Live, live with quality.

It's late at night, and it's dark all around, and there's no sound. The noisy birds and insects on weekdays have disappeared at the moment, and I don't know where they have gone. I woke up from my sleep again, lying quietly, and my mind was unusually clear. What happened recently came to my mind like a movie. I know I'm a little anxious!

When talking about Huawei's development direction not long ago, Xu Zhijun, Huawei's rotating chairman, said: "Survival, survival with quality." The words are simple, but he mentioned two words, that is, "live." At first glance, I was surprised. As a benchmark for domestic enterprises, Huawei has always been an example for us to learn. Now I can't believe that the goal now is survival, and then quality survival. Before, I didn't quite believe how deeply the market crisis affected big companies, but when I saw the rise and fall of Evergrande Real Estate and Letv Group, I couldn't help thinking of one word, that is, whether it was extremely Thai. Maybe this is the law of development of everything. When you see its prosperity and high spirits, you should also consider its decline. No one will believe that a former real estate tycoon said that he would be lonely.

In real life, there are very few people who send charcoal in the snow, but there are many people who hit people when they are down. When you have unlimited scenery, all the spotlights shine for you. Once you fall off the altar, you become the object of everyone's reviling. After all, I have never won an honor, so I can't imagine their feelings, but I am deeply impressed by what President Xu Zhijun said about "surviving". Since I started my business, I have been working tirelessly to survive, but now I obviously lack the original entrepreneurial spirit. Survival is not a big problem for each of us, but it is not an easy task to survive with good quality.

I once talked to the manager of an enterprise about freedom. At that time, I said that life pursues three freedoms: the first is freedom of wealth, the second is freedom of time, and the third is freedom of spirit. He agrees with this point very much. Although he is nearly 60 years old, he hasn't thought it through yet. Maybe he is modest, or maybe he really hasn't thought about it. Yes, most of us have been pursuing so-called freedom all our lives, but most of us stay at the level of wealth freedom, and few people can achieve time freedom. Some people may say that when I retire, I will have plenty of time to do what I want to do. Isn't that time freedom? The premise of time freedom is to realize wealth freedom. If wealth freedom cannot be realized, then the so-called time freedom is empty talk. Because the economic base determines the superstructure, without realizing the freedom of wealth, all decisions will be constrained, not to mention the so-called freedom of time. For spiritual freedom, it is also an elusive and timely dream.

In today's society, the epidemic is raging, and it is good to survive. If you can live with quality, it will be rare. But in the face of such a big environment, how can we survive with quality? This is a challenge for each of us. As Xu Zhijun, chairman of Huawei, once said to the outside world, "It is clear that we are in the stage of survival, what is appropriate and what is not; Know our future, what we should do and what we should not do. " This is a truth that a transparent person can understand. It is difficult for a person to understand his place in life. Know what you should and shouldn't do. It is important for everyone to know the orientation of life.

When communicating with a manager of Guorun Group, she bluntly said that it is not easy to do any industry now. Because they are in the real estate industry, I casually said that the real estate industry has high profits and should be ok. Who knows, she suddenly spoke. She told me that in the past, the profit may be ok, but now with the increase of materials and labor costs, if the management links can't keep up, the profit rate may not reach 10%. I'm a little surprised to hear that the profit rate is less than 10% after spending hundreds of millions. Is it really so difficult to survive in the market now? On the other hand, I have been in transition, but I have been standing still and hesitating. Perhaps the bigger reason is that you are not enterprising, or the pattern is not open enough.

It's not a big problem for me to survive. The most important thing is how to survive with quality. This is the most important question before me. Looking at the national development plan in 2035, I hope to find a suitable industrial direction on this basis. In the past, when starting a business, a person may walk faster; But now that the society has developed, we need to work together to develop a win-win situation, so if we go together, we may go further.

Life is long, this is Xiu Yuan. Along the way, we always achieve ourselves in constant suffering. Yes, to survive, we must have quality survival. This should not be just a slogan that we hang on the wall, nor should it be just a slogan that becomes a mere formality. But to integrate into our bodies, flow in our blood, and constantly push us forward. Try to live vigorously, just like Xiang Yu, living as a hero and dying as a ghost. This should be an example worthy of our lifelong pursuit!