Free channel of Henan TV station

The predecessor of Henan Satellite TV was the first program that was officially broadcast on September 15th, 1969. After satellite transmission was realized by Asia II communication satellite on June 1st, 1996, the call sign of "Henan TV Satellite Channel" was officially used, which is abbreviated as Henan Satellite TV or HNTV in English. In 28, the transmission satellite was Zhongxing 6B, and the transmission on Asia II satellite was stopped. In 29, Henan Satellite TV added Zhongxing No.9 transmission, which realized the synchronous transmission of Zhongxing 6B and Zhongxing No.9. Based on the Central Plains, Henan Satellite TV takes the promotion of Chinese civilization as its own responsibility, always pursues a broad realm commensurate with the Central Plains culture, strives to create a cultural feast that is in line with the pulse of the times, and pays close attention to and truly records the progress of Henan.

the satellite channel is positioned as a cultural satellite TV, focusing on authoritative current affairs news, with colorful cultural variety entertainment programs as the leader, and gathering excellent programs such as social education, variety, animation, film and television dramas. At present, it has more than 1 columns, which are broadcast 24 hours a day. Among them, Li Yuan Chun, Wulin Feng, Gate of Hua Yu, Know the Root, Hero of Chinese Characters and other programs enjoy high popularity and good audience response. At present, satellite channel signals can reach 52 countries and regions such as East Asia, Southeast Asia, Central Asia and Australia, and have been connected to thousands of wired networks in various provinces and municipalities directly under the central government. It is one of the channels with the largest number of satellite channels in China and has increasingly become an important window for the outside world to understand Henan. The urban channel of Henan TV Station is a comprehensive provincial terrestrial channel focusing on urban people and social news, which integrates film, television, entertainment and information. It is an extension and supplement of Henan satellite channel. Its brand-new operating mechanism-independent selection and production of broadcast programs and recruitment of all staff-makes the channel always full of youthful and smart breath, and in the leaping and rising space, it builds infinite scenery between the bustling city of Fiona Fang with distinctive style and lively rhythm. Deep blue and light blue, colorful, dizzy screen; Urban life, people's warmth and coldness condense the essence of the channel. The basic orientation of the channel is to face the urban people, highlight the urban style, serve the urban life and show the urban style; Reward the society with the activity concept of "long time and constant care"; Scientific management is based on the channel management concept of "correct orientation, pioneering and innovative, people-oriented and program first", so that urban channels can pay more attention to the little trends of urbanites in program content, find the most distinctive new urban atmosphere in the complexity, and interpret urbanites and things in an all-round way. Simple, fresh, dynamic, cutting-edge and colorful TV programs not only bring different feelings to the audience, but also win the favor of the audience.

Since its launch on October 2, 1997, the metropolitan channel has been maturing in time, with new variables. At present, there are 11 self-made and editing columns, with the self-made program volume of five and a half hours per day and the broadcast duration of 2 hours per day, which has successfully created its own unique and influential brand columns: Fishing and drying the net, You are the most talented, Urban Report and Urban Express. According to CCTV Sophomore Media Research Company's ratings survey, the ratings of urban channels reached 46% at the highest time, the highest point in history since Henan TV and urban channels started broadcasting. Every night from 19:3 to 22:, Metropolitan Channel has formed a high viewing area with an average of more than 14% centered on Metropolitan Report and Metropolitan Theater in Zhengzhou. Boutique columns, changing screens make the viewing prospects of urban channels increasingly broad, and every minute contains opportunities.

Since its launch, Metropolitan Channel has won the honorary title of provincial advanced collective for three times and the honorary title of "National Advanced Collective of Radio, Film and Television System" awarded by the State Administration of Radio, Film and Television and the Ministry of Personnel. The livelihood channel of Henan TV Station was formerly the economic life channel of Henan TV Station. On January 1, 28, with the approval of the State Administration of Radio, Film and Television, the economic life channel was officially renamed as the livelihood channel. It is reported that this is the first real TV livelihood channel in China.

Since its launch in 21, the Economic Life Channel of Henan TV Station has always been concerned about people's livelihood, and its brand column "People's Livelihood Reference" enjoys a high reputation in the Central Plains, which has triggered a wave of local TV news about people's livelihood. The overall viewing influence of the channel is stable and ranks in the forefront of local media.

The brand-new livelihood channel will further highlight the characteristics of people's livelihood and strengthen the authority, closeness, service and visibility of the program.

