"New Farmers", the New Engine of Rural Revitalization and Development

New farmers ",the new engine of rural revitalization and development.

With the transformation from traditional agriculture to modern agriculture, the pattern of "agriculture, countryside and farmers" is undergoing positive changes. In this context, a large number of "new farmers" groups began to emerge, and they became a new force to lead new farmers, develop new countryside and support new agriculture, completely subverting the previous image of farmers "facing the loess and facing the sky". With their wisdom and sweat, "new farmers" have injected vitality into rural revitalization and opened up a remarkable and vast new world.

"New farmers" generally refer to entrepreneurs who are under 45 years of age, have college education or above, devote themselves to the new era of rural revitalization, master new modern agricultural technologies, have new concepts of green development, create new formats of consumption upgrading, fulfill social missions in agriculture-related fields, and assume new responsibilities in related industries. In rural Anhui, a large number of "new farmers" are active. They act as anchors, play photography, run homestays, and develop special species breeding ... They paint bright colors for the rural revitalization picture with hard-working hands and become the new engine for rural revitalization and development.

"New farmers" are the leaders of industrial revitalization. Compared with traditional farmers, "new farmers" are well informed, have a deeper understanding of market economy and have a unique understanding of rural industrial development. For example, Fang Chaoyang, a retired soldier from Tianlai Farm in Chengkan Town, Huizhou District, Huangshan City, relied on rural tourism resources to transfer land 100 mu, introduced high-quality fruit varieties such as grapes, pitaya, kiwifruit and citrus, registered Tianlai Farm, and built a rural eco-tourism industrial chain integrating fruit picking, tourism, research and leisure, which led more than 30 villagers to increase their income and become rich.

"New farmers" are promoters of new technologies and new varieties. In terms of industrial development, the "new farmers" pay attention to the application of new agricultural production technologies, introduce excellent new varieties, improve product quality and scientific and technological content, and inject surging momentum into rural revitalization. For example, Liu in Shigang Village, Huizhou District, Huangshan City, Anhui Province, with the development of red tourism in Shigang, the number of tourists is increasing. Liu is a post-90s generation, and he came up with the idea of developing his hobby into an industry. With the support and help of the village, the 3-mu fleshy base has developed rapidly this year, and hundreds of varieties have been cultivated.

"New farmers" are "salesmen" of agricultural products. Traditional farmers often only care about planting, regardless of sales, which greatly affects their planting efficiency. "New farmers" are different. They pay great attention to sales, not only offline, but also online. They promote and sell local agricultural products in the form of live broadcast and "short video+agricultural products", which is the specialty of "new farmers". As more and more "new farmers" return to the countryside and become the new engine of rural revitalization and development, rural revitalization is just around the corner.