Pharmacy Goddess Day Creative Activity Plan

2022 Pharmacy Goddess Day Creative Activity Plan

In order to ensure the solid implementation of the activity, we need to formulate an activity plan in advance. The activity plan is a written plan formulated after comprehensively considering the factors related to the activity. . What formats should you pay attention to when writing an activity plan? Below is the creative activity plan for the 2022 Pharmacy Goddess Day that I have collected and compiled. It is for reference only. Let’s take a look.

Pharmacy Goddess Day Creative Activity Plan Part 1

1. Promotional background

80% of drugstore consumers are elderly, half of whom are female consumers. Therefore, for Women's Day is coming soon, so we want to organize a drug store's Women's Day to increase sales and strengthen its external image.

2. Promotional objectives

1. Drive performance at the beginning of the year

2. Expand influence and shape the image of the pharmacy.

3. Give back to new and old customers and society.

3. Activity theme

Caring for women’s health

4. Promotion time

3.5-3.9

5 , activity methods

Discounts and gifts

6. Promotional content

Activity 1: Give away profits and give away health

During the activity period, go to We offer a 10% discount on all female medicines purchased in this store.

Activity 2: Consideration brings health

Anyone who purchases medicines in our store for a total of more than 100 yuan at one time during the event will be given a senior service card for door-to-door service. The starting number is Four times, plus one for every additional 100 yuan, up to ten times.

Activity 3: Caring for health

Anyone who purchases medicines in our store for a total of more than 500 yuan at one time during the event will receive a special physical examination card for women as a gift.

7. Promotional publicity

1. Store layout: banners, display boards, hanging flags.

2. Flyers, DM sheets, TV.

8. Activity budget

(omitted)

9. Activity attention

1. Staffing

2. Budget control

3. Operation monitoring

4. Summary of the creative activity plan for the Pharmacy Goddess Day Part 2

1. Promotional theme:

Women’s health, happiness and enjoyment.

2. Promotional purposes:

1. To increase the visibility and reputation of the product, enhance the corporate image, and increase product sales.

2. Take advantage of the situation to build momentum, expand the momentum, and exchange small efforts for greater rewards.

3. Through promotional activities, let consumers recognize and purchase by name.

4. Increase the promotional effect and increase the market share of the product.

3. Promotion target:

Adult women.

4. Promotional goals:

Through this public relations promotion activity, the brand awareness and reputation will be increased to above 90 and 85 respectively, and the target women above 60 will become long-term user.

5. Promotion scope:

Jinan urban area

6. Event time:

March 8, 20xx.

7. Event location:

Quancheng Square.

8. Purpose of the event:

Two-way communication, everyone participates.

9. Activity slogan:

Women’s health, happiness and enjoyment!

10. Promotional form and content:

1 .In the early stage, a small advertisement (back cover banner in the "Family Life News" on March 2, 20xx) was used to inform consumers that "Hainan Health Tangduoer Capsules will be launched on March 8, 20xx (Women's Day). Carry out an "888" hunting activity in Quancheng Plaza to find lucky women with "888" in their birthdays, as an introduction to attract consumers to actively participate, and indicate that there will be exquisite gifts and on-site giveaways (optional). Consider giving the "888" lucky women a special discount card, which can be made into a business card, and you can enjoy a 18.82% discount on Duoer capsules in various pharmacies in Jinan City)

2. In order. To save costs and achieve good publicity and promotion effects, you can consider placing a full-color advertisement in the "Family Life Newspaper" on March 7 (only about 15,000 yuan including giving away 15,000 newspapers), and then use 15,000 A copy of "Family Life News" was given to 15,000 target consumers in the promotion event on March 8 (if there are special marks on the advertising page, such as coupons, etc., you can get a 20% discount by cutting out the coupon and purchasing it. etc.), it is possible to encourage more than 80% of the target consumers to purchase, which can not only have the effect of advertising, but also have the effect of actual promotion.

3. The Yangshengtang office organizes promotions. Personnel distributed the "Family Life Newspaper" around the Quancheng Plaza event, and wore ribbons to directly target the target consumers (when distributing, it is only distributed to women of adult age or above, and it is necessary to supervise the personnel not to distribute it randomly)

4. In the name of "Hainan Health Tangduoer Capsule", "Family Life Newspaper" and "Jinan Women's Federation", come to *** to organize and plan the "I spend money, you read the newspaper" activity, which is both "publicity three On "Women's Day", Hainan Healthy Tangduoer Capsules were also promoted, and Family Life Newspaper and Jinan Women's Federation were willing to support it. It was a "win-win strategy" for the company to win.

