The ecological social platform on the land coast has been built, and all players are closely connected.

In ancient times, flying pigeons passed books and geese passed on their feelings. Even though they are thousands of miles away from Qian Shan, no matter how far they are, they can't stop the communication and exchange between people. Netease's first strategic mobile game "Land of the Earth" carries the joys and sorrows of more than 5 million strategic enthusiasts through its perfect social system, and has created a social benchmark for SLG mobile games in the era of mobile Internet.

Breaking through SLG's social dilemma and establishing players' social ecology

After adding the function of alliance chat sub-channel, the place of rate has been recently increased? Contact person? Function, further improve the social system of players in the game, and get the unanimous praise of the majority of strategy lovers. Compared with end games, fragmentation and lightweight game features have always been a major difficulty in the socialization of mobile games, and the socialization of games has also been a pain point of SLG games for many years. "The Coast of the Earth" makes full efforts from various angles, not only establishing three public chat channels of the world, countries (nearby players) and alliances (countries), but also realizing barrier-free communication for all-service players; In addition, a two-way mail system of peer-to-peer personal mail and peer-to-peer alliance group sending is established, which perfectly matches the characteristics of SLG games and provides protection for players' strategic command, private communication and other needs.

The Rise of Alliance Socialization and the Expansion of Social Network

It is not only the richness of channels and functions, but also the convenience of socializing in the game. Not only provides a voice social system for players intimately, but also allows players to talk in real time unimpeded; It also provides chat sub-channel function in the alliance, which is comparable to the functions of IM software chat group and discussion group. It provides a more private, convenient and directional social demand for the huge alliance system, so as to adapt to the characteristics of SLG games in which multiple legions of an alliance cooperate with each other and operate independently. At the same time, through the continuous excavation of alliance socialization, the unique social relationship network has been successfully developed, and the player's sense of team honor has exploded. Recently, dozens of server alliances have produced promotional videos, in which players spontaneously demonstrated the team culture and social crystallization of the alliance, extending the unique alliance social culture of Land of Ratios.

Online and offline communication, improve social ecology, and reach more points.

Just as space is part of QQ, friends circle is part of WeChat. Sun? Culture is also an indispensable part of China's social ecology. From the tactical combination of basking in military commanders to basking in alliances and players' experiences, under the dual promotion of game guidance and players' spontaneity, The Coast of the Earth is the most important link in social interaction? Share? To the extreme. In the game, players can not only review their own battle reports at any time, but also view the battle reports of alliance players in the alliance interface, constantly analyze and discuss, and optimize the collocation. This habit has successfully continued offline. Hundreds of thousands of military commanders share tactics with each other in forums and post bars, forming a unique local handsome culture! There is also a personal power interface in the game, where players can freely share their biographies with friends, causing players to forward them crazily!

From the most primitive demand satisfaction to the most humanized function improvement; From the difficult rewriting of mobile game socialization to the breakthrough of SLG social lack; From the construction of social relationship network to the establishment of perfect player social ecology, in less than a year, a whole set of SLG mobile game social system has been built from scratch, bearing the social virtual intersection of more than 5 million players, once again breaking through the self-refreshing industry benchmark.