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Analyze the reasons for the decline in sales.

Question 1: The analysis of sales decline is entrusted by the sales company. On behalf of the sales company, I report the sales work report for the first half of 2006 and the work plan for the second half of 2006 to this workers' congress for your consideration. At the same time, I sincerely invite all delegates to support, help, guide and criticize the sales work report with a high sense of responsibility.

I. Review of Sales Report in the First Half of XX

XX is the first year that the sales company is registered as an independent legal person, and it is also the second year that matrix sales is fully implemented. The leaders of the headquarters and branches and even all employees of the group have given great support and attention to the sales work, and the policy adjustment and logistics support are tilting towards the sales work. In the first half of the year, we usually say: "mixed feelings, pressure, confidence." The good news is that we have withstood the pressure brought by the rising prices of raw materials and purchased parts in May and the disorderly competition in the market. Compared with the same period of last year, product sales and payment have increased significantly. As of June 2 1 day, * * sold 93,727 walking tractors, up by 16.74%, diesel engines 104 159, up by 24.84%, and 336 road rollers, up by-65,449. Year-on-year growth 140.0 1.00%, 262 loaders, 7 excavators, electric bicycles 1046, 3,237 rotary cultivators, year-on-year growth 14 1.03%, and 2,073 harvesters. At the same time, the backlog of non-performing assets for many years is 6.5438+0.78422 million yuan. The market is gradually standardized, and the quality of sales staff and sales management level are significantly improved; The worry is that the time is nearly half, and the product sales and payment are far from our target requirements at the beginning of the year, which is also our pressure. However, we are fully aware that the headquarters has given us the greatest preferential treatment and care in logistics support and sales policies, and the regional markets have gradually matured and standardized through exploration and experience accumulation in the first half of the year, laying a solid foundation for the sales report in the second half of the year. This is our confidence.

Looking at the sales report in the first half of the year, we can see that it did not fully meet the requirements of the headquarters and the predetermined goals of the sales company, failed to live up to the expectations of the leaders of the headquarters, and felt ashamed of the strong support of the factory. Please sincerely understand the leaders and representatives and continue to give support and help.

Analysis of the reasons for completing the task in the first half of the year includes our internal management factors and the influence of objective changes in the market. In terms of internal management, first, the overall management level of our sales company is not high, the management methods and concepts have not been qualitatively improved in a short time, and the ability to control the market and take the overall situation is relatively low. In the process of giving full play to the advantages of matrix sales, we took passive measures to deal with new situations and problems in the market, and failed to creatively carry out sales work, which led to our failure to show obvious advantages in the competition. Second, the ability of regional personnel to adapt to the market is poor. In the face of fierce and changeable market competition, they are not trying to convince our agents, or to find and highlight the selling points of our products, but waiting for the policies of the headquarters or sales companies to relax. At the beginning of the year, there were problems in the Jiangxi market. The market regulation of the headquarters and the head office confuses people in all regions, and the original sales model is disrupted from the bottom of my heart. More people are timid and can't put down their hearts to operate and deal with the market. Third, product quality has once again become an important factor restricting sales. In the first half of 2006, loaders were rushed in batches, and the continuous quality problems made the market opened by salesmen almost completely lost. Small loaders, in particular, can be said to have sold one and returned one, and dealers and customers have lost confidence to varying degrees. Relatively mature roller products have almost no major problems, and small defects emerge one after another. Some machines change parts as many as seven times in a short time. Even our agricultural machinery products are not obviously superior to those of other manufacturers as envisaged. On the contrary, quality problems such as blowholes and trachoma have increased compared with previous years. Many dealers report that the price of our agricultural machinery products has been much higher this year, but the quality has dropped significantly year-on-year. In terms of external factors, first, the prices of raw materials and purchased parts continued to rise alarmingly after the Spring Festival. We are not fully prepared mentally, the production organization can't keep up, the peak season is out of stock, and the production and sales are out of touch. Conservatively speaking, the sales loss caused by shortage will not be less than 1 100 million; Second, the continuous price increase of agricultural machinery products in a short period of time has reduced the profit and enthusiasm of dealers, and more importantly, it has promoted the competition level of some small manufacturers and been cultivated to varying degrees ... >>

Question 2: Don't rely on the model essay to write the reasons for the decline in sales performance. In fact, the sales performance of a store is caused by many aspects, including the mentality of employees, the display of goods, passenger flow and the sales skills of employees. Since you are the store manager, you should consider things other than employees, not just handing in an article. I hope you can learn something from it ~ ~

Question 3: What causes the decline in sales demand: 1, high price 2, product quality 3, better substitutes 4, outdated products 5, inadequate service, poor after-sales 6, consumers have no money 7, and the number of consumers has decreased. ...

Question 4: Analysis of the reasons for the sales decline from 2065438+06 to 20 15. First of all, look at the business of fast food restaurants around, okay? If everything is fine, only your family is weak, which means that your product has not been recognized by consumers. Since yours is a new store, it's probably because customers didn't know about your store and didn't contact your store at first, so they didn't come because they didn't know whether it was delicious or not.

Question 5: analysis of the reasons for the decline in sales in shopping malls: can you give it to me at five or six o'clock? I am anxious to take the exam. Thank you. A: It can be considered from both internal and external aspects. The internal reasons include: improved product performance, higher cost performance and increased sales; Or product quality problems, or safety accidents, resulting in reduced sales. External factors, such as the influx of competitors into the market, lead to a decline in sales, or serious quality problems of competitors' products, lead to an increase in sales. There are also many factors that can affect sales, including advertising, publicity, product upgrading of oneself or competitors, capital chain breakage, logistics cost increase and so on. Follow-up: I can't see the full text because your id is illegal. Answer: No way. My ID is normal. Follow-up: Good answer: It can be considered from both internal and external aspects. The internal reasons include: improved product performance, higher cost performance and increased sales; Or product quality problems, or safety accidents, resulting in reduced sales. External factors, such as the influx of competitors into the market, lead to a decline in sales, or serious quality problems of competitors' products, lead to an increase in sales. Can you see it?

Question 6: Analysis of sales decline The reason for the decline in sales of cooked food in the same period is that you are a physical store. Now many online stores are buying cooked food, and there are not many friends selling cooked food. The decline in sales is mainly due to too many competitors and customers being diverted. You need more marketing channels.

Question 7: Analysis of the reasons for the decline in sales 1, high price.

2. Product quality problems.

3. There are better substitutes.

4. Outdated products

5. The service is not in place and the after-sales service is poor.

6. Consumers have no money.

7. The number of consumers has decreased.

Question 8: Analysis of the reasons for the decline in sales volume: high price 2, defective product quality 3, better substitutes 4, outdated products 5, inadequate service 6, poor after-sales 6, and consumers have no money.

Question 9: Analysis of the reasons for the decline in sales 1. The price is high.