Under the upsurge of "camping", how can activists create a camping theme marketing activity?

In 2022, activity companies may not be overwhelmed by the epidemic, but it may also be cross-border competition in campsites. With the popularity of the outdoor trend camping life experience reality show IP such as "Let's camp together", a "camping tide" began to set off. Recently, Ctrip released the "May Day Holiday Travel Trend Forecast Report" in 2022. The data shows that the camping travel orders during the May 1 holiday increased by five times compared with the Qingming holiday, and the average daily search volume of related keywords in the station increased by about 1 times compared with April. On the other hand, in the era of epidemic normalization, people have been trapped in fast-paced cities for a long time, and they are increasingly eager to get close to nature and breathe fresh air and relax in green mountains and green waters. At the same time, various "camping+"modes are constantly emerging, such as "camp+car", "camp+sports" and "camp+offline activities", which make camping present multiple elements and become more and more hot. In fact, the combination of camping and offline activities began as early as a few years ago, and mainstream customers such as car companies and real estate enterprises will plan different camping theme activities according to customer group attributes. Now, the camping craze is coming, let's take a look at what new creative ways to play in the camping+offline activity mode. 1, New BMWX3/ New BMWiX3 Camping Listing Conference Location: Fansens Camp on Sichuan Passage crosses from the city to Shan Ye. In the natural beauty of Jin Feng's spiritual practice and Qingxi Bihe, my impetuous heart was calmed down, leaving only a happy holiday time. There is not only work in life, but also poetry and distance! Great x, great yourself! The launch conference of BMWX3/ the new BMWiX3 camping version officially opened: you come to experience an amazing journey. The whole conference was mainly divided into six parts: exquisite tea break, listing release, camp dinner, bonfire party, deep test drive and outdoor experience. Only the senses lead, and the new BMWX3 multi-quality details make the senses happy, making each journey more and more extraordinary. At the same time, according to the needs of activities, the camp area is divided into: dining area, accommodation area, tea break area, photography area, leisure and entertainment area and washing area. 2.azazel Deep Blue Series New Product Launch Venue: The location of the Star Camp in Shenzhen Xingyu is very special, and it is no longer a boring hotel-style launch conference. In order to launch azazel dark blue series grandly, Ganlu Group held a conference with great experience in Star Camp. The sense of ceremony and atmosphere is instantly filled! LIVESHOW and LIVEBAND create an outdoor atmosphere in Starlight Glimmer. Good wine with music is simply to enjoy life. The scene created a unique "wild luxury" conference with the theme of blue starry sky. The activity was deliberately started in the evening, and the evening sky was dotted with rays of sunset clouds, which seemed to be making a final farewell to the hustle and bustle of the day. Wandering in the green camp, breathing freely and closing your eyes, everyone's thoughts and senses seem to have crossed to Chile 20 thousand kilometers away, quietly waiting for the arrival of the starry sky overhead. In order to enhance the experience of the whole event, the organizer specially visited Li Xinyong, a well-known post-90s travel blogger with about 600,000 fans on social platforms. He began to challenge travel at the age of 65,438+09, traveled in 95 countries around the world, and created many maverick travel works. At the scene, he shared his experience of traveling in Chile with all the guests. Accompanied by a trio of food, wine, music and bonfire, this conference with the theme of wild luxury camping is getting better and better, and all the guests have more yearning for this land of Chile and a strong sense of live experience. 3, UNI-KiDD "full 0 anxiety" camping listing conference venue: Old Town of Lijiang camping to buy pure electric vehicles, short battery life, long charging time, stable and safe battery in extremely cold and hot environment, while buying fuel vehicles, cars with strong driving experience are often discounted, especially recently, oil prices have risen one after another, and wallets can't afford it; If you want better economy, you usually have to compromise on motivation. Such "anxiety" is always accompanied by the process of users buying and using cars. So, is there a good solution? Changan Automobile gave a positive answer through an immersive camping conference, which made consumers look forward to the "zero anxiety" car experience brought by UNI-kid. At the launch conference, Changan UNI-kid successfully completed the extremely cold and hot challenges under the witness of users and the media. Wei Xiang, project manager of Changan UNI-KiDD, said: "We can successfully complete the challenge because we have made' double insurance' for the battery temperature in both low and high temperature environments." 4. The 1st Greater Bay Area Camping Festival and bambini New Product Launch Venue: Luofu Mountain in Huizhou is the first anniversary of bambini's revival. Everyone gathered in Luofu Mountain in Huizhou to participate in this camping theme carnival. The first Greater Bay Area Camping Festival and bambini New Product Launch Conference were jointly sponsored by bambini, a fashionable outdoor clothing brand, non tabbit×all is forgible Camp, which is known as "Mount Fuji in Guangdong", and Triangle Camp, one of the "drums" of camping culture, with the assistance of Xiaohongshu Camping Commune. At the same time, this new product launch conference is carried out in the creative form of outdoor catwalk. The brand-new "Urban Outdoor" series explores the integration of "city" and "nature". The new series not only adapts to outdoor functionality, but also meets the aesthetic needs of the city, showing new trend items suitable for various occasions. At this historic moment, why did bambini choose such a special way of camping in the wild? The sky is a quilt and the ground is a seat. Find a quiet place, get close to nature under an awning and break the boundaries of nature. This is in line with the lifestyle advocated by the brand "Play with you until you grow up", so that parents can join their children as playmates and enjoy a more confident, comfortable, young and fashionable parent-child way with their children. 5. Hainan Agile Clear Water Bay Beach Camping Party Location: Agile Clear Water Bay Hainan Agile Clear Water Bay Project combined with Hainan's warm climate and natural resources, held a beach camping party with the theme of "SECONDLIFE". Create a seaside party for outdoor camping enthusiasts, trendy young people and car owners. Beach camping, starry movies, sunshine, beaches and waves can be enjoyed by more than 100 people, providing customers with a unique seaside style and catering to the needs of young customers. At the same time, we will set up four interactive game sessions: pedal surfing, beach throwing, beach croquet and ball challenge, and enjoy surfing in Agile Clear Water Bay in 2022. So the question is, have you ever planned a camping-themed activity before? Welcome to leave a message below.