15 psychological trap in the supermarket

15 psychological trap in the supermarket

The sales process is a psychological war between sellers and customers, and supermarket sales are no exception. I prepared a 15 psychological trap for everyone in the supermarket, hoping to help everyone.

I don't know if you have found that after visiting the supermarket, you always end up buying more things than you expected, and you often regret it when you get home. The answer may surprise you: everything in the supermarket? From shelves to displays, advertisements, lights and music, it seems random, but in fact it has been carefully designed with only one purpose, that is, to take money from your pocket? Tao? Come out.

Research shows that about 60% of supermarket shopping belongs to planned consumption, and about 40% belongs to impulse purchase, and the latter is very important to a great extent? Credit? In the supermarket? Psychological tactics? .

1, goods with parallel lines of sight have high profits.

There is a * * * principle in the placement of supermarket goods: what you can easily get is always what the merchants want to sell most. Generally speaking, the best-selling items are placed parallel to the customer's line of sight, waist-high and knee-high. Among them, the former is the best place for supermarkets to store goods, which can increase sales by 70%.

Therefore, supermarkets usually put high-profit or expired products at the height of 1.5 m to 1.7 m, so that everyone can see them and take them at hand.

Remember, as long as you stand on tiptoe or bend down, you can choose good and cheap goods.

2. Put what you want to sell most on the right.

Shopping aisles in supermarkets are generally wide enough, straight and flat, and rarely turn. Is this to extend consumers' stay in the supermarket as much as possible? Stay? Time to avoid them taking shortcuts to the cashier and the exit.

Supermarkets take advantage of people's right-handed habits and sell what they want most.

Goods with higher profits are placed on the right side of the main shopping aisle or showcase. When customers pass by, they will be aroused by some unnecessary goods.

Generally speaking, larger goods are often placed near the entrance, so that consumers will buy large goods with trolleys and increase their purchases in the process. So shopping in the supermarket might as well take the goods with your left hand.

3. Small profits but quick turnover? Take it. Entrance?

When you walk into the supermarket, you may be confronted with a bunch of bargains, but keep calm. The easier it is to see and get goods, the more profits the supermarket will make or the goods you are eager to sell. Generally speaking, near the entrance, most of the products with small profits but quick turnover and high purchase frequency are placed to attract you to the door, such as books, slippers and towels. Valuable commodities such as tobacco and alcohol are generally placed in the middle and rear areas of supermarkets.

From the perspective of consumer psychology, when shopping in a supermarket, people always think that the goods in front are average and there are better ones inside, so they often buy more at the end.

4. Fresh goods are placed at the bottom.

Supermarkets always hope? Sell high-end goods first? . So when I put milk and yogurt, I like to put the freshest ones in front and change them gradually every day; The freezer and the food in the freezer also put fresh products on the ground floor. If you want to buy the latest factory date, put the innermost goods? Take it out? .

5. Vegetables and fruits have the highest profit.

Most fruits and vegetables in the supermarket are displayed in the center for two reasons:

1. Psychological research has found that human beings have an instinctive excitement about colorful foods because they lived in dark caves for a long time in the early days, and their possessiveness and desire to buy are easily stimulated.

Second, agricultural products are products with high profit rate in supermarkets. Most supermarkets contract this area to suppliers. Although the price is much more expensive than the vegetable market, it is also sold in supermarkets. Besides, many fruits and vegetables are from Xuancheng? Green and organic? Products, in fact, are not necessarily true.

6. What's the price? Rob Peter to pay Paul?

There is a complicated pricing strategy in the supermarket. You may have seen it? Low price every day? Such as eye-catching slogans, but this is not necessarily the case.

Psychology of supermarket use? Halo effect? Setting the prices of food, daily necessities and other necessities lower will give you the impression that this supermarket is cheaper, and unconsciously think that everything is cheap.

Then, the supermarket will set a higher price for other items to make up for the loss. Brand products with transparent prices, such as Coca-Cola, are generally low in price, even cheaper than other supermarkets, but the prices of towels, clothes, shoes and cups of unknown brands may be higher than those outside.