On the one hand, while continuing to expand and strengthen the original brand livelihood news column "People's Livelihood Reference", we will make every effort to create a news summary and commentary column "Sigh Report" and a news documentary column "People's Livelihood Image", thus forming a 1-minute livelihood column belt. On the other hand, a number of life service columns, such as Fragrant Food, Perfect Wedding, Good Life Shopping Club and People's Livelihood Information, have been optimized and innovated, so that the service of the channel has really entered thousands of households. Minsheng Channel also introduced a series of excellent TV dramas and entertainment programs, such as the most popular column drama "Funny Family" in Korea in 27, and "Exploration and Discovery" by National Geographic Channel, etc ... to meet the audience's all-round leisure and entertainment needs. The legal channel of Henan TV Station is the only legal professional channel of Henan TV Station, and the only provincial legal news information channel in China that mainly focuses on self-run columns and does not broadcast TV dramas. Since its launch on December 31st, 21, it has been adhering to the tenet of "Great Popularization of Laws, Great Governance of Laws, Great Service", taking the law as the main line, extending to the society, popularizing legal knowledge, devoting humanistic care, safeguarding the legitimate rights and interests of the masses, witnessing the legal process in Henan, and establishing the image of a pioneer in rights protection with fairness, justice and responsibility. The legal channel has become a veritable first rights protection channel in the eyes of Henan audiences!

communicate your views frankly and harmoniously. With the continuous broadcast of legal channel programs, a number of excellent columns have also grown into brand columns with great social influence. The Legal Daily and Special Investigation have won the top ten legal columns in China, and the columns such as Story Meeting and Walking into the Court have become familiar to the audience. Many programs have won national awards, and some hosts have grown into well-known hosts in the whole province and even the whole country. Cheng Yun, the host, won the China Golden Microphone Nomination Award. More than 7% of the loyal audience of the legal channel are white-collar workers with college degree and high positions, and more than 7% are middle-and high-income people in society. The legal channel has also become an unquestionable brand terrestrial channel in Henan Province. The TV drama channel of Henan TV Station-the only professional TV drama channel in Henan Province. As the most forward-looking and exploratory cutting-edge force in Henan TV media, in the past five years, the TV drama channel has become the first channel on the ground in Henan, based on building a professional TV drama broadcasting platform with the most affinity and loyalty in the province, and its influence is centered on the Central Plains urban agglomeration, radiating Henan Province, and it has become one of the three powerful income-generating channels of Henan TV Station with advertising revenue exceeding 1 million yuan.

TV drama channels have actively implemented differentiated competitive strategies since the launch. Since its establishment, they have made clear the guiding principle of "strategy first, execution wins", always paid attention to their own strategic research and development, actively formulated and implemented differentiated competitive strategies, and promoted the channel operation and TV drama arrangement from the general conventional tactical level to the strategic height of long-term development, which has set up a refreshing image with clear professional positioning, unique image packaging and special activities promotion.

as a pioneer media in the professional exploration of channels in the province, with the strong support of leaders at all levels, such as Henan Radio and Television Bureau and Henan TV Station, the network coverage of TV drama channels has mushroomed in the province, showing a good situation of high starting point and rapid development: since its launch, TV drama channels have covered 18 cities in the province through optical fiber networks; With the continuous maturity of Henan market, the wireless coverage of the channel has further expanded to the whole province. Eleven transmitting stations, including Zhengzhou, Gongyi, Nanyang, Xinyang, Sanmenxia and Shangqiu, have completely covered the main areas of the province, and the comprehensive coverage has been continuously upgraded and improved. The TV drama channel has truly become a strong terrestrial channel covering the whole province, with a comprehensive coverage rate of more than 9%. At the same time, the wireless coverage can also radiate around Shanxi, Shaanxi, Hebei, Anhui, Hubei and Shandong provinces.

write characteristic articles and create a strong brand. Large-scale program broadcast, high-quality repertoire types and unique family popularity and differentiated brand personality have cultivated a considerable number of loyal audiences for the channel, making the TV drama channel the first channel for high-quality mass consumer goods to enter the family, and becoming the excellent platform with ultra-low cost preferred by advertisers. The news channel of Henan TV Station is a set of news-based channels launched by Henan TV Station on August 2, 21. Its predecessor was Channel 6 (Boutique Expo Channel) of Henan TV Station. The transmission modes of programs are mainly wired and wireless, supplemented by network communication. After Lu Zhangong became the secretary of Henan Provincial Party Committee, he demanded the reform of TV news and proposed the establishment of a news channel, which is the third professional news channel in provincial TV stations in Chinese mainland after Fujian TV News Channel and Guangdong TV News Channel.

The slogan of the news channel of Henan TV Station is: "The first time, the first scene, reporting major events, important events and happy events; The first channel and the first image reflect people's livelihood, public opinion and people's feelings. " The news channel adopts wired coverage and wireless coverage, covering urban and rural areas of Henan province, and people all over Henan province can receive the news channel. The Huanteng Shopping Channel of Henan TV Station was formerly the Business Information Channel of Henan TV Station. In 26, the Business Information Channel of Henan TV Station was revised and transformed, and it made every effort to build the first TV shopping brand in the Central Plains. After a long period of preparation, on March 15th, 26, the TV shopping program "Shopping with Rejoice" created by the Business Information Channel was put into trial broadcast, which became the first channel in China to broadcast shopping programs 24 hours a day, and a new trend of TV shopping for the people in the Central Plains swept across the land of the Central Plains.

