Mid-Autumn Festival WeChat official account marketing copy

Mid-Autumn Festival WeChat official account marketing copy

The Mid-Autumn Festival is coming, and many friends are asking about the marketing activities of WeChat during the Mid-Autumn Festival. Below, I will sort out the marketing copy of WeChat official account about Mid-Autumn Festival for you. I hope these little schemes can help you.

Mid-Autumn Festival WeChat official account marketing copy

1, creative activities

Creativity is the most basic standard that every planner needs to have. As a qualified WeChat official account marketing planner, you need to be "half-hearted": confident, determined and persevering; Creativity and willingness.

It is important to have your own unique creative thinking. If you really don't know how to do it, you can set yourself a goal and give yourself a little pressure, such as coming up with 30 ideas a day, or you won't eat, but force yourself. Only in this way can we successfully write a good creative marketing plan for Mid-Autumn Festival and make young WeChat users who pursue fashion feel refreshed.

Xiao Zhao believes that we can do it from the characteristics of WeChat public platform and the implication of Mid-Autumn Festival. To give a simple example, consumers can float some Kongming lanterns when they open the corporate WeChat public platform. By clicking on Kongming Lantern, users can play solve riddles on the lanterns in the lantern game, guess how many riddles can get a delicate moon cake, and share the results with WeChat friends circle, so they can also get customized moon cakes.

2. Activity preparation

To prepare the marketing plan for the official account of 20021Mid-Autumn WeChat, you must first collect relevant information, industry information and competitors' information, understand the market situation, understand the background culture of Mid-Autumn Festival, and make corresponding data reports, so as to make the planning of this Mid-Autumn WeChat activity reasonable and make your marketing plan targeted.

So far, I believe many companies have begun to plan this Mid-Autumn Festival WeChat marketing campaign. Obviously, the market competition of the whole industry will be very fierce. Take the catering industry as an example. In the past 20 years, catering stores have expanded rapidly. If you want to break through the tight encirclement and start brand characteristics through WeChat marketing activities, you must know what preparations your opponents have made, how to deal with them and how to innovate. Several restaurants nearby are having Mid-Autumn Festival discounts. Not only is it meaningless for you to discount again, but you will also fall into vicious competition. What you should think about is how to make something different and attractive from others.

3. User participation

Why is WeChat marketing so popular? I believe that the first reason that everyone thinks of is that it is interactive. Xiaomi has been very successful in this respect. Xiaomi's WeChat public platform has 9 customer service staff, which is equivalent to a small team. However, many companies don't even have customer service staff. If they still can't interact well with WeChat users during the Mid-Autumn Festival, then the Mid-Autumn Festival WeChat marketing will be difficult to succeed.

4. Promotion time

The promotion time of activities is usually ignored by many planners. This is actually a very important factor. What's the difference between doing activities in the morning and at night? Perhaps many planners have never considered such a problem at all, but this is precisely the focus of Mid-Autumn Festival marketing. Imagine, what is the time period when consumers use it most frequently? Office workers are generally not in the mood to watch on their way to work from 00: 00 to 00: 00 in the morning, and students who are still on summer vacation probably haven't got up yet. Eight o'clock to eight o'clock in the evening is just the time for everyone to rest, entertain and relax. If you play an interesting game for the upcoming Mid-Autumn Festival, many people will be happy to participate.

5. Promotion channels of activities

A good Mid-Autumn Festival marketing activity, if the promotion channel is not good, users simply don't know. At this time, we need to use some WeChat marketing software, such as mass messaging software, WeChat group management software, one-click forwarding software and so on. Using these softwares can spread activities quickly, get a lot of attention and achieve the effect of detonation. You can go to Jin Mall if necessary.

6, activity effect statistics

The specific statistical form, what effect is analyzed, what data is used to reflect the brand influence, and whether the marketing effect of WeChat is counted by days or hours, all need careful analysis and thinking. After the statistics are completed, summarize the lessons of success or failure as the basis for the next brand promotion, so that all WeChat marketing activities are continuous, rather than separating the marketing plans of Mid-Autumn Festival and National Day.