520 event promotion plan

2022 520 activity promotion plan (5 general articles)

In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan is a detailed description of the activities to be carried out. Each step is analyzed in detail and a written plan is developed after research. How should an activity plan be formulated? The following is the 2022 520 event promotion plan I compiled (5 general articles). You are welcome to read it. I hope you will like it.

520 activity promotion plan 1

Activity purpose:

1. Strengthen the corporate cultural atmosphere

2. Understand the voice of beauticians< /p>

3. Expand new customers

Activity theme:

520, greetings to beauticians!

Activity time:

May 20, 20xx

Activity content:

Beauty shops can hold your favorite beautician selection event for the 520 Beautician Day on May 20th. About Every customer invited into the store will be given certain prizes and beauty store discount cards.

Session 1: Outstanding Beautician Speech Contest (Beauticians can describe their love for the beauty industry, their life and work, their prospects for the future, and touching stories around them)

Session 2: Game session (this is a small game that both beauticians and clients play, such as Solitaire, you draw and I guess, etc.)

Session 3: Beautician canvassing session (beauty artist canvassing session) The beautician canvasses his or her group of relatives and friends to select the best beautician)

Session 4: Awards session (the outstanding beautician gives an acceptance speech and is awarded the title of 520 Most Beautiful Angel. The manager of the beauty shop issues a certificate and prizes etc.

) 520 activity promotion plan 2

1. Background analysis

May 20, the abbreviation "520", homophonic meaning "I love you", as the first after the May Day promotion As a day full of hype, we plan to use the 520 concept to deeply explore the market potential that has not been tapped by the May Day activities, and provide a boost for sales terminals that are struggling in the fierce competition this year. During the first promotion and the summer promotion period, it serves as a connecting link and a smooth connection. 520 - For the Love of Home Theme Promotion, 200 selected stores across the country are determined to implement this activity. This activity is supplemented by promotion, and is promoted through the media and terminals. Improve the brand image and make up for the brand damage caused by the 5?1 price war.

2. Activity theme

Which bed will you sleep on during 520 this year? xx Famous Furniture Products 20xx Love Theme Promotion

3. Theme Hype

This year’s 520·Which Bed Are You Sleeping Theme Hype Promotion Table

First Phase 5 , 10 Raise issues online and offline to arouse hot spots of public opinion

The second stage 5, 13-5, 16 hype the issue and guide the issue in a positive direction

Chapter The third stage, 5, 16-5, and 20, introduces xx, describing the functions of the xx bed, its benefits for sleep, etc.

The fourth stage, 5 and 20, leads the discussion on 520 this year. Have you slept on the xx bed?

4. Activity time:

20xx, 5, 17-5, 20

5. Activity content

Take photos at the event site After scanning the QR code, you can participate in the ipadmini lottery and get the tickets. (This activity needs to be set up in the area with the highest human traffic in the city, and it is recommended to be in the bustling area of ??the city.) Prizes First Prize: ipadmini1 Second Prize: ipodnano5 Third prize in Taiwan: 10 Polaroid cameras. Purchase any xx products during the event and fill in your personal information, wedding date, location, etc. to participate in the Hummer as wedding car lottery. The winner can use a Shuanghu Hummer with the date of use. Fill in the date activity gimmick

1. Say your love loudly and win an iPad gift

2. Use an extended Hummer as a wedding car

3. Buy furniture and get free home appliances FamilyMart can do it all in one stop

6. Terminal activity execution node

The market center issues an activity plan:

The company’s promotional activity material template is issued

Each branch held a project communication meeting: to understand, be familiar with, and master the significance and implementation points of this event, deeply understand the spirit and content of the plan, and make relevant work arrangements and publicize the activity plan to the event store

Each district Finalization of promotional materials

Production of promotional materials for each specialty store and execution of peripheral publicity

