After the "Lao Tan Sauerkraut" incident, spokesperson Wang Han was scolded. What do you think of this?

Wang Han was once the spokesperson for Tongyi Laotan Pickled Cabbage and Beef Noodles. "This is so sour and refreshing," Wang Han said, holding an advertisement for Laotan pickled cabbage and beef. In the TV era, the advertisement went crazy and made the Uni-President Laotan pickled cabbage noodles quickly become popular, becoming the second largest category of instant noodles, second only to Master Kong's braised beef noodles.

After the "Laotan Sauerkraut" incident, spokesperson Wang Han was scolded

At the CCTV 315 party, the inside story of Laotan Sauerkraut Beef Noodles was exposed. The production of sauerkraut can be said to be very It's unhygienic, the brewing is done in pits, and some workers wear slippers and some are barefoot. Now looking back at the slogan of Laotan pickled cabbage "Laotan craftsmanship, fermentation in full time" is really quite embarrassing. Seeing such a production pipeline makes many netizens very angry. Isn't this deceiving consumers?

Netizens’ anger towards the product was also directed towards the product’s spokesperson, the well-known host Wang Han. Wang Han has been the spokesperson for Lao Tan Sauerkraut before, and he is also quite influential. He has endorsed this product for a long time, especially his endorsement words are quite brainwashing, which has left many netizens with deep memories and reminded them of Lao Tan Sauerkraut. It’s hard not to think of Wang Han with the pickled cabbage noodles. He is really bound to this bowl of noodles.

When the production of Laotan Pickled Cabbage Seasoning Pack was exposed, many angry netizens went to Wang Han’s comment area to vent their anger. Some netizens left messages in his comment area: Brother Han is old Make some pickled cabbage noodles and some junk food. Some even asked Wang Han to stand up and apologize to netizens, and the words in the comment area were very unsightly. They were all voices boycotting Wang Han. It was obvious that netizens were really angry.

Wang Han only endorsed the product and did not go to the processing factory to investigate

According to netizens, Wang Han once endorsed Laotan sauerkraut, and netizens revealed that Wang Han was filming an advertisement for Laotan sauerkraut. At that time, he couldn't help vomiting after the filming. This made many netizens question, why do they still endorse something when they would vomit after seeing it?

As the photos continue to spread, Wang Han's image is also falling in the hearts of the audience. He is also the mainstay of Hunan Satellite TV. He has always given the audience an amiable image, so many people have a negative impression of him. There was no doubt about the things he endorsed, but he didn't expect that Wang Han would actually cheat on the products he endorsed. Isn't he afraid that this matter would be exposed by netizens and it would affect his image?

In the face of consumer doubts, Wang Han's fans also gave an explanation. It is said that Wang Han could not eat instant noodles due to physical reasons when filming the commercial, so he would vomit the instant noodles after filming. came out, and Wang Han probably didn't know what would happen to the sauerkraut inside, because after all, Wang Han was only endorsing the product and did not go to the processing factory to investigate.

Endorsements are risky, and both celebrities and brands must be more cautious

On February 7, 2022, the "Guidelines" recommended that advertising spokespersons and their agencies should be cautious before launching advertising endorsement activities. , review the categories of endorsed goods or services and advertising content; be required to use goods or receive services before recommending and proving them; fully understand the credit status of advertisers, and prevent the risks of endorsement activities involving seriously untrustworthy companies, etc.

At the same time, the "Guidelines" remind advertisers to carefully select spokespersons in advertising endorsement activities; choose spokespersons suitable for product or service promotion; proactively provide endorsement products or services to advertising spokespersons for use; once it is discovered that advertising spokespersons have In case of illegal crimes, violations of public order and good customs, or situations where endorsements are prohibited by laws and regulations, timely measures such as suspension and withdrawal will be adopted to stop the release of endorsement advertisements to reduce the negative impact on the brand.