Rules for writing slogans

The pragmatic topic of Chinese college entrance examination-slogan writing topic-meaning: Slogans are propaganda and encouraging words written in concise language, and their most basic characteristics are concise language and strong propaganda and encouragement. Second, the requirement of concise language: 1, the number of words. Limited by specific occasions, expressions and the level of information recipients, slogans cannot use longer sentences. Short sentences, few words and accurate expression are the basic requirements of concise slogan language. 2. Text. Slogans are very practical. We should take into account the cultural level, ideological status, life experience and even status of different readers, and try our best to take care of ordinary readers. In the choice of words, we should be easy to understand, clear and accurate, cordial and touching, lively and lively, and try to avoid flowery words, especially polysemy, so as to avoid ambiguity.

3. sentence patterns. The recipients of slogans are generally clear, so simple sentences without subjects are generally used, mostly in verb-object structure, and complex subject-predicate sentences are rarely used.

4. Punctuation. Slogans generally cannot use punctuation (use the title of a book to promote a work and deliver a speech, except for quotation marks of a specific title).

5. Rhetoric. Generally speaking, the audience of the slogan is very clear in advance, so the slogan should consider the popularity of the audience and be accepted by most audiences as much as possible. Then, relatively uncommon rhetorical devices such as synaesthesia, parody and metonymy should not be used. Generally, rhetorical devices such as exaggeration, rhetorical questions and rhetorical questions cannot be used in slogans. You can use popular rhetorical devices such as metaphor, metaphor, analogy, duality, parallelism and repetition.

6. content. The ultimate goal of posting slogans is to create an atmosphere, form a momentum, publicize and inspire the masses, and mobilize the masses to participate. We must be active and healthy. We must be kind and friendly, loved by most audiences, fresh and lively, and lively literature and art, which really plays a role in creating an atmosphere and boosting morale.

Three, write the slogan five points 1. Words should be moderate. For example, eight words like "Wait ten minutes, don't grab a second" clearly tell people to obey the traffic rules. 2. The content should be positive. For example, the propaganda of cooperative medical care "You help me to help the government, cooperative medical care to protect health" and "cooperative medical care is needed by farmers' health"; Promote environmental protection "keep the environment clean and build beautiful homeland" and "beautifying the environment means beautifying our hearts"; Propagandize the principles of "understanding yesterday, grasping today and creating tomorrow", "taking stock of the past, grasping the present and pointing out the future" and "seeking truth for development, benefiting the country and the people and benefiting the future" in the economic census. This language should be very popular. For example, "Clean up pollution and make the city beautiful, strengthen quality from me" is easy to understand, clear and accurate. 4. The sentence patterns should be neat. 5. Speak clearly. For example, the slogan of blood donation without compensation "True feelings flow, blood is interlinked" and "The nation rises in dedication, and life stretches in blood" uses duality: "The blood offered is limited, and the love offered is infinite", "Blood is precious, and the quality of saving lives is higher", "A good person gives a drop of blood, and the sick person removes all worries" and so on, which has left a deep impression and enlightenment: "I wish people a long time and blood is injected. Four intensive trainings

1. Write three slogans for the opening ceremony of the 2008 Beijing Olympic Games. (1), (from the perspective of athletes) to show the spirit of athletes from all over the world.

(2), (from the audience's point of view) show the audience's enthusiastic expectations for athletes.

(3) Show the significance of this sports event (from a historical perspective). 2. Write dormitory slogan 3. Write celebrity slogans

Example of answer

1.( 1) We walked into this affectionate land with a smile.

Full of confidence and enthusiasm, strive for the first place in the Olympic Games.

Beijing hugs you

The ancient nation will always cheer for you.

Enthusiastic Beijing looks forward to your debut.

Beijing is proud of you. You make Beijing more proud.

The history of inheriting Olympic civilization will be remembered forever.

Green civilization is brilliant because of you.

Scientific and technological civilization is carried forward because of you.

The humanistic spirit is sublimated because of you. 2. Beautiful environment. You and I will create a warm dormitory together. * * * Enjoy the warm dormitory. My home is clean and tidy. We rely on everyone to create a civilized, clean and happy dormitory. Be an active and healthy student. 3. Du Fu: Singing always brings sorrow and tears to the people, and still has patriotic feelings. Fan Zhongyan: Surrounded by lakes and mountains, thousands of people are worried and happy. Li Qingzhao: Hundreds of generations of rivers and waves are rushing together, washing away heroes and heroes. The Chinese character "Garden" is full of flowers.