Mineral powder advertising slogan

Chen Xinmin

Mining company trading department

This paper analyzes the relationship between logistics management and marketing, two closely related fields, and enterprises.

Logistics management and marketing should be combined into a competitive strategy to enhance the competitiveness of enterprises.

Logistics management, marketing, internal relations

If an enterprise wants to gain a sustainable competitive advantage, it should leave.

If there is no correct marketing strategy, logistics is one of them.

An enterprise with great strategic potential is the enterprise that has achieved sustainability.

Key factors of competitive advantage. Work related to logistics

Many activities are related to marketing strategy and marketing camp.

The success of marketing activities is also closely related to logistics.

These activities constitute the interaction between marketing and logistics system.

Contact, only by combining marketing and logistics into a * * *.

Competitive strategy, the implementation of integration, enterprises can achieve their own.

Objective: To improve their competitive advantage.

And products, prices, channels, promotions and other marketing strategies, so that enterprises

Our products can be sold smoothly in the market. Market camp

Marketing management requires that marketing research and marketing environment should be well divided.

Analysis, market segmentation and target market selection, product development and production

Products and services, pricing, channel decision-making, advertising and public relations.

Promotion and other management aspects, as well as between various links.

It is necessary to coordinate organically.

The meaning of logistics management and marketing

Logistics management refers to transporting goods from the place of supply to the place of receipt.

Entity process. According to the actual needs, procurement, transportation,

Storage, loading and unloading, handling, packaging, distribution processing, distribution, information.

Processing and other basic functions are organically combined. Logistics management is

Achieve satisfactory service for users with the lowest logistics cost.

Service level, planning, organization, coordination and control of logistics.

System. As an advanced organizational model, modern logistics management

And management technology, is the enterprise in reducing material consumption, improving labor.

An important profit source besides dynamic productivity.

Marketing is the understanding of ideas or ideas by individuals or organizations.

Ideas, strategies, concepts, pricing, promotion and

Distribution planning and implementation process to create individuals or

Exchange of organizational goals. Marketing is to meet the needs of enterprises.

A series of activities around the needs of users and consumers.

Activities. According to the needs of users and consumers, combined with the enterprise camp

Analysis of the sales environment and the enterprise's own situation, to choose the enterprise.

Industry target market, and make appropriate marketing plan.

Relationship between Logistics Management and Marketing

The Influence of Marketing on Logistics Management

Fully understand the influence of marketing on logistics management.

This influence is conducive to considering logistics factors in marketing decision-making,

Combine production, sales and materials closely.

Relationship between product strategy and customer service in logistics activities

Close. The life cycle of a product generally goes through an investment period and a completion period.

Long-term, mature period and recession period. After entering maturity, from the table

Generally speaking, the continuous expansion of product scale is the peak of sales.

Period, but in fact it is the profit of product producers and sellers.

Is gradually decreasing. From the marketing point of view, Pang at this time

Large sales also means that there is a great demand for this product in the market.

The demand is saturated. If only this product is produced, the producer will

Begin to gradually withdraw from the market. At this time, the enterprise must report to the city immediately.

The market launches new products, or broadens and deepens the original product line.

Column to offset the profit caused by the decline in sales of this product.

Reduce, successful enterprises are like this. Planning, development and development

When developing new products, we must understand the needs of customers and what to develop.

New products have the greatest market potential, so we should collect a lot of market information.

A good product strategy can never be independent of sales and sales.

Outside of customer service activities. Because of sales and customer service.

Meishan technology is in the first phase.

Service personnel stand at the forefront of the market and master the most information of the market.

Sensitive, which requires personnel engaged in logistics activities need to have

Consciously collect the demand opinions of this product and related products,

Timely feedback information to the marketing planning department for the system.

Product strategy provides a reliable basis.

There is another key between product strategy and logistics.

The interface is inventory control. In the product maturity, enterprises

Industry often has to buy a lot of raw materials to produce this product, such as

If the recession comes quickly, these raw materials may be due to raw materials.

Inventory backlog caused by the adjustment of production and operation plan. Therefore, it is necessary

Effectively combine product strategy with production planning and inventory control.

