How to write a summary of hospital propaganda work

Introduction: How to write a summary of hospital propaganda work? The following is a summary of the hospital propaganda work I have carefully compiled for you. I hope it will help you. Welcome to read. Chapter 1: Summary of Hospital Propaganda Work

In 2 *, the hospital propaganda work was highly valued by the hospital party committee and hospital administration. With the cooperation of all departments and all correspondents in the hospital and the concerted efforts of general practitioners, the Propaganda Department closely focused on the two major themes of maintaining the advanced nature of party member and the hospital management year activities and the propaganda planning formulated at the beginning of the year to overcome the difficulties of heavy tasks and high requirements for a long time. For the hospital, the hospital image is the vitality of the hospital. Without a good image, it is impossible to have good economic benefits. Various media include TV, newspaper, radio, website, etc. The promotion of the hospital's overall image can not be separated from the support and cooperation of mass media. We have cooperated with TV stations to set up special columns, set up special columns in party newspapers, record special programs, open internet websites, design unified signs and other forms to increase social publicity. At the same time, combining the two major themes of party member's advanced education and hospital management year, Focus on publicizing the characteristics of hospital experts, technology and equipment to the public, especially the new measures and achievements of experts' expertise, medical technology and scientific research achievements, and let the society know about the hospital in many ways, which not only reduces the blindness of people seeking medical treatment, but also effectively establishes the hospital as a patient-centered and strives to meet the multi-level and diversified medical needs of patients, which not only expands the social benefits of the hospital, but also increases the economic benefits of the hospital. The publicity work of the hospital in 25 is summarized

1. Establish a variety of external media work networks, expand the publicity field, and enhance the overall image of the hospital 1. Publicity of TV media (1) Co-organize the column "Friends of Health" with TV stations. The purpose of the column

is to convey health to the audience, so that the audience can know health, understand health and have health. This column not only introduces medical experts from various specialties in our hospital, but also publicizes nursing quality, testing equipment, medical environment, and medical support for rural areas, thus achieving the overall publicity purpose of the comprehensive strength of the hospital. This column has been broadcast for 35 issues, and 16 issues have been produced this year. The content of the column covers all majors in internal medicine, surgery, gynecology, pediatrics and other departments. Due to the difficulties of short shooting cycle, strong professionalism and few producers, it has been interviewed in the ward for many times and followed up in patients' homes. At the same time, the shooting scope of the column has been extended to the surrounding township hospitals, which has continuously improved the ratings of the column and won unanimous praise from the society. (2) A sub-column of Xiaogan Medical News was set up in the Xiaogan News column of Xiaogan TV Station, which mainly introduced TV news reports on new business, new technology, administrative management and medical ethics in our hospital. At present, 84 issues have been broadcast, and 72 TV news articles have been sent this year. Xiaogan News, as a brand column of Xiaogan TV Station, is a column of great concern to the municipal government and the broad masses of the people, and its ratings are extremely high. Such a large number of news from our hospital are broadcast in Xiaogan News, which has made the hospital achieve good social and economic benefits. (3) Actively contact the news columns of News Time and Space and Science and Education News of provincial TV stations, and broadcast 3 hospital news items in provincial TV stations through mutual exchange, which greatly improved the visibility of our hospital in the whole province. The TV news of "7.22 medical rescue of major poisoning incident" was broadcast on CCTV. 2. Newspaper and media publicity (1) A column entitled "Famous Doctors in Famous Hospitals" was launched in the science and education edition of Xiaogan Daily, with a newsletter of 2, words in each issue, and a quarter-page publicity form was adopted, mainly introducing medical experts from various departments. Up to now, it has been published for 1 issues. (2) A column entitled "Health Guide" was launched in Xiaogan Evening News, focusing on the introduction of hospital outpatient service, specialty features, convenience measures and 999 first aid, so as to increase the number of outpatient visits, and published 24 issues throughout the year. (3) Jointly operate with Xiaogan Radio and Television News, introduce the column of Friends of Health in Xiaogan Radio and Television News, and introduce the program content and current guest experts to the general public and friends before the broadcast of the program, which greatly improves the ratings of TV programs and becomes a brand column for the masses to understand health knowledge. (4) Using Xiaogan Daily, Evening News and other propaganda positions, 121 articles and photo news were published, 7 articles were published in the provincial newspaper, and 1 news was published in Health News. (5) Actively participate in the selection of news works for health promotion in the province. Among them, three works won the first and second prizes of provincial health news respectively. 3. Perfecting and popularizing Xiaogan Health Network has been the first anniversary since it took over the production of the website, and the content of the website has been continuously enriched. At the same time, various media platforms have been used to publicize the hospital website, increase the number of visits to the website, and an expansion meeting for the construction of Health Network has been held. According to statistics, the website ranking has advanced by leaps and bounds, especially the health forum is very popular, and many suggestions and questions have been affirmed and recognized by hospital leaders, and uploaded for 49 years. The forum posted 16,748 posts, registered members 73xxxx times, and the click rate was 12612xxxx. The normal operation of the website created a network platform for hospital information exchange and became a window for hospital leaders to communicate with hospital staff. 4. Organize to participate in the radio hotline and love rescue program

