What is Yichang’s latest city brand content?

With the direction of "an innovative and dynamic city, a place of pleasant and prosperous people", we will comprehensively build a city brand with Yichang characteristics and characteristics of the times, which is nationally famous and has global influence.

Yichang is the hometown of Lei Zu, the mother of the Chinese nation, the great patriotic poet Qu Yuan, Wang Zhaojun, the messenger of national unity, and Yang Shoujing, a famous modern figure.

Yichang is known as the "gateway to the Three Gorges and the throat of Sichuan and Hubei". The water is flat here and the mountains are mausoleum here. Yichang has "two dams and one gorge" and world-class tourism resources that cannot be replicated. Bachu culture is in It's a place where things mingle and mingle. Yichang is a national civilized city, a city of Chinese poetry, a city of Chinese pianos, an outstanding tourist city in China, and the best destination city for international tourism in the Three Gorges of the Yangtze River.

With the power of one city, Yichang has 7% of the country’s hydropower installed capacity, lighting up thousands of homes in China, and is truly the “Hydropower Capital of the World, the Powerful Heart of China.” The Three Gorges Dam is one of the first batch of 5A-level scenic spots in the country, and "Two Dams and One Gorge" is a world-renowned tourist business card.

Tour the Three Gorges Dam to feel the majesty of a great nation; go to Qu Yuan’s hometown to inherit the essence of Chinese culture; visit a gallery owner to appreciate the rich Bachu customs; board a boat for a night cruise to appreciate the dazzling splendor of the Yangtze River. When you come to Yichang, you will find "poetry and distant places" everywhere.

Yichang has also launched Yichang city brand logo and cultural tourism IP. Yichang cultural tourism IP is the four "cute pets" representing Zigui navel orange, water conservancy and electric energy, Dragon Boat Festival rice dumplings and Yangtze finless porpoise - Chengdiandian, Dian Neng Neng, Zong Man Man and Dou Han Han.