Activity execution

Activity evaluation submission

Matters (the company will On the 5th and 9th, random inspections will be carried out on the execution of the store activities. If this activity node is not implemented or the implementation is not in place, the branch will be punished)

7. Activity Organization

Person in charge

1. Responsible for the decision-making of this event

2. Responsible for the appointment and work allocation of the working group

3. Responsible for government coordination< /p>

Public Relations Team

1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for air travel , arches, floats, and parades

4. Responsible for event follow-up

Publicity Team

1. Arrange the advertising cycle according to the advertising schedule< /p>

2. Produce advertising materials according to the advertising design template

3. Supervise the release and implementation of advertisements

4. Organizational arrangements for temporary promotion personnel and waist drum team personnel< /p>

Product Group

1. Responsible for the implementation of promotional products

2. Responsible for the statistics of slow-selling products as this special sale

Sales Group

Responsible for event product pricing

Responsible for the publicity and execution of the details of this event

p>

Responsible for order statistics and tracking 520 activity promotion plan 3

1. Activity theme:

"Times are silent, true love is eternal" "Poetry and flowering over 520" < /p>

2. Event time:

Sunday, May 20, 20xx, 19:30-22:00

3. Event location:

IV. Activity format:

Men and women cooperate. Activities that can be played only

5. Activity scale:

About 33 people

6. 520 planning activity process plan:

1" Find the goddess in your heart”

1. Through the introduction of the guests, the guests will choose their favorite objects

(Self-introduction is limited to 2 minutes per person, and all female guests will stand together. The male guests will have a preliminary understanding through self-introduction, and the male guests will make a choice. If only one male guest chooses, and the female guest agrees, the preliminary speed dating is successful. If there are multiple male guests, the male guest will have 1 minute. At the end of the confession time, the female guest chooses one of her favorites, and speed dating is successful) (520 Valentine's Day Couple Activity Plan)

2. If both men and women agree, the first round of speed dating will be successful and the second round will be successful. Speed ??Matching

The game requires the cooperation of a man and a woman to get big gifts. Only 4 big gifts can be played by a man and a woman. Be cooperative. Men and women cannot leave each other after they are in a group. Leaving will be considered an abandonment and there will be no gifts. They cannot play the next round of the game.

2. "Group versus handsome guys and beauties."

Everyone is divided into 2 groups. The Cowherd Team and the Weaver Girl Team. Each team consists of 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game. After forming 3 teams in the end, they can get a big gift and rank first. Second place. Third place

1. The Cowherd carries the Weaver Girl on his back (it is recommended that two male and female pairs from each group will complete the game at the same time)

The rules of the game are to be played in groups, and one of them will be covered. Yanqing carries his partner on his back, and the other party is responsible for directing. According to the course of the game, he must pick up the arranged items. The rules are that the man squats down and the woman picks up, picks up roses, etc. The group that successfully passes and takes the least time will receive a small gift.

2. Intellectual surfing, race against time game

Each group has 2 pairs of men and women. The woman sits on a stool and the man stands on the wall opposite to hold roses. The woman in each group asks some questions to the other man. If you answer correctly, you can take one step. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift. Those who fail are eliminated.

3. Love song duet

The host will say a word. Like love, one pair for each group on site. During the competition, participants freely use their strengths and strive to express themselves. The group that sings the most love songs that begin with love will receive a small gift. If you answer 5 times correctly, you will be eliminated.

4. 520 Couple Winner PK

Each winning couple in the event will be ranked first, second, and third in PK

3 couples. Feed each other watermelon. The man covered his eyes. Each group of women gave blind orders to the other group. Look at the pair who will win if they eat the watermelon. The winning team will receive a small gift. Those who fail are eliminated.

The man stood by the wall, while the woman got on the red rope and pulled against it. As long as a man can hold your hand, he wins.

5 Love at first sight, heart to heart

The primary and secondary people say three idioms. The man must do three different actions as required. The man writes it on the woman's hand, and the woman guesses it. The one with more answers wins, and the one who fails is eliminated.

