Joke Collection Website - Bulletin headlines - How to promote the Beijing-Hangzhou Canal Friendship Association?
How to promote the Beijing-Hangzhou Canal Friendship Association?
In the past ten years, XX Real Estate Development Co., Ltd. has gone through a brilliant decade. In the past ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing Excellence and benefiting the society" and the architectural concept of "people-oriented, integrating heaven and earth", making unremitting efforts to contribute a beautiful living space to the society, and at the same time creating a business elite represented by General Manager XX, a "China MBA hero". The modern city of XX is the masterpiece of XX company at present, and its completion will bring revolutionary business ideas to XX. Therefore, the start of the project is not only a major event for XX company, but also a major event for XX business community. The profound cultural background of XX company in the past ten years has created today's XX club, and its establishment and start-up also marks the beginning of the company's new course. Holding this 10th anniversary celebration and the launching ceremony of the club will not only celebrate many happy events, but also create a wider world with the help of development.
I. Purpose and significance:
The tenth anniversary is a milestone in the development of an enterprise, and it is timely to review history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate image and brand. With the help of the activity platform, publicize that General Manager XX won the "China MBA Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city.
Second, the theme and slogan:
Main slogan: gather modern business heroes online-the slogan adopted echoes the theme of XX modern city promotion, highlighting the distinguished position of participants in the modern business world and indicating that this is an elite gathering.
Reference slogan: 1, the concentrated source of business heroes
2. Remodeling modern commercial civilization
Three. Time: July 25, 2000 (to be determined);
Venue: XX Golf Course of XX Hotel (press conference and meeting place)
Four. Target and scale of activities:
The main target of this activity is outstanding high-level figures and customers with spending power and purchasing power in XX business circle. In order to play the role of media and oral communication, a certain number of journalists and owners of projects developed by the original XX company (such as XX Bay, XX Garden, XX, etc.). ) be invited.
1, XX business leaders (number)
2. Expected major customers (number)
3. Number of owners in 3.XX Bay
4, news media reporters (number)
5. Number of employees in 5.XX Company
6. Agency staff (number)
Total: How many people?
Verb (abbreviation for verb) Organization and content of activities:
The activity arrangement is roughly divided into three parts, namely, the press conference in the morning, the golf tournament in the afternoon and the banquet in the evening. Various forms. Rich in content.
1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by XX Entrepreneurs Association and undertaken by XX Company.
2. This activity is aimed at XX enterprise leaders, prospective customers, owners, friends in the news media, employees of developers and employees of agency companies.
3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:
A press conference: invite the leaders of XX Entrepreneur Association to speak, and the representatives of developers will review the achievements of the enterprise in the past ten years and introduce XX project and XX club. It is suggested that an authoritative person with experience in establishing a famous club in Guangdong or a celebrity belonging to a club be invited to talk about the club.
B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, the contestants deepened their friendship, promoted exchanges and enjoyed the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.
C. Friendship Banquet: The purpose of the banquet is to bring the emotional distance closer in a relaxed atmosphere. At the banquet, business leaders will award prizes for the contest and recommend XX projects. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.
4. The general process of the activity is as follows:
Attendance of participants (XX Hotel) → Press conference (speeches by leaders of XX Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest House and XX Hotel) → noon work and rest (XX Hotel) → Golf Competition (XX Golf Course) → Friendship Banquet (leaders' summary speech, banquet get-together, awards and project recommendation interspersed in the above activities, XX Hotel) → End of the whole day.
Organization channels of intransitive verbs:
XX Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other ways have been added.
1. The concept construction book and invitation letter of this project will be distributed to members of the association and media reporters by direct mail in the name of XX Entrepreneur Association.
2. The developer invites his business friends and customers in XX Bay by letter or telephone.
Seven, publicity methods:
This activity mainly selects XX, a famous magazine in real estate industry, and XX Morning Post, a newspaper with the largest circulation and the greatest influence in XX, and effectively promotes it in combination with the live promotion of TV programs.
1, pre-event publicity:
1. "XX" released a preview of the event, introducing XX Company and XXX Club, and "China MBA Hero", the general manager of the company, focusing on XXX Modern City in a soft form.
B, combined with the project image publicity, the back edition of XX Morning Post published an announcement, and introduced XXX General Manager and XXX Modern City with pictures and texts.
Distribute sales brochures and invitations by direct mail.
2. On-site promotion:
A. Press conference: state the performance and show the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.
B. Golf competition: The golf course passes through the arch, and the publicity cloth of the project and the club and the advertisement of Shuang Ye are hung, with emphasis on delivery, few but fine, avoiding usurping the host's role and highlighting the elegant and serious leisure atmosphere;
C. Friendship Banquet: distributing promotional materials related to the project and the club. On-site publicity has created a festive and lively atmosphere, symbolizing the glory and thriving achievements of the enterprise for ten years, and indicating the smooth success of the event.
3. Post-event publicity:
"XX" reported the event and announced the winners.
B. The full-page article on the back page of XX Morning Post, combined with photo reporting activities, published this list and introduced the modern city of XX.
D, XXX Golf Club will launch TV programs to guide the audience to pay attention to the modern city of XXX.
Eight, material preparation
Project content requirements and description, completion time, notes of the person in charge of implementation and tracking.
1 invitation letter to press conference
Arches, banners, backgrounds etc. Are arranged at the scene.
2 golf shuttle buses
The site is decorated with arches, Shuang Ye Yilabao and so on.
Prizes, medals and certificates
Tea and cakes
3. The background and banners arranged in the venue of the fraternity.
4 Folding of other materials
Poster; playbill
Loushu
Club information
(The specific operation time and quantity depend on the situation)
Nine. cost budgeting
Project Content Unit Price Quantity Amount Remarks
1 invitation letter to press conference
Guo Da hotel meeting room
Reporter invitation
Site layout
Media advertising release
2 Golf course leasing
award
Flights (or buses, trains) between the two places
Site layout
3 Social Club Banquet Hall of Guo Da Hotel
Site layout
4 Folding of other materials
Loushu
Club information
Poster; playbill
Total:-
(The specific amount depends on the operation and implementation)
X. effect evaluation:
1, press conference is a powerful means of news reproduction, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.
2. The golf tournament is fashionable and elegant, and it is more interesting to adopt the competition form. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the noble style and excellent activity organization ability of the club.
3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities.
In the final analysis, the task of this activity is to establish a good image of the project, attract potential customers, and achieve the purpose of promoting XXX modern city. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly.
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