7. Is it ready for sale now? Smell? attract

The strong fragrance from the bakery in the supermarket is always irresistible. Most people think that baking bread and cooking cooked food on the spot are for? Fresh? Actually, this belongs to the supermarket? Smell marketing? . Studies have shown that the aroma of food can stimulate the secretion of various digestive enzymes and mobilize the emotional center related to desire. Even if you are not hungry, you will unconsciously increase your purchase of food.

Some supermarkets do not have the conditions to make food on the spot, so they will spray special food aerosol in the air. Similarly, free food and drinks in the supermarket will also increase your chances of buying. Even if you don't buy the brand they recommend, you will unconsciously buy something else.

8. Children's money is best earned.

Who is the most prone to purchase impulse? Kid. Children's consumption is irrational and possessive. Manipulation? Parents. Formally using this consumer psychology, supermarkets have a set of sales strategies to earn children's money:

Children's articles (such as toys, food, etc.). ) The display cabinets are carefully arranged.

Second, on the road of children's integration? Ambush, such as placing attractive food on both sides of the central aisle and shopping mall escalator, not only attracts children, but also attracts adults with poor resistance.

The third method is the most hidden, because children are usually brought by mothers, so some supermarkets will put children's products near women's necessities.

9, buy one get one free is tricky.

The world-famous food company Na Beske Food Co., Ltd. has many years of promotion experience, and the discount sign can increase sales by 23%. But there are also pitfalls:

First, some merchants quietly raise commodity prices and then give gifts. For example, a bottle of shampoo, originally from 20 yuan, now they buy a bottle of shampoo and give away a two-yuan bar of soap, but the price of shampoo has quietly increased to 22 yuan.

Secondly, many supermarkets often bundle expired goods with genuine products, and consumers often ignore their production dates. For example, milk is often used Buy one box and get one free? The first box hasn't been finished yet, and the second box has expired.

10, zone? Fish in troubled waters?

Supermarkets often have promotions, but some promotions are not really cheap. For example, there will be some original price things mixed together in the supermarket special price area; Under the big price list, the small print is the manufacturer of the goods, other brands are mixed, and some careless customers can easily buy them by mistake; In the clothing area, different brands of clothes with similar colors and styles are mixed together, and only cheap prices are marked, while high-priced labels are hidden in inconspicuous places. In fact, many special items are not? Value? .

1 1. Large package is more expensive than small package.

Many consumers will have it? Buying more is not as affordable as buying more? Inertia thinking, which has become a supermarket? Sales psychology and tactics? . When shopping in the supermarket, you can calculate that the price of large packaging of many goods is more expensive than that of small packaging.

This situation mostly exists in snack foods, such as drinks and potato chips. Moreover, the weight and price of these commodities are often not integers, such as 480 grams and 458 grams. And consumers can't figure out which is more cost-effective at the moment.

12, cut fruit? Suspicious origin?

You can buy as many cut fruits as you want. On the surface, this sales method is very convenient for consumers, but in fact, its origin is suspicious. There are a lot of fruits in the supermarket that can't be sold because of their appearance or deterioration every day. The general practice is to break them into parts and sell them separately.

Some supermarket workers cut off the bad parts of fruits and vegetables with knives, and the rest are cut into small pieces and wrapped with plastic wrap, so there is no problem, but the quality of the goods bought by consumers may be greatly reduced.

13, with lights? Color? attract

In some small supermarkets, installing pink lights above meat counters can make fresh meat look more attractive, but it is not like that when you buy it home. Because ambiguous lighting often makes food more attractive, generally speaking, red lighting is used for meat, yellow lighting for bread and blue lighting for seafood.

14, most shopping guides get kickbacks.

When you visit the supermarket, you will meet many shopping guides and ask you? Passion? Recommended products. In fact, behind their enthusiasm, there are people who take kickbacks? Hidden feelings? Some brands with little influence usually have no money to put in a lot of advertisements, and the quality is not outstanding, so they use them? Crowd tactics? Put a lot of shopping guides in the supermarket and give a high percentage of commission. Shopping guide is generally used? Praise this and belittle that? Method, trying to persuade customers to buy their own products, to fool customers? Looking at flowers in the fog? .

15, checkout is the last shopping pass.

The more temptations you are exposed to, the less customers can stand the test. What did the investigation find? Sleepy? People with long bills are 25% more likely to buy sweets and drinks on the shelves. The goods at the checkout counter are generally daily necessities or economical snacks.

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