6. Four Dissimilarities

The men and women in each team talk about what they want to learn from each other. Which team can be male or female and ask the male to guess. Guess correctly and win. Guess 3 times.

Those who fail will be eliminated.

Finally ended the couple

The last three couples are left. Let's see which team wins. They can give the remaining team a game and let them win third place. The winner is with that team.

Let me tell you about the event that won first place

Artistic performances:

Male and female guests *** performed some shows together. Let's have fun together, sing, dance, play games, etc.

Free activities: eating Qiaoguo

Qiaoguo is the most famous of the festival foods in 520. Qiaoguo is also known as "Qiaoguo". Prepare some Qiaoguo and some snacks. Everyone can have fun and chat while eating Qiaoguo. This will give both parties a chance to get to know each other. 520 activity promotion plan 4

1. Activity time

May 20th (week x) - 21st (week x).

2. Activity theme

Destiny xx520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of xx yuan on xx day (a total of xx yuan for gold and jewelry) , get a piece of passionate chocolate (worth x yuan) or a rose (value open. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, xx internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (xx broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into XX, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will play some love songs and xx’s Valentine’s Day promotions, and from time to time send xx people’s wishes to all the lovers in the world. Remind people who walk into xx that Valentine’s Day is here and it’s time to pick a souvenir for your loved one to promote sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x portions/day, packages are expected to be x portions/day)

2. SMS fee: x yuan

3. Other expenses: x yuan 520 activity promotion plan 5

1. Purpose of the activity plan:

Improve restaurants and hotels visibility and brand image

2. The theme of the event plan:

Theme 1: "You are the most beautiful in my heart" as the theme

The theme concept of this event With the starting point of "breaking traditional life and creating romantic surprises", it caters to white-collar workers' yearning for romance, surprise, humanity and making friends in ordinary life. Therefore, the theme of "Suddenly Meeting a More Beautiful You" was formulated. Firstly, the basic elements such as background and time of the activity are literally and directly stated. Secondly, the title is used as a gimmick to satisfy the psychological desire of the target group, thereby achieving the purpose of attracting consumers' attention. It has the characteristics of being smooth, cultural and conducive to communication.

Theme 2: "Romantic Year of Aftertaste" as the theme

3. Activity plan strategy:

According to the festival marketing background, we will position the target audience this time at Middle-to-high-end people aged 0-40 years old; when dining in a restaurant, they not only hope that the food will be delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors; their consumption expectations are: is the food delicious? Is the restaurant stylish? Is it fun? Are there any discounts? What spiritual benefits did it bring to them?

4. Event time:

xx, xx, 20xx - xx, xx, 20xx

5. Event location:

Tentatively scheduled to be held inside and outside restaurants and hotels

6. Positioning and tone of the event

1. Positioning: having the widest influence at one time, attracting the most people, the lowest threshold for participation, and the most topical Cultural, a Chinese Valentine's Day marketing activity targeting mid-to-high-end consumer groups aged 0-40.

Tonality: Broad style, culture and fashion

7. Activity format

Rebate vouchers will be given when consumption reaches XX amount → Use intuitive profit-sharing promotions to grow the restaurant and hotel Hot sales cycle.

Valentine's Day night theme event → igniting the audience, creating news topics and expanding popularity.

8. Activity content

With the Qixi Festival theme activities as the main line and the early coupon rebate promotion as the supplement, a three-day marketing activity with the theme of "Suddenly Meeting a More Beautiful You" was held. On xx, xx, 20xx, the "Suddenly Encountered You" singles dating party and the "Romantic Aftertaste of the Year" couple dating party will be held.

Singles aged 0-40 years old - "You are the most beautiful in my heart" large-scale singles dating party:

All singles can participate in the party held by the restaurant and hotel on xx, xx, 20xx The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.

Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (Specific discounts will be determined by the restaurant depending on the situation)

Couples and lovers groups aged 0-40 years old - "Traveling through the lover's night. Romantic aftertaste of the year" couple theme party:

As long as you Anyone with a partner can participate in the couples theme party held in the restaurant on xx, xx, 20xx. Couples and couples who go to restaurants and hotels on Valentine's Day can get a 50% discount on food and beverages. All couples who get married on xx, xx, 20xx Anniversary customers, as long as you dare to tell your romantic love story, can enjoy a free couple's set meal provided by the restaurant and hotel.

9. On-site atmosphere creation

A. Restaurant peripheral layout

①. Magpie bridge shape layout → add the restaurant’s cultural characteristics

The large-scale Magpie Bridge door is creatively designed at the entrance of the restaurant and hotel, borrowing from the cultural customs of the traditional Qixi Festival Xiangqiao Festival to add to the cultural style and festival uniqueness of the restaurant and hotel. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

②. Creative layout of the Cowherd and the Weaver Girl → Create more publicity topics

Combined with the entrance of the Qixi Magpie Bridge, the unique character models of the Cowherd and the Weaver Girl are arranged, which not only directly increases the catering from the peripheral environment The style and culture of the hotel also provide opportunities for consumers to take photos as souvenirs. Photos can be used as an effective way to promote the restaurant and hotel's reputation.

③. Antique promotional pillars → point out the theme of the event

Abandon the traditional Chinese pillars, creatively design antique promotional pillars according to the marketing theme, and label them with "Through the Chinese Valentine's Day" Night; meet a more beautiful you" event theme slogan, which plays a role in event promotion and atmosphere creation.

B. Lobby environment and atmosphere layout

① Chinese lantern layout

Set up Chinese lanterns in the lobby and main aisles of the restaurant hotel to add a humanistic style to the hall.

②. Design and layout of publicity hanging flags

Design the picture and content of the publicity hanging flags in accordance with the marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation.

③. Design and layout of the photo receiving desk

Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.

④. Zonal stage styling and layout

Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant site.

⑤. Light and shadow art equipment layout

Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.

10. Event arrangements and procedures for Valentine’s Day

A. (Singles Area)

Beautiful photos on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the Magpie Bridge-shaped door at the entrance of the restaurant and hotel. Firstly, entering as a Chinese Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among target consumer groups.

Enjoy a unique cultural feast - on the day of the Chinese Valentine's Day theme event, arrange a cultural performance that is integrated with the restaurant culture to quickly increase the enthusiasm of event participants.

7 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "7 Minutes of Romantic Heartbeat", with the dim lighting style of restaurants and hotels as a foil, all customers present have 7 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.

Perfect encounter on Valentine's Day night - the melodious music performance of xxxx minutes in the event set off the atmosphere of the entire event.

B. Couples Area

Romantic photo taking on Valentine’s Day night – inviting well-known local photography agencies to join in, and setting up the Magpie Bridge-shaped door at the entrance of the restaurant and hotel for every couple entering the store. couple photography photo shoot. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the restaurant and hotel, which can be used as an effective carrier for word-of-mouth promotion among target consumer groups.

Searching for 5 perfect loves - looking for 5 couples who got married on Valentine's Day in the city, telling their romantic love stories on the day of the event, and enjoying the Chinese Valentine's Day perfect couple package specially provided by restaurants and hotels for free , this link serves as the main link of the couple’s party.

Romantic aftertaste of Valentine's Day night - as long as you are a couple or have a partner on the day of the event, you can get a 50% discount on purchases at the restaurant and hotel. Couples who get married on Valentine's Day can enjoy free of charge. The perfect couple package provided by the restaurant and hotel, a romantic wedding anniversary, a perfect love story, sharing and blessings.

11. Event planning:

xx Investment Consulting Co., Ltd.

12. Event location:

xx Emperor Hotel< /p>