establish a humanized and humanized management concept of property companies. "The fundamental purpose of property management is to provide and maintain a good living and working environment for all owners and users and meet their reasonable requirements as much as possible." In practice, property management services can be divided into two parts according to the property engineering cycle, namely, before delivery and after delivery. Before the property is delivered for use, the service object of the management company is the big owner, that is, the developer or investor. After delivery, the service object of property management is individual owners and users. Generally speaking, buyers don't want the future property company to be the master of the upper level, nor do they want the future property company to be the obedient servant. They like the kind of friendly property management company that is willing to think for themselves, respect themselves and not curry favor with themselves. The humanized and humanized management concept of brand property companies makes people feel cordial and natural, shortens the distance between customers and property companies, and makes it easier for customers to accept property management, thus accepting and buying property. (2) Create a new concept of property management: zero interference service: the car drives to the door of the community, the door automatically opens, and the owner walks to the door of the building. The door of the corridor is also opened, and the information of the day, such as weather forecast and special notice in the community, is displayed on the electronic screen of the intersection, which needs residents to know. Meter reading, charging and watering flowers are all "unmanned". Jing Tian City Garden 65438-0999 "Zero Interference Service" is a new breakthrough in property management. Atmosphere management: In residential areas, the traditional virtues of the Chinese nation are used to create a warm service atmosphere and spread a civilized and modern lifestyle, thus infecting, educating and restraining people living in this atmosphere. The "atmosphere management" pioneered by China Shipping Property was quickly accepted and popularized by many communities, adding a cultural charm of combining tradition and modernity to Shenzhen community. Personalized service: The "personalized service" initiated by Vanke Yuan Jun can provide different services according to different households, which embodies the "people-oriented" purpose of property management. These brand-new services tell us how good the property management services around us can be. "management report" system: where are all the management fees we pay? Is the money spent worth it? Improper? 1In March, 1999, Vanke Property introduced a "management report" system, which explained to the owners in detail how the management fee was spent and whether the community was well managed. (C) to establish a "family needs" as the center of business ideas and concepts. Since property management has become a part of marketing, there is still a positioning problem. In today's real estate project promotion, property management has occupied an extremely important position, and people's understanding of paying equal attention to property purchase and service is rapidly improving. Therefore, the role of property management in promoting property promotion is increasing day by day, especially for office buildings, and the importance of property management services is more prominent. Property management positioning should be coordinated with project positioning, the identity and taste of target customers, otherwise it will be helpful. For example, the project is positioned as a high-grade villa, and it is wrong to only charge 50 yuan property management fees to each household every month. On the contrary, low-priced ordinary houses are also called "hotel-style" management, so do people dare to buy them? Therefore, property management enterprises should be close to the market, understand the market dynamics, investigate the reality and potential needs of households, analyze their behavioral motives, affordability and level, and have a clear understanding of their habits, interests and hobbies, so that property management enterprises can meet the needs of households in the whole process of service management. In this way, what the market needs and what the tenants need, the enterprise will provide what services, and truly serve the tenants wholeheartedly, so that the property management enterprises can be in an invincible position in the fierce competition in the property management market. (4) Intelligent management, increasing the scientific and technological content of property management With the popularization of network systems and the improvement of human living standards, people's requirements for living, office and business environment have also increased accordingly. Intelligent living environment has also become the choice of modern people, and the traditional property management model is out of date. Intelligent property management can improve service efficiency, save manpower and reduce the operating cost of property management, which is a great challenge to traditional property management enterprises. Because residents want to enjoy a simple and convenient home environment, facilities such as "three meters for going out" (that is, water, electricity, automatic meter reading, calculation and charging system), "one card" (computer magnetic card as access card and charging card) and computer network system are very popular, which is convenient for residents to go in and out, surf the Internet and pay fees. Therefore, property management enterprises should make full use of automation facilities, increase the scientific and technological content of intelligent management, and implement all aspects of management services more effectively. For example, in terms of security and theft prevention, they should provide more comprehensive, fast and reliable services by using visual intercom control, emergency alarm, electronic patrol system, frontier defense and disaster prevention alarm. In terms of property services, we use electronic meter reading, automatic parking lot management, automatic public lighting, electronic notices and advertisements, background music and voice broadcasting, automatic monitoring of public equipment, and automatic document system. To make property management more systematic, considerate and convenient; In the aspect of property management network information, by improving Internet access speed, special e-mail, video and other means, as well as the transformation of integrated wiring or cable TV network, the service scope provided by management services has expanded from geographical boundaries to non-geographical boundaries, providing more services and entertainment than before.