Avoid inventory backlog and waste.

Product packaging decision-making and handling related to product packaging

When there is a problem, you need to pay attention to the packaging specifications and standards. , not only to achieve

It is necessary to ensure product quality and promotion function, but also to meet the requirements of reduction

Low logistics cost and convenient transportation of goods. New products can

Whether it can be successfully introduced to the market depends on its own factors.

Whether there is sufficient supply of raw materials and reasonable cost.

Materials, a practical and important product development strategy.

Omittedly, it cannot be independent of logistics activities.

Influence of price strategy on logistics system and its service

It also plays an important role. Its successful application will affect logistics activities.

The fluency of movement. Among them, the quantity discount for customers will be directly

Affect the size of customer orders, appropriate discounts will attract

As a result, customers will increase their orders, and the operation of the warehouse will tend to be poor.

Managing a large number of materials, handling and transportation operations will become very high.

Efficiency, especially when implementing the distribution system.

In order to increase sales and expand market share, enterprises adopt

The sales strategy adopted also has a certain impact on logistics costs.

The ring. For example, a specific promotion of a product or a discount on goods.

During the activity, the sales volume may reach the peak, accordingly,

We must arrange production, transportation,

Warehouse management should also consider the corresponding relationship after promotion.

Planning management, disposal of surplus products and other factors.

In the specific material procurement, east-west marketing

Traffic management has a direct impact. Using a successful marketing strategy,

The procurement cost of materials will be reduced. Mining company trading department

Bearing adopts "zero inventory" management, using bearing supplier's

Inventory replaced mine material inventory, saving tens of thousands of dollars.

Yuan, effectively reducing the material inventory, reducing the liquidity.

Occupation, enhance the market competitiveness of enterprises.

The Influence of Logistics Management on Marketing

In marketing management and marketing decision-making,

We should also give full consideration to the role of logistics in marketing. at present

The emergence of logistics management methods provides greater possibilities for marketing.

Service and development space, such as lower logistics costs and more marketable products.

Market competitiveness, and then carry out marketing activities for deep people and expand the market.

Field space provides more opportunities.

Whether the marketing of a product can be successful or not, the sales channel.

Whether the road is reasonable and smooth is very important. Regardless of the company's interests

The use of agents, wholesalers or retailers must be based on products.

Characteristics, price, scale and location of customer demand.

Consider deciding your own distribution channel and keep it from production to care.

The logistics activities were smooth and fast. Logistics management includes

Customs demand forecasting, order processing, product packaging and transportation.

Other links are closely related to the use of sales channel strategy.

Customer service in logistics activities generates marketing.

Important influence, can customers meet their needs quickly and effectively?

Seeking and maintaining the stability and trust of logistics services will directly affect.

It will have an impact on the reputation of the enterprise, thus affecting its market competitiveness.

If the logistics system can't provide products to Gu in time

In the hands of customers, market share will not be guaranteed in time.

Expand. Adopting reliable and economical modes of transportation not only

It can reduce the logistics cost and improve the market competitiveness of products.

At the same time, establish a rapid transfer between logistics and marketing departments.

Continuous communication and coordination of information system, marketing activities and production

Inventory, product transportation, customer service and other logistics links. have only

Efforts to improve service quality can make the marketing strategy successful.

Put it into practice.

Logistics can promote marketing, and mining companies have iron essence.

Nanjing steel works, whose exports are close at hand, is expanding its market.

Sharing is an obvious example. Yue Yue North America

South transport, leading to the tension of the national railway wagon, in. In just a few days.

Only square wagons are supplied, which seriously affects customers' raw materials.

Constant supply will even affect the company's marketing image. mining industry

The trade department of the company took the initiative to visit the railway transportation department.

Door, strive for more wagons, and transport by car at the same time.

Division coordination, * * * cooperate to check the Nangang water transport site and organize transportation quickly.

The first issue of the year on logistics management and marketing in Chen Xinmin.

Force, part of the mineral powder will be changed to waterway, and it will be transported in only two days.

The iron concentrate of Danan Iron and Steel Plant is equivalent to more than one wagon.

This model has solved the urgent needs of users and won the trust of the market.

