What are the types of advertising language?

Advertising language is an easy-to-understand and vivid way of publicity, which can effectively convey the value and characteristics of products or services to a wide audience. According to different factors such as the market communication effect and the difficulty of understanding, we can divide the advertising language into the following types:

1. product characteristic advertising language

This type of advertising language mainly emphasizes the characteristics of products, such as materials, functions and quality. These advertisements are usually straightforward, can accurately express the value of products, and enable consumers to understand products more clearly and clearly, and can make choices according to their preferences, needs and economic conditions.

Example: XX iPhone, the world pioneer with high-speed Snapdragon Core processor, enjoys freedom and infinity.

2. Award-winning advertising language

This type of advertising language usually highlights the excellent awards, titles and honors won by the product or brand, establishes its authority and increases trust. Therefore, it is very practical in marketing.

Example: the sales volume is the first for five years in a row, and it is right to choose xxx oral liquid!

3. Emotional slogan * * *

Emotional buzz advertising language usually creates emotional buzz through words, vocabulary, music and other forms. Sometimes these slogans are not directly related to products or services, but they can create a beautiful and harmonious feeling and improve brand awareness and loyalty.

Exodus: Only when you have love can you be young. Xxx has been focusing on cardiovascular health for many years!

4. Slogan advertising language

This type of advertising language is usually regarded as a unique and concise slogan, which is easy to remember and spread. The best slogan plays a very important role in shaping the brand image.

Example: I like it! -McDonald's

5. Call to action slogan

This kind of advertising language encourages consumers to take positive measures, such as buying, participating and praising. And emphasize the importance of contributing to society, highlighting its concern for individual consumers and the global society.

Let her wear cheongsam, you polish your smile.

In a word, it is very important to choose the appropriate advertising language type in different advertising scenes. Only through excellent creativity, accurate positioning and very clear expression can we really arouse the audience's * * * voice, thus improving the visibility and reputation of brands and products.