Joke Collection Website - Bulletin headlines - How to promote men's cosmetics
How to promote men's cosmetics
Most of the previous cosmetics advertisements were suitable for both men and women, so it can be seen that there were not many advertisements aimed at men. In the future, we should try to distinguish it from women's cosmetics in packaging and advertising. For example, clearly marking certain ingredients in the product on the package is particularly helpful for male skin or male physiological characteristics, which makes buyers feel different from female cosmetics; It is necessary to make a breakthrough in packaging form and color, and strive to highlight the elegance, masculinity and stability of men; In advertising, we should also abandon the model of female cosmetics, and advertising words should make more fuss about caring for men's health, sports, respect and personal charm.
2. The consumer guide is convenient for men to buy.
Men and women have different needs for cosmetics, and the shopping environment should be different, but now most cosmetics stores or counters are set up specifically for women. Men and women sell cosmetics together, so it is difficult for men to get professional guidance when buying cosmetics, which makes many men feel embarrassed or unaccustomed when buying cosmetics and consulting in this environment.
The survey shows that most men's cosmetics are recommended by their wives or relatives and friends. Therefore, strengthening advertising, making more women understand and know men's cosmetics, and adopting various means to sell men's cosmetics through women should receive unexpected results.
In addition, setting up men's cosmetics counters in supermarkets or setting up men's cosmetics stores is also one of the good sales directions.
At present, in the international cosmetics market, men's cosmetics has become a new category, and it is becoming more and more popular. In recent years, many famous companies have successively launched men's cosmetics series, which are quite popular with the target population.
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