2. Intensify the publicity in the hospital and build a publicity operation platform in our hospital

1. Xiaogan Medical News highlights the cultural characteristics of the hospital. Since this year, Xiaogan Medical News has been changed to a medical cooperation group newspaper, in order to run Xiaogan Medical News well, upgrade it to a higher level and highlight the cultural characteristics of the hospital, the editors of this year's medical news have used their brains. And around the center work, we set up columns such as party member's advanced nature, focusing on hospital management year, doctor's forum, angel style, outpatient outpost, etc., and received 5xxxx propaganda drafts from the municipal rehabilitation hospital, Yingcheng People's Hospital, Yingcheng Chinese Medicine Hospital, Hanchuan, Guangshui, Anlu, Yunmeng and other cooperative member units, and published 11 issues of medical news throughout the year, with 37xxxx articles and 58 pictures, which were always publicized. 2. The design and production of curtain walls and signs in the hospital are unified and standardized. In order to create a clean, warm and culturally rich external environment for patients and employees and constantly sublimate the cultural connotation of the hospital, this year we followed the principles of overall planning, overall layout, unified color, humanistic design and strict economy in design, focusing on the creation of a sanitary city, the advanced nature of party member, the year of hospital management, the health education in infectious disease hospitals and wards, various medical academic reports, and the selection of doctors for patients. 3. Creative planning This year, we have planned the publicity work of party member's advanced education, the hospital's participation in the rescue of the 7.22 catastrophic collective poisoning incident, no holiday clinic, sub-health physical examination, and diabetes day education, and independently produced six feature films, science and education films and slides, which achieved good publicity results.

4. The contributions for all kinds of external publicity have been completed, including the 16th issue of the series report on advanced education in party member of the hospital, the report materials on advanced deeds of Mu Guirong from party member, and Xiaogan Yearbook. 5. Organizing and participating in various cultural activities, such as the city's chorus of revolutionary songs to welcome May 1st and the literary evening to welcome July 1st, etc., is spent in a busy schedule. Looking forward to next year, I think only by constantly exploring new publicity fields, improving the publicity platform in the hospital, doing a good job in the construction of propaganda teams and raising publicity awareness can the publicity work next year reach a new level. Chapter 2: Summary of Hospital Publicity

Our hospital is a century-old hospital and the only "third-class" hospital in Xiaogan, which is quite famous. In today's fierce medical market competition, it is necessary to innovate hospital propaganda work and provide a good public opinion atmosphere for hospital development, to stimulate the reform consciousness of the broad masses of employees and create a harmonious doctor-patient relationship. In 21, under the close cooperation with various media, the publicity work showed a good trend, and various creative planning and publicity emerged one after another. It not only improved the image of the hospital, but also enhanced its reputation and promoted its sound and rapid development. The achievements are summarized as follows:

