What can I share with Snowflake Beer about the May 4th Youth Day advertising copy?

On March 18 this year, Snow Beer's superX listing conference threw out two heavy news: Jackson Wang endorsed and named the second season of "Son of Tomorrow", and then the advertisements on subways, airports and elevators were fully rolled out. This beer, customized for young people and positioned as "born fearless", went off. On May 4th, Snow Beer released a set of positive energy posters about exploration, giving you the power of exploration with bloody words. Let's take a look at the contents of this group of posters:

What makes you desperate?

Always the most promising.

All the challenges of rapid heartbeat

This is a test of strength.

A seemingly insurmountable obstacle

It is often a stepping stone to success.

What can be explored?

Not an unknown world.

A road that no one has stepped on.

Is the only way.

All the destinations

It is a new starting point that is about to begin.

There is no way out.

It is an extraordinary road.

All the valleys

Just for the next peak to rise.

A mountain that can be conquered

It's not the highest mountain.

This group of posters with the theme of "young, born fearless" combines "festival elements+brand or product elements" in copywriting skills. For example, young people are usually given the label of going forward and daring to challenge, which is consistent with the brand of Snow Beer "Braving the World". The combination of hot-blooded copywriting and extreme challenging sports pictures is very consistent with the tonality of the product. Arouse customers' desire to buy.

Therefore, in the poster, you can try to use the template of "holiday elements+brand or product elements", and also pay attention to the close combination of words and pictures to increase emotional contact with customers.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).