Fame. In the past four years, due to the smooth flow of goods in Nangang market,

Smooth and continuous, coupled with the use of successful marketing strategies, Mei

The proportion of refined powder has increased from the initial annual sales to.

The amount of 10 thousand is increasing year by year and is expected to exceed that of that year.

1 ten thousand yuan, greatly improving the market share of Meishan iron concentrate.

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Strengthen logistics management in the process of marketing.

Reason. In the process of making consumption decisions, there will be five links.

Different roles: initiator, influencer, decision maker, buyer.

Users, users and marketing work are implemented in every role.

Attract attention. Taking iron concentrate sales as an example, users need to be selected.

Master the supplier's strategy and influence the decision.

Purchasing & Supply Department, Production & Technology Department and production & use unit

Strengthen communication, establish friendly and cooperative relations, and strengthen emotional exchanges.

Flow. To strengthen the process management of iron concentrate sales, the whole process should be promoted.

Information tracking and management of production line. Whether by rail or by water.

In terms of land transportation, we will strengthen the smoothness of logistics services and provide stable information.

Lai's services and products are to improve the competitiveness of products and promote business.

An important means of success.

Pay attention to marketing in the process of logistics management. Goods and materials

Research on purchasing decision and supplier's production regulations.

Mode, enterprise nature, technical ability, equipment status, capital reputation

Investigate, establish supplier files and standardize suppliers.

Manage and establish supplier approval system. Collect market letters

Information, understand the market price dynamics of materials, and make analysis and prediction.

Test and master the initiative in the process of material procurement. Take advantage of the market

Marketing strategy, reduce procurement costs, and keep abreast of production and operation.

Plan, try to compress the material inventory and reduce the proportion of working capital.

Use, avoid the backlog and waste of inventory materials. Yes, purchasing

Materials, timely grasp the arrival quantity and quality information,

Strengthen communication and information feedback with suppliers.

Strengthen the combination of logistics management and marketing.

Manufacturing and communication. The direct object of marketing work is materials.

Purchasing strategy and business philosophy of purchasing suppliers and users are as follows

Material procurement and supply department for reference and material procurement and supply.

The department directly faces the sellers and their camps in the market.

Sales strategies and promotion methods can be learned by me and are beneficial to the market.

Expansion of marketing work. At the same time, due to marketing personnel, materials

The purchasing staff of the mobile system respond quickly to market information. In addition,

Strengthen communication and cooperation with them and give timely feedback.

The decision-making level of the company's management is conducive to the adjustment of marketing strategy.

The promotion of new product development and logistics management, from

Comprehensively enhance the market competitiveness of Meishan.

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At the same time, pay attention to strengthen the study of relevant laws and regulations, not

Improve the quality of full-time and part-time staff. Science and technology consulting service is an enterprise.

An important aspect of the work of the Association for Science and Technology is to maintain the vitality of the Association.

The material basis of force must be the "three masters and one member" of the Association for Science and Technology.

Home "service. In the process of deepening enterprise reform, if suddenly

Take the Association for Science and Technology as a link to unite the vast number of scientific and technological personnel and promote scientific and technological progress

The service function of enterprise's double civilization construction ignores academic and popular science.

Like other public welfare functions, it is not easy to obtain society.

What is recognized in the world is far from development and progress. In the association for science and technology

In terms of strength development, we also used our brains to set up an award fund for the Association for Science and Technology.

Strive for administrative funds to make the Association for Science and Technology "three forces" cooperate.

The exhibition is not only limited by the number of transactions.

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Proceeding from the overall situation of the Party's mass work and scientific and technological work

How to better serve the reform and development of enterprises is a matter for enterprises.

Industry Association for Science and Technology * * * With the same topic, the working spirit of the Association for Science and Technology is "dedication"

Body, innovation, truth-seeking, cooperation ",the focus of the work is service and service.

Service or service. "Doing something and not doing something" and "in place"

"Not offside" is the basic point of our work, and we should constantly strengthen our own construction.

Improve service, stick to the right direction, and lay a good job of "no"

Can replace the role of ",the enterprise association for science and technology will have broad things.

The industry has great development space and bright prospects.

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