(1) Publicity to the outside world 1. Publicity of newspapers and media On the one hand, we selected elite soldiers and upgraded publicity equipment; On the other hand, it rewards and encourages the correspondents of various departments, rewards the diligent and punishes the lazy, arouses their enthusiasm, really puts the propaganda work in the top priority, makes the talents flow to the propaganda, guarantees the propaganda with funds, and promotes the policy tendency, which has achieved good results. Xiaogan Evening News published 52 issues of Xiaogan Medical News and 266 articles on hospital communication. Huaiyin Weekly published 5 issues and published 19 news articles. Xiaogan Daily and Evening News published 45 news articles and 5 provincial magazines. Seven Xiaogan daily newspapers, three Xiaogan evening papers and two Huaiyin weekly newspapers were set up, including the documentary of the investigation and prevention work, ten years of evening papers, hospital culture and medical quality. In the selection of provincial health propaganda news works, one won the first prize, and seven won the second or third prize. In the activities of learning, prevention and supervision, medical quality inspection, etc., it is always the first time to let the participating leaders know the latest developments of the hospital and get favorable comments. Throughout the year, we continued to maintain and promote Xiaogan Health Network, and uploaded 628 news articles, with a click rate of over 2, times. The 21 version of Xiaogan Health Network was launched. After revision, the new website is practical and fully functional. 2. Publicity of radio and television media We aim the camera at the clinic and the front-line medical staff, and make the material more vivid and the content more vivid through diversified forms and reports. Grasping the key shots, the hit rate is naturally guaranteed, and the city TV broadcasts 42 news items. Actively participate in Xiaogan radio station's cooperation with the program "hotline for professional conduct" and have a heart-to-heart talk with the audience about the hospital. 3. Publicity of online media is responsible for browsing Sina, Netease and other major websites throughout the year, focusing on Xiaogan Huaiyin Forum and Xiaogan People's Government Portal. Pay attention to the hospital's positive and negative evaluation stickers in time. If you find that you need praise, contact the parties or departments in time. If you need to explain the situation with the stickers, ask the hospital leaders in time and explain the reply to the netizens at the first time. A column was set up in Huaiyin Forum, focusing on publicizing famous doctors and departments in hospitals.

(II) In-hospital publicity This year's hospital newspaper combined with the actual situation of the hospital, fully reflected the hospital's management objectives and service concepts in the publicity work, and at the same time, made phased publicity in line with the characteristics of hospital work in different periods. For example, there are 13 special editions such as Hospital Spring Festival Culture Edition, Collaborative Group Column, Workers' Congress, Learning and Prevention, and Nurses' Day. Thirteen issues and 446 articles were published in * * * throughout the year. The hospital newspaper * * * received 52 propaganda manuscripts from medical group units. In this year's selection of provincial health propaganda news works, our hospital newspaper won the provincial hospital newspaper good page award. The hospital signboard was designed uniformly, and the old signboard was updated. The signboard of the surgical building is made and installed quickly and with high quality, and the engineering effect reaches the first-class level in the province. 12 presentation slides and 3 TV feature films were produced, which achieved good publicity results. Make 2 sets of special photo albums. Make full preparations for major activities such as hospital learning, prevention, striving for Excellence, and professional ethics evaluation, and collect data reports and files after inspection.

(3) Strengthening the construction of hospital culture; compiling an anthology of ten years' news reports of central hospitals in this city, and producing an exquisite hospital publicity album. Design and make 59 inpatient health guides and brochures for various departments. 122 large billboards, 189 small billboards, 21 slogans, 129 cloth labels, 1863 small signs, 5 business cards, 293 awards and certificates, 12 trophies and nearly 1 venues were made in the design institute. The standard manual of hospital VIS image recognition was compiled, and the meaning, image and color of the new hospital emblem were newly interpreted. The 3D animated version of the hospital emblem was introduced, and the hospital paper cups and staff work cards with the new hospital emblem were made. Design and make a three-dimensional statue of Dr. Yang Gefei, the founder of the hospital. Organize and participate in various cultural performances, and regularly make 9 hospital publicity windows in cooperation with the publicity of hospital welcome inspection, party member education and hospital cultural life. In the new year, we strive to overcome the shortcomings in all aspects, and strive to do a good job in all aspects, so that the publicity work of our hospital will achieve new success!