subsequently, "jubilant shopping" insisted on localization and market-oriented operation, made breakthroughs in challenges, expanded in breakthroughs, and constantly innovated and developed. In December 21, with the approval of the State Administration of Radio, Film and Television, Henan TV's "Business Information Channel" was renamed as "Huanteng Shopping Channel". In 211, Henan TV station began to make a comprehensive revision of the program "Happy Shopping", and prepared to rename the "Business Information Channel" as "Happy Shopping Channel" and start broadcasting.

in July, 212, in order to realize the brand and scale leap-forward development of TV shopping, Henan Tianyi TV Shopping Co., Ltd., a brand-new TV shopping platform jointly funded by Henan TV Station and Henan Cable TV Network Group Co., Ltd., was established. As a professional TV shopping company under Henan TV Station, it is fully responsible for the market operation of Huanteng Shopping Channel of Henan TV Station, such as product development, program production, telephone ordering, logistics distribution and after-sales service.

in October p>215, this channel stopped broadcasting. The new rural channel of Henan TV Station was officially launched on June 9, 26. Its main task is to serve the three rural areas, pay attention to the countryside, care for agriculture, care for farmers and care for rural workers, and provide publicity services such as current politics, market, scientific and technological information, culture and entertainment, film and television drama, and legal system for agriculture, rural areas, farmers and rural workers. The New Countryside Channel broadcasts 24 hours, with the main programs including News Line 1, Village Chief's Exchange, Getting Rich and Recruiting Fresh, The Ninth Projection Room, Heroes' Club, The British Association Theater, The First Choice Theater, The Movie Lianliankan, and The Local Voice Theater. There is always something for you on Henan Channel 9.

channel concept: serving "agriculture, countryside and farmers", building brand, people-oriented, pragmatic and innovative.

channel nature: a comprehensive channel featuring the word "agriculture".

development vision: integrate resources, communicate urban and rural areas, and build an authoritative and practical agricultural media platform.

publicity strategy: build influence with programs, win reputation with services, expand audience ratings with activities, and comprehensively enhance profitability with integrated marketing.

business strategy: give priority to one industry, with five items at the same time. Harmonious * * * students, mutual help * * * wins.

advertising management is the main business, and activity management, column management, program secondary development management and brand management are carried out simultaneously.

audience positioning: based on counties and townships, radiating rural areas and influencing cities.

program positioning: professional positioning, public perspective; Authoritative attitude, information housekeeper;

variety shows and operas; Urban-rural interaction is popular and practical.

Style orientation: interpreting the authority of policies; Practicality of publishing information; Fashion of expression form; Popularization of communication effect. Henan TV Network Live Channel is a comprehensive network TV channel covering news, information, entertainment, services and other columns under Henan TV Station, and it is the first network TV live channel in Henan. At present, dozens of information collection stations have been established in more than 1 counties and districts in the province to realize the first-time transmission of news information.

the live webcast channel of Henan TV Station relies on the elephant live webcast platform to form a three-legged program system of "news information+people's livelihood service+variety entertainment". There are livelihood information programs such as Elephant News Eye, news entertainment programs such as Catch the Big Event, current affairs commentary programs such as Old Fan Telling Things, reality show such as Xing Yao Zhongyuan, talent interview programs such as Happy Dream Show, variety show such as the most beautiful Henan people, people's mediation programs such as parents' short stories, children's follow-up programs such as I am in charge today, and urban emotions.

tap your finger, the world events are all in the cloud window, live broadcast, fast! Subverting the traditional mode and boosting the internet plus era, a huge professional TV team will create wonderful products that will be concentrated at your fingertips! The future market will integrate your TV box, mobile phone, tablet computer and Internet! Point the clouds and look at the world! The live webcast channel of Henan TV Station will win the future with you! Henan Mobile TV was established in 26 and operated by Henan Radio and Television Mobile Digital TV Co., Ltd., which was established by Henan TV Station and Henan Cable TV Network Group Co., Ltd. Have outdoor channels, mobile channels and radio and television channels. It is broadcast on buses, official cars, taxis and private cars in Zhengzhou. More than 1,7 mobile TV terminals have been installed on more than 8 main lines of more than 1,5 buses in Zhengzhou, including Zhengzhou Bus Rapid Transit System, covering more than 1.2 million people every day. Henan Mobile TV Channel broadcasts 16 hours of programs for passengers from 6 am to 22 pm every day. Because mobile TV signals are transmitted instantly, CCTV news programs are switched in real time for about 1 hour every day. According to the company's development plan, mobile TV channels will be opened in 18 cities in Henan province, so that mobile TV program signals will cover the whole province.

Zhongyuan Netscape is the only official website hosted by Henan Mobile TV Channel. In 213, information was transmitted to the society through new carriers, new channels and new means, such as broadband Internet. Zhongyuan TV is an important carrier of Henan Mobile TV Channel in the field of new media, and it is the core of realizing the integration of three screens. It has the network communication rights of all copyrighted programs of Henan Cable TV Network Group Co., Ltd. and Henan Mobile TV Channel.

Three-screen integration of Henan Mobile TV: that is, the integration of three networks, from "line"