5. In order to avoid the event being dull, you can Organize some entertainment activities by yourself, such as: everyone sings songs, everyone dances, Duoer provides you with a good stage for consumers to participate, and provides consumers with small gifts as rewards, and inserts some in the middle. Questions and answers about Duoer capsules and on-site hot sales activities, and the "888" lucky woman prize redemption event at the end or at noon (it is best to set it at a more appropriate time period)

6. Rent stereos, TVs and Colorful arch balloons, etc. are used to create excitement and momentum for the promotional activities in order to attract more female consumers to come and watch and participate in the activities.

7. Call "Qilu Evening News", "Jinan Times" and "Jinan Times" in a timely manner. "Life Daily" and the "news hotlines" of various TV stations and radio stations provide news clues, implement news follow-up reports, make free advertisements and publish them in various media in a timely manner, and the "Family Life Daily" will make special reports

8. After the event is successful, write the event planning process into a case and submit it to "China Business News" or "Sales and Market" to promote the "Hainan Health Hall" to become popular again in 20xx and let the remaining heat of the event continue.

11. Advertising copy:

1. Title: I spend money, you read the newspaper

“Women’s Day” is coming, Hainan Health Hall Pharmaceutical and Family Life Newspaper and Jinan Women's Federation jointly held the "I spend money, you read the newspaper" event at Quancheng Square on March 8, 20xx. Consumers are invited to participate! In addition, there are rich entertainment activities and Exquisite gifts are waiting for you.

2. Title: "March 8th" search for "888" activity

In order to welcome the "March 8th Women's Day" in the new century, Hainan Yangshengtang Pharmaceutical will hold a In addition to the newspaper giving activities, Quancheng Plaza will also hold an "888" hunting event. Anyone born on August 8, 19X8, is an "888 lucky woman" and will receive exquisite gifts or free medicine.

Please come with your ID card to participate in the "888 Hunting Activity"!

12. Cost budget:

Serial number, name, price, quantity, cost (yuan), remarks

1. Venue rental 6,000 yuan/day for 50 square meters 6,000

2. Rental of tables and shelves 2,000 yuan/day 1 set 2,000

3. Advertising printing 2,500 yuan/frame 2,500

4. Helium balloons 500 yuan/day/2 pieces 1000

5. Colorful arches 600 yuan/day/piece 1 600

6. Discount Card 0.5 yuan/card 2000 1000

7. Family life newspaper 3500 yuan/time 3.2 columns 1 time 3500 comes with 15000 newspapers.

8. Rent a home theater for 3,000 yuan per day

9. Banner

10. Mobility fee // 2,000

Total cost: 36,600 yuan

13. Effect prediction:

1. March 8, 20xx is the 91st anniversary of the "March 8th" International Women's Day, which marks the beginning of the new century. The first Women's Day is ushering in. On this day, Quancheng Square will definitely be a hot scene, and tens of thousands of people will gather. In addition, 15,000 copies of newspapers will be given away on site, directly hitting the target consumers of more than 10,000 people, and with the cooperation The on-site hot sale exhibition may turn around 10,000 people into target consumers.

2. This promotion is likely to last for about a month, and is more likely to become a "news hot spot". Some news media will rush to report on it, making Hainan Health Hall shine again in 20xx. , becoming the leader in the market of similar products. Pharmacy Goddess Day Creative Activity Plan 3

Activity theme:

Caring for women’s health, xx is with you

Activity time:

From March X to Increase the number of people?)

Promote repeat consumption by old members (movement-to-sales ratio?)

Attract female customers and build brand image

Activity content:

Free items:

Free membership cards and free birthday gifts for members

Free health manuals

Activity items:

Give away profits and give away health: members of XX Pharmacy enjoy 10% off on products in the gynecology area!

Consideration brings health: 2 yuan for purchases over 58 yuan, and free olive skin care glycerin worth 10 yuan. (Care for your hands)

Purchase 88 yuan or more for 5 yuan and get a free slimming aloe vera gel worth 20 yuan. (Eliminate your acne, dark spots, and scars)

Purchase 138 yuan or more for 7 yuan and get a free eye mask worth 30 yuan. (For wrinkles, eye bags, eye puffiness, and dark circles)

Purchase 188 yuan or more for 10 yuan and get a free facial mask worth 40 yuan. (Whitening, diluting fine lines, repairing skin)

Caring for health:

Female customers with any purchase can receive 1 copy of "Yangshengtang Natural Vitamin E" with their computer receipts. Trial pack. The daily quantity is limited, while supplies last.